Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.

1. Mobile App Marketing: What
You Can Expect in 2016

2. A recent survey by Comscore reveals that
the number of mobile-only internet users
has surpassed that of desktop-only, with
more than 50% spending their digital time
on mobile apps.
Close to 1798 iOS apps are being launched
every day on iTunes alone.

3. “How to market a mobile app so
that it gets the maximum
attention, downloads and
engagement?”

4. Mobile sites will give way
to mobile app

5. An app bypasses the need to go on to the Internet and make a purchase. To
the marketer, it provides the opportunity to hyper-personalize. Flipkart’s
search results on mobile, automatically open in the app (if it is downloaded)
or link to download it from Google Play in the SERP.

6. Not just ads but deep
linking to internal pages

7. Mobile-app content now has the opportunity to rank on Google via mobile
search. Businesses are, therefore, having to increase the number of deep
links they are building to mobile-app content.

8. Apps will promote other
apps

9. Apps coming from the same developers are promoting each other, such as
Lenovo’s ShareIt promoting CleanIt and CloneIt, and TrueCaller promoting
TrueMessenger app.

10. Usage of mobile-based
social media

11. Instagram ads allows “Install Now” option for mobile users. Facebook &
twitter ads have a similar option as well.

12. A multi-pronged approach
to reach audience

13. 1. Send an in-app notification 2. If app is not
open then
marketers send
Push Notification
3. If push notifications are
disabled then Send an Email

14. Geo-Fencing & Geo-
Targeting will take lead

15. The in-built features of smartphones, such as iBeacon, NFS, Bluetooth, WiFi, GPS,
etc., would be used extensively to elevate marketing efforts, thus, requiring a major
reshuffle in marketing investments.

16. Promotion through videos
will not stay behind

17. Video usage on mobiles is increasing heavily, however this is all coming from
app usage rather than videos present on a mobile website.

18. • Using QR codes for discovery, promotion, downloads and offers.
• PPC advertising
• App store optimization
• Incentivized downloads by tying ups with brands to improve customer
experience; for example, Dropbox offered additional cloud space to
Samsung users if they installed the app on their mobile device.
• Brand-App tie-ups for pre-installation and immediate discovery and
engagement; for example, Apple and Samsung’s tie-up with Flipboard.
Tactics from 2015 that will continue
to rule

19. • App discovery would not be limited to app stores. So make your apps
discoverable at all possible places. Have lots of pages on your apps and
turn indexing on for search.
• People use apps to survive from the daily grind. So if your apps provides
continuous value then users are more likely to stick to it. In fact, 38% of
the users are likely to install the app only when it’s essential to do so.
However, half of them uninstall it once that task is done.
• The easier it is to download, the better it is for marketers.
Key Takeaways

20. Free Mobile App Marketing Guide
You will learn
• What are the features that can make your app stand-out?
• What are the hacks for right mobile notifications?
• How to create mobile notification for conversions?
• How to reduce mobile app uninstalls?
• What are the right number of push notifications and why?
Download NOW

21. Thanks
Visit www.targetingmantra.com