6 23-15 Social Media Etiquette for Professionals
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Nikki Sunstrum is the Director of Social Media at the University of Michigan. She discusses the importance of social media for professionals and students. While growing up with social media does not make one an expert, social media has become an essential part of everyday communication. Millennials are the largest generation and will soon dominate the workforce. Snapchat and Instagram are growing rapidly among students. Social media presence matters for both personal branding and employment prospects. Professionals must manage their online identities carefully.
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6 23-15 Social Media Etiquette for Professionals
- 1. Social Media Etiquette for Professionals @NikkiSunstrum Director of Social Media, #UMSocial University of Michigan Building Your Online Brand
- 2. @UMich Director of Social Media Former State of Michigan @MIGov SM Coordinator B.S. in PoliSci & M.A. in Ed Skilled in making dull things interesting Co-Captain to a hashtag’ed entourage of 5 Former Elected official Throws parades for fun @NikkiSunstrum
- 3. You get paid to play on Facebook? “Because somebody grows up being a social media native, it doesn’t make them an expert in using social media at work, that’s like saying, ‘I grew up with a fax machine, so that makes me an expert in business.’” William Ward, professor of social media at Syracuse University’s S.I. Newhouse School of Public Communications
- 6. SOCIAL MEDIA IS NOT NEW
- 7. Tweeting the ninety-five thesis The way in which we get our point across has changed, not the concept or necessity of information distribution.
- 8. “In plain English, I'm asking [the FCC] to recognize that for most Americans, the internet has become an essential part of everyday communication and everyday life.” - President Obama, November 11th 2014
- 9. #UMSocial Friends 120,884 Followers @UMich 676,150 Followers /universityofmichigan 62,531 Followers @UofMichigan 18,853 Followers /uofmichigan 8000+ Followers @UofMichigan 8,905 Followers @UMich 288,758 EDU Followers /universityofmichigan Go away.
- 10. How We Stack Up Most influential college in social media Most engaged college in social media Most influential on Facebook Most influential on Instagram Most influential on Twitter Most influential on Linkedin University to use Snapchat #11 #3 #2 #5 #2 #5
- 11. Millennials are… The 1st generation to never know life without the internet The largest generation since the baby boomers About to take over as the majority of the workforce
- 15. Social Media Communications Instagram grew 50% in 9 months ’14, is now bigger than Twitter Organic Facebook reach drops to 2% for pages over 500k, ~6% for others In June of 2014 Facebook had more video views than YouTube Snapchat is [fastest] growing messaging app at a rate of 56% a year 50% of devices on corporate networks will be mobile in 2015 Instagram gets 50x more engagement than Twitter Gangnam Style has been viewed 2,182,109,637 times
- 18. 100 Million Active Monthly Users 400 Million Snaps Sent Each Day 71% of Users Are Under 25
- 19. Ads are seen anywhere from 500,000 to a million times a day. Allowing publishers to command $50,000 to $100,000 a day.
- 20. 20,000 People are now ‘GOING LIVE’ Each Day
- 21. The Viral Shaming Phenomenon 2013: 170 Twitter followers
- 22. FACT: Twitter users sent more than 500 million tweets per day in 2014 SCOPE STRUCTURE TONE
- 23. What can get you fired…and what won’t. • Post about working conditions, whether it's pay, hours, assignments, difficult supervisors, dress code, or any other issue are considered freedom of speech • Posts that damage a company, disparage its products or services or reveal trade secrets or financial information
- 25. The girls on the page came from “all across the board,” Lowe says. “Every race, religion, social, and financial status in the town … if she was a teenager with a phone, she was on there.” Three High School students face felony charges for their alleged involvement in a photo that went viral. The two teens depicted in the photograph face gross indecency charges, another accused of taking the picture faces possession of child sexually abusive material. The students are 16 years old.
- 26. 1 Hour 509 posts were generated Reach exceeding 200,000 people Over 5 million impressions
- 32. Who are you online? Over 90% of employers will Google you Twitter is NOT the water cooler Grammar matters outside the classroom Don’t take your LinkedIn photo in the bathroom mirror Share information with a purpose Network strategically Privacy settings are there for a reason
- 33. Who do you want to be? Your digital footprint will last a lifetime The Library of Congress has been cataloging every tweet since 2010 Even Snapchat was subject to the FTC Social Media can get you fired Differentiate between personal and professional Be consistent