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LOOK IN THE MIRROR &
REVEAL THYSELF
Social Media
The New Literacy
twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
website: michaelniehoff.com
Michael W. Niehoff
Systems & Leadership Coach, FCOE
Former Principal Minarets HS
Former Activities Director Buchanan High School
Google Certified Teacher
Past CUE/CVCUE Site Leader of the Year
Past Region IX ACSA Secondary Principal of the Year
today’s slides
follow me:
@mwniehoff
and I’ll
follow you
is it a
selfie generation?
is this really
a new phenomenon?
or are we a
connected society?
Higher Ed
1/4
Higher Ed
1/3
Careers
51%
Careers
10%
SOCIAL MEDIA?
• it’s neither...depends whose
hands it is in right?
training
EVERYDAY
IS YOUR
RESUME
YOUR
PERSONAL
BRAND
ONE’S
PLN
Social Media
Literacy
“Social Media Literacy is having the
proficiency to communicate appropriately,
responsibly and to evaluate conversations
critically within the realm
of socially-based technologies.”
- Researcher Karen Tillman
–Electronic Communications: Adapting
presentation materials for web-based,
videoconference, and teleconference formats;
tailoring the agenda and content for a
geographically diverse audience; using
social media effectively.
Filtering Software
• There are software suites you can purchase to
monitor your child’s Internet usage; many even
enable you to view the exact keys that were typed,
time spent online and all computer activity in
general. Popular programs such as Net Nanny and
PureSight PC let you monitor social media sites,
block chats, filter content and much more. You can
even monitor your child’s cell phone with a software
program like My Mobile Watchdog.
• A pop-up ad appears and tells kids they can win a
free iPad by simply clicking the link. Anyone would
be tempted by this kind of offer, but kids are
particularly susceptible, so it’s important to warn
kids against falling for this kind of Internet trick.
Many of these ruses are attempts to glean personal
information.
Urge your kids to avoid
questionnaires / contests
You Are Connected
To Them
• You Are Friends With Them on Facebook
• You Get to Follow Them on Twitter
• You Get to Follow Them on Instagram
• California Education Code §234(b) which ensures
“local educational agencies continue to work to
reduce discrimination, harassment, violence,
intimidation, and bullying”.
• The code now states “bullying, including bullying
committed personally or by means of an electronic
act, which includes the posting of messages on a
social network Internet Website…”.
Bullying and California Ed Code
ART
MUSIC
PHOTOGRAPHY
PERFORMANCE
WRITING
BUSINESS
PUBLISHING
one student’s
journey
one student’s
journey
tabitha’s book blog
http://tabithasbookblog.com/
one student’s
journey
SOCIAL MEDIA
AS YOUR CAREER
• This is your PROFESSIONAL LEARNING
NETWORK. Whatever job you wand or whatever
you’re into (good at), there are people out there that
can connect with on-line, etc.
SOCIAL MEDIA
AS YOUR CAREER
• This is your PROFESSIONAL LEARNING
NETWORK. Whatever job you wand or whatever
you’re into (good at), there are people out there that
can connect with on-line, etc.
SOCIAL MEDIA
AS YOUR CAREER
• This is your PROFESSIONAL LEARNING
NETWORK. Whatever job you wand or whatever
you’re into (good at), there are people out there that
can connect with on-line, etc.
News Feed Right?
Event Promotion
Curriculum..
live feeds from the classroom
Opportunities
Student Recognition
Awards....
Your Living Yearbook
Staff Recognition
Motivational,
Inspirational
Professional Issues
Sharing Student Work
Sharing Staff Work
Social Emotional Health
Cultural/Diversity Ed.
Field Trips, Real World
Alumni Connections
Instructional
UsesINSTRUCTIONAL
USES
Lessons...
• For example... Create a hashtag ...
• #FrenchRevolution
• Takes users straight to “your own space” on
Twitter..this is like having an on-line class
• Instantly becomes an on-line threaded discussion
that outlasts the shelf life of that class that day
Surveys and Opinions
without talking to you
• Instant results by favorites and retweets to your
lessons, events and projects
Relationships w/students
• 140 characters does not seem
like a great deal until you see
them in their own twitter world.
• Reciprocity
• Accountability
• What is really important
it matters whom you follow
• Those who follow
• Those who have followers
• Why?
resources
https://www.commonsensemedia.org/
twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
website: michaelniehoff.com
Social Media
A New Literacy
today’s slides

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