The document defines social media as online spaces where people can connect and share information. It notes both positive and negative impacts of social media. The positive impacts include facilitating open communication, business networking, marketing, and market research. However, social media can also be addictive and time-consuming. It may intrude on privacy and personal lives. While social media has benefits, it also has drawbacks, and is overall a neutral technology with pros and cons.

1. In the name of the most Merciful and most Gracious ALLAH

2. M Ali Hasnain
BSCS 3rd Morning
Roll No: 39
Technical Communication

3. Presentation Topic
Social Media
and its impact

4. What is social media?
 Social Media is defined as ‘social space’ for
people who want to expose themselves among
others and staying connected with each other.
 According to Dictionary.com, social networking is the use of
social networking media throughout the use of online media
that people may use to communicate and interact with each
other
(Dictionary.com,2012).

5. Social media refers to interaction
among people in which they create,
share, and/or exchange information and
ideas in virtual communities and networks.
Contd.

6. Positive effects of Social Media.
Facilitates open communication, leading to enhanced information
discovery and delivery.
Allows employees to discuss ideas, post news, ask questions and
share links.
Provides an opportunity to widen business contacts.
Targets a wide audience, making it a useful and effective recruitment
tool.
Improves business reputation and client base with minimal use of
advertising.
Expands market research, implements marketing campaigns, delivers
communications and directs interested people to specific web sites.

7. Contd.

8. Negative effects of Social Media.
All Social Networks are time-consuming.
Some teachers find Social Networks too daunting to tackle.
Social Networks can become addictive. They can take over your life, leaving
little time for family and friends. Knowing when to stop is crucial – try to
switch off!
Replication of themes from one SN to another is annoying.
Students become obsessed in finding their teachers on Facebook and
intrude in teachers private lives.
Privacy issues with Facebook AND Twitter – do not accept people you don’t
know or protected accounts on Twitter.
Tweet deck often has technical problems

10. Conclusion.
As with most things in life there are positive and
negative sides to social networking, both of
which we have now explored. Our ultimate
belief is that social networking sites are neither
evil or a Godsend. They’re somewhere in
between.