This document discusses branding, packaging, and their management. It defines branding as creating a unique name and image for a product to differentiate it from competitors. Key elements of branding include brand name, trade name, brand mark, and trade characters. Common branding strategies are brand extension, licensing, mixed branding, and co-branding. Packaging serves purposes like product protection, attractiveness, identification and convenience. It functions to identify and promote products at the point of purchase. There are different types of packaging. Both branding and packaging provide advantages to manufacturers, middlemen and consumers.