This document discusses how social media can be used to redesign school culture and learning. It provides examples of how social media can be used for instructional purposes like live streaming classroom content, promoting events and recognizing students. It also addresses issues around connecting with students on social media and whether students should have administrative rights to a school's social media accounts. The document advocates that social media is a new form of literacy and schools should leverage platforms to enhance learning experiences and engage students.

1. Social Media
Redesign School Culture & Learning

2. Michael W. Niehoff
Systems & Leadership Coach, FCOE
Former Principal Minarets HS
Google Certified Teacher
Past CUE/CVCUE Site Leader of the Year
Past Region IX ACSA Secondary Principal of the Year
twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
facebook: facebook.com/michael.w.niehoff
website: michaelniehoff.com

3. Social Media
The New Literacy

4. conte
s
t
#fallcue

5. Higher Education
27 percent of respondents
said they had Googled
prospective students, and
26 percent had looked up
applicants on Facebook.

6. Higher Education
35 percent said they
found something that
negatively impacted an
applicant's chances of
acceptance.

7. Professional World
37 percent of employers
said they used social media
to screen applicants, and
over 65 percent checked
out applicants' Facebook
profiles.

8. Professional World
According to a recent
study, 1 in 10 job seekers
h a v e l o s t a j o b
opportunity because of
their social media profile.

9. Professional World
In the U.S. alone, the total
was 8 percent among
those 16 to 24 years old
and 5 percent for those
25 to 34 years old.

11. training?

14. –Electronic Communications: Adapting
p re s e n t a t i o n ma t e r i a l s f o r we b - b a s e d ,
videoconference, and teleconference formats;
tai lor ing the agenda and content for a
geographically diverse audience; using social
media effectively.

15. training?

16. ONE’S
PLN

18. YOUR
PERSONAL
BRAND

19. ART
MUSIC
PHOTOGRAPHY
PERFORMANCE
WRITING
BUSINESS
PUBLISHING

24. SOCIAL
MEDIA
& THE
CULTURE
OF LEARNING

25. News Feed Right?

26. Event Promotion

27. Curriculum..
live feeds from the classroom

28. Opportunities

29. Student Recognition

30. Awards....

31. Your Living Yearbook

32. Staff Recognition

33. Motivational, Inspirational

34. Professional Issues

35. Sharing Student Work

36. Sharing Staff Work

37. Social Emotional Health

38. Cultural/Diversity Ed.

39. Field Trips, Real World

40. Alumni Connections

41. INSTRUCTIONAL
USES

47. should you be
friends with and/or
connected with
students on
social media?

48. Lessons...
• For example... Create a
hashtag ...
• #FrenchRevolution
• Takes users straight to
“your own space” on
Twitter..this is like having
an on-line class
• Instantly becomes an on-line
threaded discussion
that outlasts the shelf life
of that class that day

49. Surveys and Opinions
without talking to you
• Instant results by favorites and retweets to
your lessons, events and projects

50. Relationships w/students
• 140 characters
does not seem
like a great deal
until you see
them in their
own twitter
world.
• Reciprocity
• Accountability
• What is really
important

51. THE FOLLOWING...
• Those who follow
• Those who have followers
• Why?

53. Social Media Recogntion

54. could you give
select students
admin. rights to
your school’s
social media?

56. Social Media
A New Literacy
These slides
@ slideshare.net
twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
website: michaelniehoff.com