This document summarizes key Square customer engagement products: - Directory is an automated contact manager that compiles and segments buyer information from POS and payments data. - Loyalty allows businesses to create digital loyalty programs to get buyers returning more often and spending more per visit. - Marketing integrates with Directory, POS, and payments to send automated and blast email, Facebook, and Facebook ads campaigns targeted to customer groups.

1. AN INTRODUCTION
TO WAZE ADS

2. Save every driver five
minutes a day, every day.

3. #WAZEWIN

4. 70MM
ACTIVE USERS /month IN WAZE /month
534MINS
Source: Waze internal data & comScore, Morgan Stanley Research

5. Trivia:
Where are Wazers most
likely t o drive aft er arriving
at Loews Coronado Resort ?

6. Trivia:
Where are Wazers most
likely t o drive aft er arriving
at Loews Coronado Resort ?

7. WAZE SOLUTIONS

8. BUILD AWARENESS
Increase your audience’s awareness of
your brand or offer based on the
location and context of a drive
DRIVETO STORE
Boost awareness of store locations
and increase foot traffic

9. BILLBOARDS
WITH A DIGITAL BACKBONE

10. BRANDED PIN
Your digital store signs on the map.
USE FOR:
1. Location awareness of your nearby store
2. Communicating offers and new LTOs
3. Driving navigations directly to your locations
1

11. SEARCH PROMOTION
Your brand is eligible to show at the top
of search results, when users search for
relevant brand and category terms.
USE FOR:
1. Creating a branded drive-to-store experience
2. Driving direct navigations to your locations
2

12. ZERO-SPEED TAKEOVER
Reach drivers when their attention is highest
with our highest impact ad format.
USE FOR:
1. Offer or LTO promotion
2. Driving direct in-store navigations to your
locations
3

13. LOCAL ADSTHAT WORK
MD Now Urgent Care Results:
28 locations
7.6 Million Impressions
5,700 Brand Engagements
400 + Navigations

14. Get on t he Map
biz.waze.com

15. HOW DO I
GET ON THE MAP?
mattphillips@ google.com | @ wazeads

16. Trivia:
Where did Wazers drive t o
for TACOSaft er arriving at
t he Loews Coronado Resort ?

17. Addendum

18. Organic Brand Searches
During Cam paign
Organic Brand Searches
Pre-Campaign 3PM
8AM
ORGANIC SEARCH ACTIVITY BY HOUR
Influence of aft ernoon coffee campaign on search behavior

21. Waze ads are like
digit al billboards along
drivers’ rout es.
BRANDED PIN
Place markers educate & reminding
drivers of places near their drive.

22. SPECS

23. PIN & BRAND ICON
SIZES
152x112px
FILETYPE
PNG, JPG, AI, EPS
The Brand Icon should be your most
recognizable logo with minimal text. It is
used for your Branded Pin and in Search.

24. EXPANDED PIN & ZERO-SPEED TAKEOVER
SIZES
174x174px
FILETYPE
PNG, JPG, AI, EPS
* Displays only on larger devices like iPhone 6 Plus
The Expanded Ad for t he Pin and t he
Zero-speed Takeover is similar to a
billboard - keep it simple to ensure your
message resonates with drivers.

25. BRAND LOGO
* 154x120PXin app
SIZES
690x550px*
FILETYPE
PNG, JPG, AI, EPS
A high-resolution version of your
brand logo, which will be scaled
down to adjust to different devices. It
is used on your Location Info page.

26. Pinterest is the
world’s catalog
of ideas
first baby tips
easy dinner recipes
1

27. People use
Pinterest to plan
2

28. People use
Pinterest to plan
3

29. The best ideas
come from
businesses
That’s why they’re essential to Pinterest
4

30. 75%
of Pins come from
businesses

31. Engagement with your content
pays off, again and again
6

32. Pinterest is full of shoppers
7
16%higher sales
Pinners spend
16% more than
the national avg
93%
of people say that they
use Pinterest to plan
purchases
40%
of Pinners make > $100k/yr
(Pinterest over indexes
on high-income shoppers)
Source: Millward Brown, Pinterest Consumer Study (Feb-Mar 2015)
comScore; all U.S. online audiences Oracle Data Cloud DLX ROI Research for CPG, April 2016

33. 4x
higher sales lift
from new customers
8

34. 9

35. Scoutmob attracts new
customers and increases sales
10
Scoutmob uses Rich Pins and Promoted Pins to reach a captive
audience that values and seeks out distinctive, independently-
made goods to adorn their homes and their lives
Results: 2x higher returns with Pinterest than with any other
social channel

36. 11

37. Dunn lumber reaches
local Seattle DIY crowd
12
Dunn DIY creates helpful content resources to solve common
household problems and inspire people to action
Results: increased Pinterest referral traffic to Dunn DIY from
0.59% to 47%

40. Square Customer Engagement
SAUMIL MEHTA

41. Square helps sellers Start, Run and Grow their business
Start Run Grow
POINT OF SALE
HARDWARE
INVOICES
Free point of sale app that runs on iOS
and Android devices
Start accepting card payments in
minutes with Square’s hardware,
including Square Stand and the
contactless and chip reader
Quickly and easily create custom
digital invoices and quickly collect
payment
ANALYTICS
EMPLOYEE MANAGEMENT
APPS
A real-time, centralized view of
business data to help to manage
operations
Manage employee timecards, oversee
multiple locations, and view detailed
sales reports
Marketplace to select third-party
software products (such as Intuit) to
integrate with Square
CAPITAL
CUSTOMER ENGAGEMENT
Fast, transparent loans offered to
prequalified sellers based on payment
history and repaid automatically through
card sales
Help businesses get buyers back more
often, spending more per visit and
referring friends and family
Increase restaurant sales through
delivery
CAVIAR

42. Square Customer Engagement
DIRECTORY
Automated
Contact Manager
FEEDBACK
Private feedback from
seller to buyer tied
to a transaction
MARKETING
Market to buyers via
Email, Facebook,
Facebook Ads
LOYALTY
Digital Loyalty
program
GIFT CARDS
Refer friends and family
with branded Gift Cards

43. PAYMENT POINT OF SALE RECEIPTS EMPLOYEES
Why Square?

44. What is Directory?
Footnote
AUTOMATED CONTACT MANAGER
Help businesses automatically
compile and segment buyer
information using POS and
Payments data.
SYNCED WITH SQUARE ECOSYSTEM
Source of buyer information across
Square products like Invoices,
Appointments, Feedback,
Marketing, Loyalty, Card on File

45. Contact Manager -
Add Customer to Sale
Footnote

46. Contact Manager -
Instant Profiles

47. Contact Manager -
Instant Profiles

48. Automated Groups

49. DIRECTORY
PAYMENTS
POINT OF SALE
LOYALTY MARKETING GIFT CARDS

50. What is Loyalty?
DIGITAL LOYALTY PROGRAM
Help businesses get buyers back
more often and spending more per-
visit with digital loyalty program
DEEPLY INTEGRATED WITH POS & PAYMENTS
Loyalty is built on top of Directory,
Payments and POS for a deeply
integrated experience

51. Loyalty inside
Square Point of Sale

52. 3 Flavors of
Loyalty
Footnote
VISIT-BASED (VISIT 5 TIMES, 6TH FREE)
Ideal for businesses with a lot of
repeat visits and small ticket sizes
SPEND-BASED (SPEND $500, GET 10% OFF)
Ideal for businesses with fewer
repeat visits per year and diverse
ticket sizes
ITEM-BASED (BUY 10 BAGELS, GET A PASTRY)
Ideal for businesses with a diverse
menu optimized for gross margin

53. What is Marketing?
Footnote
INTEGRATED WITH DIRECTORY,
POS & PAYMENTS
EMAIL, FACEBOOK, FACEBOOK ADS
Automated and Blast campaigns for
Email, Facebook and Facebook
Ads
Closed Loop System integrated
with Square POS and Payments

54. Square Marketing -
Blast and Automated
Campaigns
Footnote

55. Square Marketing -
Targeting Automated
Groups
Footnote

56. Square Marketing -
Seamless Facebook
Advertising
Footnote

57. Square Marketing -
Closed Loop tied to
Payments
Footnote

58. Footnote
Square Marketing -
Closed Loop tied to
Payments

59. Footnote
Square Marketing -
Closed Loop tied to
Payments

60. square.com
saumil@squareup.com
twitter.com/saumil