Social Media Literacy and it's connection to college & career, as well as education, through 21st century application of storytelling, personal brand, one's new resume, the PLN and more.

1. Social Media
A New College/Career
Literacy

2. twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
website: michaelniehoff.com
Michael W. Niehoff
Systems & Leadership Coach, FCOE
Former Principal Minarets HS
Google Certified Teacher
Past CUE/CVCUE Site Leader of the Year
Past Region IX ACSA Secondary Principal of the Year
today’s slides

3. Social Media
The New Literacy

4. follow me:
@mwniehoff
and I’ll
follow you

5. TODAY’S LEARNINGS:
Social Media
The New Literacy

6. EVERYDAY
IS YOUR
RESUME

7. YOUR
PERSONAL
BRAND

8. ONE’S
PLN

10. Your Students’
STORY
Your Staff’s
STORY
Your School’s
STORY

11. Social Media
Literacy
“Social Media Literacy is having the
proficiency to communicate appropriately,
responsibly and to evaluate conversations
critically within the realm
of socially-based technologies.”
- Researcher Karen Tillman

12. Higher Ed
1/4

13. Higher Ed
1/3

14. Careers
51%

15. Careers
10%

17. training?

21. –Electronic Communications: Adapting
presentation materials for web-based,
videoconference, and teleconference formats;
tailoring the agenda and content for a
geographically diverse audience; using
social media effectively.

22. training?

23. EVERYDAY
IS YOUR
RESUME

24. YOUR
PERSONAL
BRAND

25. ONE’S
PLN

27. Your Students’
STORY
Your Staff’s
STORY
Your School’s
STORY

28. ART
MUSIC
PHOTOGRAPHY
PERFORMANCE
WRITING
BUSINESS
PUBLISHING

29. one student’s
journey

31. one student’s
journey

33. tabitha’s book
http://tabithasbookblog.com/

35. one student’s
journey

39. EVERYDAY
IS YOUR
RESUME

40. YOUR
PERSONAL
BRAND

41. ONE’S
PLN

43. Your Students’
STORY
Your Staff’s
STORY
Your School’s
STORY

44. News Feed Right?

45. Event Promotion

46. Curriculum..
live feeds from the classroom

47. Opportunities

48. Student Recognition

49. Awards....

50. Your Living Yearbook

51. Staff Recognition

52. Motivational, Inspirational

53. Professional Issues

54. Sharing Student

55. Sharing Staff Work

56. Social Emotional Health

57. Cultural/Diversity Ed.

58. Field Trips, Real World

59. Alumni Connections

60. bonus item
from your
phone

61. INSTRUCTIONAL
USES

65. Lessons...
• For example... Create a
hashtag ...
• #FrenchRevolution
• Takes users straight to
“your own space” on
Twitter..this is like having
an on-line class
• Instantly becomes an on-
line threaded discussion
that outlasts the shelf life
of that class that day

66. Surveys and Opinions
without talking to you
• Instant results by favorites and retweets to
your lessons, events and projects

67. Relationships w/students
• 140 characters
does not seem
like a great deal
until you see
them in their
own twitter
world.
• Reciprocity
• Accountability
• What is really
important

68. THE FOLLOWING...
• Those who follow
• Those who have followers
• Why?

70. https://goo.gl/0O1ukx
How to create
a class page

71. #caedchat
(Sundays @ 8:00 p.m.)

72. Twitter Chats
Teachers Should
Know About
http://goo.gl/c6Dy9t

73. EVERYDAY
IS YOUR
RESUME

74. YOUR
PERSONAL
BRAND

75. ONE’S
PLN

76. Your Students’
STORY
Your Staff’s
STORY
Your School’s
STORY

78. photos courtesy of:
pixabay
Social Media
The New Literacy
college & career stats courtesy of:
careerbuilder.com

79. twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
website: michaelniehoff.com
Social Media
A New Literacy
today’s slides