1) The document discusses different ways of prototyping including concept models, scenarios, low-fidelity prototypes, physical prototypes, and roleplaying.
2) It explains that prototyping can serve multiple dimensions such as creating common understanding, communicating ideas, testing with users, and enabling co-design.
3) Prototyping helps bring ideas to life by allowing stakeholders to visualize, interact with, and provide feedback on potential products and services early in the design process.
Gigamap example by Manuela Aguirre: https://www.slideshare.net/ManuelaAguirre/policy-support-full-presentation
In this presentation you will learn about design tools and techniques to solve wicked problems, using Systems Thinking.
Systems Thinking looks at the whole of a system rather than focusing on its individual parts, to better understand complex phenomena. Systems Thinking contrasts with analytic thinking: you solve problems by going deeper, by looking at the greater whole of a system and the relations between its elements, rather than solving individual problems in a linear way via simple cause and effect explanations.
You can apply Systems Thinking principles in different situations: to understand how large organisations function and design for the enterprise (e.g. when you are trying to revamp a large intranet), but also to solve social problems and issues (e.g. unemployment with disadvantaged youth or mobility in larger cities). So basically whenever there is complexity and conflict (of interest) in your project, Systems Thinking will be helpful.
After an introduction to Systems Thinking and its core concepts, we will first explain and practice a few techniques that you as a designer can apply to better understand complex systems, for example creating a System Map and drawing Connection Circles. In the second part of the workshop, we will introduce techniques that help you shape solutions, for example using Paradoxical Thinking for ideation and writing ‘What-if’ Scenarios.
Presented at EuroIA 2015 with Koen Peters.
Design Thinking + Agile UX + Agile Development Chris Becker
A Learning Lunch Lecture overviewing the Design Thinking process and how it aligns with Agile Development. A short review of the design process and how UX and Agile work great together.
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
Gigamap example by Manuela Aguirre: https://www.slideshare.net/ManuelaAguirre/policy-support-full-presentation
In this presentation you will learn about design tools and techniques to solve wicked problems, using Systems Thinking.
Systems Thinking looks at the whole of a system rather than focusing on its individual parts, to better understand complex phenomena. Systems Thinking contrasts with analytic thinking: you solve problems by going deeper, by looking at the greater whole of a system and the relations between its elements, rather than solving individual problems in a linear way via simple cause and effect explanations.
You can apply Systems Thinking principles in different situations: to understand how large organisations function and design for the enterprise (e.g. when you are trying to revamp a large intranet), but also to solve social problems and issues (e.g. unemployment with disadvantaged youth or mobility in larger cities). So basically whenever there is complexity and conflict (of interest) in your project, Systems Thinking will be helpful.
After an introduction to Systems Thinking and its core concepts, we will first explain and practice a few techniques that you as a designer can apply to better understand complex systems, for example creating a System Map and drawing Connection Circles. In the second part of the workshop, we will introduce techniques that help you shape solutions, for example using Paradoxical Thinking for ideation and writing ‘What-if’ Scenarios.
Presented at EuroIA 2015 with Koen Peters.
Design Thinking + Agile UX + Agile Development Chris Becker
A Learning Lunch Lecture overviewing the Design Thinking process and how it aligns with Agile Development. A short review of the design process and how UX and Agile work great together.
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.
This presentation explore the 3 key elements of Design Thinking concept:
1) mind-set
2) process and
3) tool
Thinking of design as an experience rather than isolated objects help us deal with much more complex world - Tim Brown
A way of approaching business problem in the same way designers approach design problem - Roger Martin
No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes. - Bruce Mau
Design as a way of thinking, an approach to solving problems
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
Prototyping digitaler Geschäftsmodelle - Übertragen auf Marketing / PRKlaus Breyer
- Vorstellung - Background und Vision
- Ideen generieren
- Fokus und Start!
- Prototyping digitaler Geschäftsideen
- Wie schafft man Wert?
- Für wen schafft man Wert?
- Business Model Canvas
- Hypothesen aufstellen
- Proof of Concept - Kritische Hypothesen zuerst testen
- Pivot - bis zum Erfolg.
- Prototyping übertragen auf Marketing/PR:
- "Aber der Kunde möchte.. "
Really Rapid Prototyping - Erfolgsfaktoren für iterative Usability-Tests mit ...eResult_GmbH
Rapid Prototyping stellt besondere Anforderungen an Agentur und Kunde. Auf die Spitze getrieben werden diese, wenn wie in einem 2013 durchgeführten Projekt innerhalb von 2 Tagen mindestens 4 Iterationen durchgeführt werden sollen. Ich erkläre mögliche Fallstricke und die Erfolgsfaktoren bei der Planung und Durchführung dieser Methode
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.
This presentation explore the 3 key elements of Design Thinking concept:
1) mind-set
2) process and
3) tool
Thinking of design as an experience rather than isolated objects help us deal with much more complex world - Tim Brown
A way of approaching business problem in the same way designers approach design problem - Roger Martin
No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes. - Bruce Mau
Design as a way of thinking, an approach to solving problems
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
Prototyping digitaler Geschäftsmodelle - Übertragen auf Marketing / PRKlaus Breyer
- Vorstellung - Background und Vision
- Ideen generieren
- Fokus und Start!
- Prototyping digitaler Geschäftsideen
- Wie schafft man Wert?
- Für wen schafft man Wert?
- Business Model Canvas
- Hypothesen aufstellen
- Proof of Concept - Kritische Hypothesen zuerst testen
- Pivot - bis zum Erfolg.
- Prototyping übertragen auf Marketing/PR:
- "Aber der Kunde möchte.. "
Really Rapid Prototyping - Erfolgsfaktoren für iterative Usability-Tests mit ...eResult_GmbH
Rapid Prototyping stellt besondere Anforderungen an Agentur und Kunde. Auf die Spitze getrieben werden diese, wenn wie in einem 2013 durchgeführten Projekt innerhalb von 2 Tagen mindestens 4 Iterationen durchgeführt werden sollen. Ich erkläre mögliche Fallstricke und die Erfolgsfaktoren bei der Planung und Durchführung dieser Methode
This is for all designers or non-designers who want to design something fast! Introduces steps to thinking of an interface and tools with low learning cost to get you started!
A presentation on the reasons and techniques for creating prototypes of interactive projects. From the Media Design Practices MFA at Art Center College of Design.
Updated September 2, 2017
During the current basic track at the School of Design Thinking at the HPI in Potsdam I had the pleasure to run several sessions with the students regarding the importance of prototyping during a design thinking project. For sure for early testing but also as important and powerful way of develop and iterate ideas inside the team. Sometimes without even words.
I combined this short input with several exercises, where the students created in several iterations and with very strikt time-boxing different prototypes based on a certain challenge.
Interesting to see how effective athe hand-over from a first version of a prototype to another team worked out in the end.
Ein paar Slides zu meinem Design Thinking Workshop.
Bei diesem 3-stündigen Hands-on Workshop tauchen wir nach einer kurzen Intro direkt in das Design Thinking ein - und durchlaufen einmal den gesamten Prozess. Danach solltet ihr die Werte und Methodik des Design Thinkings erprobt haben und "Kundenverständnis" neu definieren können. Besonderes Fokus liegt im Workshop auf Innovationen und schnelles Prototyping (auch für Lean Startups sehr spannend).
Mehr unter http://www.daniel-bartel.de
Show, don't tell! Mit Prototyping interne Stakeholder überzeugen.Me & Company GmbH
UX und Customer Experience wird in Unternehmen immer vernetzter und globaler gedacht. Die zunehmende Komplexität fordert unsere Vorstellungskraft heraus. Gleichzeitig erschweren starre Prozessstrukturen und Budgetbeschränkungen die Entwicklung neuer Produkte. Dies führt dazu, dass gute Ideen frühzeitig begraben werden, weil Entscheidungsträger die Risiken nicht einschätzen können.
Mit Prototyping können diese Barrieren gezielt umgangen werden. Auf diese Weise werden Produktvisionen frühzeitig erlebbar und das gemeinsame Verständnis gefördert – noch bevor eine einzige Zeile Code geschrieben wird.
Präsentationsfolien vom Vortrag auf der UIG Frühjahrstagung 2016: http://www.usability-in-germany.de/aktuelles/fruehjahrstagung-23032016
Workshop facilitated by Melanie Kahl, The Third Teacher+ and Sami Nerenberg, Design for America at the StartingBloc October 2012 All-Fellows Summit in Chicago.
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni MahariashaAnton Chandra
This is handout presentation on UXiD 2018 event
Title: UX Prototyping - How to make it and define the success metrics
by Anton Chandra and Bahni Mahariasha
User Experience Design + Agile: The Good, The Bad, and the UglyJoshua Randall
There's a rumor going around that user experience design (UXD) and Agile don't play well together. In this talk, I'll explain that they do -- most of the time! Learn about the historical reasons for why these two disciplines sometimes butt heads, as well as the good/bad/ugly of various approaches to integrating design and development.
Much of the thought around Lean UX focuses on design groups within product organizations (startups and enterprises). What happens when you try to use Lean design methodologies inside of an agency.
This presentation was given at the Lean UX Meetup in San Francisco on May 30, 2012.
Agile and UX both put user's needs at their center, but their foundational beliefs have set them at odds over the years.
Presented at part of "24 Hours of UX" 2022.
I made this presentation to explain the service design process during the workshop "Design for safety food, production and distribution network" hold in Tongji Unversity (Shanghai), in collaboration with Kolding Design Skolen (Denmark)
Your resume, LinkedIn Profile, and Portfolio tell a story of who you are and what you can do. How can you tailor them to paint the best picture possible about you to a UX Manager so that you can win an interview?
Originally presented to Houston UXPA on 3 March 2016
Prototype: Its methods, techniques, and key features.ONE BCG
A prototype is a draft version or an approximation of a final product. It is usually the initial stage of a product. A porotype helps in the representation of a design that allows users to interact with it and explore its suitability and production of an intermediary product to be used as a basis for testing.
What is Prototype,Rapid prototyping and Methods. Taniya K
Rapid prototyping is a group of techniques applied to quickly create a scale model of a part or finished product, using computer-aided design (CAD) software.
Prototyping is a great way of developing, communicating and validating design ideas and requirements in a quick and cost-effective manner, when devising a user experience.
This presentation discusses what prototypes are, why they are useful, the various tools that can be used and some basic principles to adopt.
This presentation was delivered by Stephen Denning as part of the User Vision Breakfast Briefing series in 2012.
Similar to Bringing ideas to life – the dimensions of prototyping (20)
Another Smart Mobility Talk!? Going beyond "self-driving somethings" and electric scooters. The future of cities could look bright with less movement and more self-reflection!
Bastian Boss, Referent Smart City at the Deutsche Bahn, and Co-Founder of Faradgang e.V. presented and discussed ideas from two perspectives and takes an excursion on what happens if you combine a small grassroots bicycle initiative with a major mobility corporation.
This edition of the Service Design Drinks was hosted and sponsored by our smart friends from Futurice in their new community space in Kreuzberg.
The second Service Design Drinks of the year brought Francesca Terzi - Service Design Lead at Designit - to nerd together about the possible futures of finance.
As Service Designer, she believes that there are plenty of professionals out there who are also trying to understand what is happening in the fintech and finance world and also wondering what that means for them as professionals.
Francesca is a passionate designer seeking to make a change in the financial sector through the application of User-Centered Design and Agile principles. In the past 7 years, she worked in the development of service MVPs covering UX, agile development and service process improvements in several sectors. Knowledge sharing is her driver and she co-organises the Service Design Drinks and Global Service Jam in Munich.
In the first Service Design Drinks of the year, we’ll hear service designers Eva Hernando, Abi Golestanian, and Mireia Pumarola talk about how we at Fjord Berlin design for the future of healthcare. With rapid developments in topics such as gene therapy and personalised care, to name a few, it is more important than ever that we understand not only what these changes are but the driving forces behind them, so that we can adapt our current design processes to cater for such a challenging industry.
The September Service Design Drinks edition will discussed how to build active communities. Whether it is brands, services, or in-house communities of practises, everyone wants to create a community. But how do you actually build one that thrives? We had Kara Kane joining us as a guest speaker to tell us.
Kara is the community manager for user centered design for the UK Government. She works with the 3000+ people strong community across the UK government to help departments grow UCD across government, help designers, content designers, and user researchers work better together, and support the sharing of UCD best practice across government.
She earned an MA in Digital Experience Design from Hyper Island. Before, she worked as a consultant in insight and innovation consultancies helping clients like Samsung, L'Oréal, O2, Patagonia, and ESI Media understand their customers better.
The September edition was hosted and sponsored by USEEDS. It took place at their central office in Friedrichstraße.
To design effective user-focused services, we need to use data. We need to understand how people are using the service, what works for them and what doesn’t. There can be no service without data.
But as designers, we have to focus on user needs. That means we need to address users’ data needs as well as their service needs. We must design good services based on good data that don’t infringe on people’s privacy. This means we have to look at questions like: what data is my service collecting? How and when is this data being used? Who has access to this data and who owns it? And how do we keep it secure?
As service designers working with data on a daily basis, Maria Izquierdo and Martin Jordan want to raise awareness of the value of data to services. And they also want to discuss fundamental questions around what happens to that data.
Maria is a designer interested in diversity, digital culture and the public. Martin helps create better public services in the UK and researches service innovation in Finland. Both Maria and Martin work as service designers at the UK’s Government Digital Service in London.
This edition of Service Design Drinks was hosted at HERE in Berlin-Mitte.
Let’s get hands-on in April! Everybody loves LEGO bricks. It’s being increasingly brought into the boardroom rather than the playroom. Business skills trainer Julian Kea joined us to explain the magic behind LEGO and their methodology Serious Play and straightened out some misconceptions through practical tips and use cases.
As a business skills trainer, Julian loves hands-on and brain-based workshop approaches. He has been using the LEGO Serious Play method and materials since 2013, mostly for strategy and team development. Together with Cori Moore, he founded the local #LSPmeetup community.
The event took place at Zalando Tech’s amazing innovation space in Mitte. They also took care of both drinks and snacks.
The March 2017 event featured a talk by business designer Christian Rudolph on service design for the circular economy. Christian runs the consultancy ‘next cycle’ and focusses on resource-intensive business models in his work.
Recently, IDEO and the Ellen McArthur Foundation released their Circular Design Guide which introduced more designers to the approach. So it was time for us to discuss the concept’s implications for service designers. Christian has years of experience in consulting industry heavy-weights like Philips and BASF, and helping them transform from linear product-focussed to circular service-oriented businesses. The evening event took take place on Wednesday, March 22nd.
During the second half of the 20th Century, the western world lost touch with what used to be one of the most sophisticated and ritualistic service experiences of all time: funerals. Post-war Europe turned its back on flamboyant funeral traditions, leaving our modern mourning rituals to become unadapted and superficial, orchestrated by a predominantly conservative, stagnating and profit-oriented industry.
But things are starting to change. New generations are making steps to break this exhausted taboo, and bring death back into the circle of life… We feel that as designers, we too have our role to play in the comeback of this human-centric service.
As founding members of the Re.Designing Death Movement, Virginie, a Designer and Cori an Innovation Facilitator shared with us their mission to bring death to the forefront of innovation. The duo – both incidentally workshop experts – invited us to discover one of their gamified ideation activities, where we attempted to bring humanity into this service offering, and put the ‘fun' back into ‘funerals'.
Companies need to learn how to apply service design themselves – instead of relying only on external experts. This edition of Service Design Drinks followed a pragmatic approach that provides best practices on bringing knowledge and experience in-house. We discussed different learning concepts that address various stakeholders ranging from front stage staff to managers. An essential part of the conversation shed light on boundaries and pitfalls as this is an important aspect of learning as well. Furthermore dos and don’ts of ‘learning how to service design’ were discussed.
This edition took place at BCG Digital Ventures amazing Mitte office. The speaker was Manuel Großmann, co-founder of Fuxblau.
How do branding and service design fit together? While one concept manages expectations, the other manages experiences. Combining both approaches allows creating brand experience for the benefit of customers as well as for companies. The concept of ‘Brand Services’ are “give-away services” that address relevant user needs and at the same time convey a brand message. In this talk and hands-on exercise, Christian Vatter shows how creating value for people and promoting business goes hand-in-hand.
Christian Vatter is user psychologist and brand consultant. He founded Rlevance Consulting, a human centered business consultancy with a specialty in creating meaningful brands and value-adding customer experiences. In his work he often combines service design with branding techniques to create sustainable bonds with customers. He wrote various articles on this topic and speaks at international conferences.
Strategising with Service as Business Logic / Service Design DrinksService Design Berlin
Service design is en vogue. These days even the most hesitating companies engage in little experiments with the ‘new discipline’. A myriad of methods and tools are taught and trained. ‘Mindsets’ we say have to be developed; philosophies shaped … And yet: Service designers still have a hard time legitimizing their ways of working to all these people in organization who do not seem to ‘get it.’ It still is hard to get really holistic service systems to work. When it comes to implementation, great experience concepts often face resistance not only from operations but also due to a lack of strategic direction. The problem is: When reasoning with top management, service designers are rarely on eye-level. This is not only because of current power structures but also because our notions of service design conceptualize the young field in a rather narrow way. Honestly, most predominant ideas of service design aren’t strategic at all.
The HPI research fellow Jan Schmiedgen gave a glimpse into Service-Dominant Logic, an admittedly abstract but extremely handy theory of service, which provides you with a strategic lens on how to run your business, (re)define your market and even your industry boundaries. Amongst scholars Service-Dominant Logic is already perceived as a new marketing paradigm; a lens to view all economic activity in the world. For you as serve designers it might be a good foundation to base your strategic conversations with top-management on. If you really want to make ‘service thinking’ central to all our business activities, there is no getting around Service-Dominant Logic.
The talk took place at the epicenter of the Berlin tech community – Factory Berlin in Mitte.
Factory is the first and largest startup campus in Germany. With over 16,000 square meters of office space, Factory brings best in class technology businesses together with early stage startups and talents by providing an outstanding work environment, a curated community of founders and quality events.
What does it take to improve existing public services? Or create new ones which better address citizens’ needs? Which stakeholders need to be involved in order to have real impact? Which organisational set-up is required to create public value?
After recently visiting the ‘Politics for Tomorrow’ conference and being deeply inspired, we invited to an evening on ‘Designing services for the public’. While we discussed the basics in a meet-up two years ago, we took it a step further this time. What can we learn from international government labs for Germany? What are the pressing issues which need to be addressed? How can we as service designers contribute to this change?
Looking at examples from other parts of the world our very own Katrin Dribbisch and Martin Jordan pitched idea of running a ‘Public Service Lab’ in summer 2016 in Berlin. The event took place in the brand-new office of Fjord Berlin in Prenzlauer Berg.
After a little summer break Service Design Drinks came back for the serious things in life: How do you design for financial services? What are the special challenges when working on experiences around people’s future well-being and prosperity? How do you build trust? Or even turn future financial planning even into a little fun?
Nina Birri and Sebastian Frederick Müller are service designers at SI Labs in Berlin and were the evening’s guest speakers. Sebastian designs for financial technology since 2011, most prominently working on mobile applications for ING-DiBa. Nina has a background in business and economics and previously led design thinking projects for the Zürcher Kantonalbank.
Their lightning talk on ‘Designing for Financial Services’ was followed by an interactive hands-on exercise. Afterwards there was time for drinks and mingling.
The internet of things is surrounding us. We are wearing fitness bands around our wrists, have scales in our bathroom connected to our smartphones and a smoke detector to send us a notification in case of fire.
How can we integrate this new generation of connected products into existing or new services? How can we incorporate them into services ranging from the smart home to smart car to smart city?
This special edition of Service Design Drinks took place at Fab Lab Berlin and invited service designer, service innovators, makers and entrepreneurs to discuss the application and integration of connected things into future services. Three speakers from renown companies gave short input talks, followed by an interactive session and time for further exchange. The guest speakers were:
• Hannes Jentsch, Independent Design Consultant
• Thomas Schörner, Design Lead IoT, SAP
• Ricardo Brito, UX & Service Designer, Futurice
Service Design Berlin / Prototyping Public Services at Gov Jam Berlin 2015 Service Design Berlin
This slide deck ‘Prototyping Public Services’ was created by Katrin Dribbisch and presented at the GovJam 2015 in Berlin. It covers examples of design thinking and service design in the public sector and the use of prototyping in particular.
Companies need to learn how to apply Service design themselves – instead of relying only on external experts. The session at KISD Conference on 2015 followed a pragmatic approach that provides best practises on bringing knowledge and experience in-house. We discussed different learning concepts that address various stakeholders ranging from front stage staff to managers. An essential part of the conversation was to shed light on boundaries and pitfalls as this is an important aspect of learning as well. Furthermore dos and don’ts of ‘learning how to service design’ were discussed.
Manuel Großmann and Martin Jordan presented at KISD Conference on May 18 under the overarching topic of ‘Refining the Meaning of Design’
In its essence, services are intangible and we only perceive them through artefacts and interactions. So, how can we “see” them before they exist? “Being visual” is one of the first rules for any brainstorming session. It is a common strategy to communicate ideas, data, service and business concepts.
The second Service Design Drinks of 2015 was about the basics of visual literacy and how we can apply them to support the design of services. Our new team member Mauro Rego gave an introduction and demonstrated tools and examples of visualisation in service design.
It took place at the great Service Innovation Labs’ office in Berlin-Kreuzberg.
Service Design Drinks started off into their 5th year. This edition discussed one of the most important services – education.
Our own Manuel – who recently co-organised a summit on the future of education – shed light on educational services in Germany with focus on digital tools. He presented a study, discuss today’s challenges and potential approaches to them.
To fit the topic the event took place at the ‘Evangelische Schule Berlin Zentrum’, known for its application of design thinking in the classroom.
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
This presentations shows how User Research is applied in real project work. Examples of different User Research methods are given.
The slides were presented at the Design Thinking Meetup in Warsaw in June 2014.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Bringing ideas to life – the dimensions of prototyping
1. SDN GERMANY CONFERENCE 2012 / JUNE 22, 2012
Bringing
ideas to life
the dimensions
of prototyping
Katrin Dribbisch
Manuel Großmann
Martin Jordan
Olga Scupin
2. Who are we?
Manuel Katrin Martin Olga
Designer, Research User Experience, Business &
Fjord Associate, Nokia Media Studies
WZB
11. Scenario
• can illustrate the experience, the entry points
to a service and parts of the service lifecycle
• allows empathy and offers a quick
understanding of the envisioned situation
• multiple versions of a scenario can show
different features and directions
user journey through the entire service
13. Low-fi prototype
• a rough prototype feels more inviting
to actively contribute and tweak it
• allows in situ adjustment
and consecutive feedback
screen interaction & printed matter
17. Roleplay
• acting out the entire experience including
personas and thereby creating an understanding
of what a service feels like
• very valuable tool at the beginning of
the design process
experience of individual & chain of touchpoints
20. Create a common understanding
amongst co-designers
• create a common understanding of how
a service works early in the design process
• materialise thoughts: doing not talking
• synchronise a team
22. Communicate an idea
to clients and co-designers
• communicate at an early development stage
• answer questions about a product or service
• encourage active participation of
all stakeholders involved
24. Test ideas with users
• involve real users early in the design process
• ‘fail early, fail often, fail cheap’
• identify pain points & latent needs
• check feasibility in time
26. Co-design with clients,
users and fellow designers
• involve clients and users in co-creating
and co-designing solutions
• motivate fellow designers, clients and
users to offer feedback
• choose prototyping methods
which encourage participation
30. Ways of prototyping
Concept model
Scenario
Low-fi prototype
Physical prototype
Roleplay
. …
31. Dimensions of prototyping
Create a common
understanding
Communicate an idea
+
Test ideas
Social
dimension
Co-design
Icons: Ugur Akdemir, Chris Lee, P.J. Onori, Ulrich Pohl / The Noun Project