A Learning Lunch Lecture overviewing the Design Thinking process and how it aligns with Agile Development. A short review of the design process and how UX and Agile work great together.

1. Design Thinking / Agile UX
Workshop Resources
Leaning Lunch Talk
Oct 19, 2016

2. 2
Agenda
Today’s Agenda: 12:15 AM
12:20 AM
12:30 PM
12:35 PM
12:40 PM
12:45 PM
12:50 PM
Brief Design History
Design Thinking Collective
Knowledge & Experience
Workshop Exercises: 100YRS-IP
Agile methodology
100 YRS POV : Why it matters
Books & Q & A

3. 3
“Design is thinking made visual”
- Saul Bass

4. 3
“Design is thinking made visual”
- Saul Bass

5. 4
Title Page
Short History
How we got here

6. A BRIEF DESIGN HISTORY LESSON
5
1890’s 1920’s & 30’s 1940 - 1960’s 1980’s 2000’s 2020’s…
Arts & Cra4s
Movement
Applied Arts &
Design
Commercial Arts
& Design
Computer Arts
& Design
Media Arts
& Design
VR Arts &
Design

7. A BRIEF DESIGN HISTORY LESSON
5
1890’s 1920’s & 30’s 1940 - 1960’s 1980’s 2000’s 2020’s…
Arts & Cra4s
Movement
Applied Arts &
Design
Commercial Arts
& Design
Computer Arts
& Design
Media Arts
& Design
VR Arts &
Design
DESIGN THINKING SOLVED HUMAN NEEDS

8. Anyone know who this is?
A HISTORY LESSON
6

9. Ran the Cooper Hewitt
Anyone know who this is?
A HISTORY LESSON
6

10. Ran the Cooper Hewitt
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6

11. Ran the Cooper Hewitt
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO

12. Ran the Cooper Hewitt
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO

13. Ran the Cooper Hewitt
Bill Moggridge
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO

14. Ran the Cooper Hewitt
Bill Moggridge
William Grant "Bill" Moggridge, RDI (25 June 1943 – 8 September 2012) was a British
designer, author and educator who cofounded the design company IDEO[3] and was
director of the Cooper-Hewitt, National Design Museum in New York.[4] He was a
pioneer in adopting a human-centred approach in design, and championed interaction
design as a mainstream design discipline (he is given credit for coining the term). Among
his achievements, he designed the first laptop computer, the GRiD Compass,[5] was
honoured for Lifetime Achievement from the National Design Awards,[6] and given the
Prince Philip Designers Prize.
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO

15. Ran the Cooper Hewitt
Bill Moggridge
William Grant "Bill" Moggridge, RDI (25 June 1943 – 8 September 2012) was a British
designer, author and educator who cofounded the design company IDEO[3] and was
director of the Cooper-Hewitt, National Design Museum in New York.[4] He was a
pioneer in adopting a human-centred approach in design, and championed interaction
design as a mainstream design discipline (he is given credit for coining the term). Among
his achievements, he designed the first laptop computer, the GRiD Compass,[5] was
honoured for Lifetime Achievement from the National Design Awards,[6] and given the
Prince Philip Designers Prize.
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
"If there is a simple,
easy principle that
binds everything I have
done together, it is my
interest in people and
their relationship to
things."
Co-Founder of IDEO

16. 7
Evangelized Design Thinking to Corporate America

17. 7
Evangelized Design Thinking to Corporate America
Tim Brown

18. 7
Evangelized Design Thinking to Corporate America
Tim Brown David Kelley

19. 7
Evangelized Design Thinking to Corporate America
Bill
Moggridge
Tim Brown David Kelley

20. 7
Evangelized Design Thinking to Corporate America
Bill
Moggridge
Tim Brown Mike NuttallDavid Kelley

21. 7
Evangelized Design Thinking to Corporate America
Bill
Moggridge
Tim Brown Mike NuttallDavid Kelley

22. 7
Evangelized Design Thinking to Corporate America
Bill
Moggridge
Tim Brown Mike NuttallDavid Kelley
Rodger
Martin

23. 7
Evangelized Design Thinking to Corporate America
Bill
Moggridge
Tim Brown Mike NuttallDavid Kelley
Rodger
Martin

24. IDEO FOUNDERS = STANFORD D-SCHOOL
8
The shifting role of design in business from noun to verb, where
design can be used as a differentiator to respond to changing
trends and consumer behaviors, while gaining competitive
advantage that ultimately impacts bottom-line and drives
business growth.
Businesses are beginning to realize the necessity of design as a
value creation capability to complement its existing value
management capability.
DesignBusiness DesignBusiness
Design as Design as

25. 9
Title Page
Design Thinking
A quick overview

26. 10
Design Thinking

27. 11
Design Thinking in Action
Question
04030201 05
Empathize Create
Research
Discover
Inspire
Define
Segments
Empathize
Beliefs
Behaviors
Define
Differentiate
Focus
Relate
Identify
Voice
Sketch
Iterate
Synthesize
Insight
Innovate
Pathfinding
Draft a shared understanding
of the project goals and step
back from the brief to gain
clarity and get to the heart of
the matter.
Understand your audience
and what they need and
want. Empathize with their
needs, wants and
aspirations.
Align and define the problem
at hand along with framing
the issues for our users.
Identify and flush out the
essence and purpose of the
brand and brand voice.
Formulate a direction and a
point of view around what to
focus on and clearly define
next steps.
IdeateStrategize
Our Time in Denver

28. ARCHITECTURE - DESIGN / BUILD
12
Design Thinking has learned from other industries and applied
itself to primary software

29. ARCHITECTURE - DESIGN / BUILD
13

30. THE DOUBLE DIAMOND PROCESS
14

31. THE “I” WORD
15
Design Thinking has a human centered goal that leads to Innovation

32. 16
Title Page
Agile + UX
A quick overview

33. 17
Conceptual Projects

34. 18
Conceptual Projects
Less Iterative
More Iterative

35. 19
Team Agile Framework

36. AGILE METHOD AS HOUSEKEEPING
20

37. 21
Agile Methodology
Agile
Aspects

38. 22
Title Page
Design Thinking / Agile
Workshops
A quick overview

39. 23
How We Arrived at
Our Workshop Outcomes
COLLABORATE
WORKED TOGETHER IN GROUPS TO TO ARRIVE
AT EMERGING SOLUTIONS AND INSIGHTS
PRESENT
EACH GROUP PRESENTED THE RATIONALE
AROUND THE IDEAS THEY CREATED
VOTE
ENTIRE WORKSHOP HAD A CHANCE TO VOTE
ON THE BEST IDEAS
Design Thinking Workshops

40. DESIGN THINKING WORKSHOP EXERCISES
24

41. FAMILIAR EXERCISES
25

42. FAMILIAR EXERCISES
26

43. UX / DESIGN THINKING EXERCISES
27

44. A HUNDRED YEAR LOCATION
28

45. 18 + WORKSHOP EXERCISES
29

46. 30
Title Page
Design Thinking
+ Agile
A quick overview

47. DESIGN THINKING + AGILE
31
Design Product
DESIGN THINKING AGILE DEVELOPMENT

48. DESIGN THINKING + AGILE
31
Design Product
DESIGN THINKING AGILE DEVELOPMENT

49. DESIGN THINKING + AGILE
31
Design Product
DESIGN THINKING AGILE DEVELOPMENT

50. DESIGN THINKING + AGILE
31
Design Product
DESIGN THINKING AGILE DEVELOPMENT
UX

51. HERMENEUTICS THEORY
32
{
{
Website
Apps
Communications
Define

52. 33
Title Page
Why it matters
How we address it

53. 34
Design Thinking

54. 35
Framing Question
“We can’t solve problems by using the same kind
of thinking we used when we created them ”
- Albert Einstein

55. 36
Four Column Points
Building scenarios and
prototyping the implications of
how these systems change
society, purchasing decisions
and technical trust.
Where old systems die or get
automated, new opportunities
and new services exist.
Humans build the products
and services & new ideas
should address human
needs.
If everything can
communicate to everything
then we must make that
information and experience
compelling and magical.
Future is undefined New Services & New Opportunities Human Centered
Approaches Design Thinking + Agile Development

56. SOME DESIGN THINKING READING
37

57. SOME AGILE / UX READING
38

58. 39
Title Page
Question and Answer

59. QUESTION & ANSWERS
40
<6>