An extremely brief overview of ways to reduce fees for mobile customers while increasing revenue for mobile service providers.

1. Producer - Mobile
Applications
Presentation By:
Jessica Lowry

2. Monetizing Applications
Mobile media will be one of the fastest growing of the
emerging media channels, estimated to grow by 43% to
approximately $300 million in 2009 (USA).
That reach provides advertisers with a huge market
opportunity to reach and engage with consumers in a new
and scalable way by staying ahead of the curve in
advertising innovation – reaching people when and where
a decision is most likely to occur.

3. The Future of
Mobile
What we can expect down
the road?

4. In the Future, the difference between
mobile and PC will be minimal.

5. Mobile is:
Tools to simplify my life.
A service that helps me cope with all my
daily tasks and requirements.
Access to a tasting menu for services
and products.

6. Personalisation &
Customisation
Find your next phone application
through a recommendation tool on a
telecomm website based on your interests
and lifestyle.
Each page is enhanced to be more
intelligent and interactive.

7. Customers
are a
network.
The benefit of having a
large population of users is
leveraging the wisdom of
the crowd.

8. Make it easier for the user to find the
right application. (Loomia.com)

9. Apps need to be designed to showcase
local information, cultural interests,
and unique personal requirements.

10. Explore New Ways to Communicate
with Customers (getsatisfaction.com)

11. Big Pond Apps
Enhance capabilities to
learn more about each user.
(lastfm.com)
• Bubble up content to
provide context to users.
• Show value by illustrating
how the application is
being used and by whom.
• Apps can be a tasting
menu for products and
services.

12. Create a Developer Sandbox to
distribute workload and reduce costs.

13. Involve customers by soliciting voting for favourite
apps through an interactive catalogue. (Threadless.com)

14. Become a Savvy Local Instantly
with the Yellow Pages App
Empower customers to:
find recommendations
read reviews
view ratings
share their own opinions

15. Customers can become informed
locals in an instant. (yelp.com)

16. Customers Don’t Always
Need to Pick Up the Bill
Smartphone application marketing connects brands with
their target audiences no matter where they are. Ads on
iPhones, Android-enabled devices and other Smartphones
have the ability to deliver high-impact interactive rich
media to an engaged, targeted, self-selected audience and
the new breed of application analytics companies help
measure the success of campaigns, interaction and brand
recognition.

17. New Types of Promotions

18. Affiliate Widgets
Enable anyone to
display your
applications and
smart phone services
through interactive
widgets.

19. Enable Phones to Make Purchases

20. Harvest Organic Sales
These apps operate in essentially the same ways as social
media, targeted display and mobile marketing models.
However, they offer deeper engagement, more
sophisticated analytics, and a great way to broaden reach
beyond the computer — significant opportunities for
advertisers to boost revenue and build consumer
relationships in a unique personal way.

21. Get Ready For the Future Wave of
Emerging Technology

22. Cloud computing will bring
unprecedented sophistication to
mobile applications

23. That’s all for now!
Please feel free to contact me regarding ways I can assist
you as a Business Analyst or Mobile Apps Producer:
My Web Site: http://usability4you.wordpress.com/
My Blog: http://dorkgirlblog.blogspot.com/
Email: jessica.lowry@gmail.com