The document discusses user research methodologies within the context of service design, highlighting the importance of engaging with users in various settings. It encourages informal interviews and spontaneous user testing to gain insights into user behavior. Key takeaways emphasize the accessibility of user research and the necessity to start engaging with users immediately.

1. User Research
Examples
D e s i g n T h i n k i n g M e e t u p Wa r s aw | 2 3 J u n e 2 0 1 4
Katrin Dribbisch &
Manuel Großmann,
Service Design Berlin

2. Martin
User Experience,
Nokia
Katrin
PhD Candidate,
University of
Potsdam
Who are we?
Olga
Business
Consultant,
FuxBlau
Manuel
Service
Designer,
FuxBlau

3. Research should never stop
S o u rc e : T h e P ro c e s s o f D e s i g n S q u i g g l e by D a m i e n N ew m a n
Exploratory Generative Evaluative

4. Examples of WHY?

5. Photo: Linda Hanses
Be surprised by what’s out there

6. Examples of HOW?

7. Talk to people on the street
Photo: Service Design Berlin

8. Do informal interviews
Photo: FuxBlau

9. Choose an optimal research setting
Photo: FuxBlau

10. Remote user research
Photo: FuxBlau

11. Observe actual user behaviour
Photo: FuxBlau

12. Make your ideas tangible
Photo: FuxBlau

13. Spontaneous user testing
Photo: FuxBlau

14. Learnings
#2 You can do user research anytime and anywhere.
#1 Don’t be afraid to talk to your users.
#3 Let’s start now.

15. !
Service Experience Camp
www.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin
Photos: Service Design Berlin