This document defines brands and branding. It states that a brand is a name, symbol or design that identifies a product and differentiates it from competitors. Branding is the process of creating a unique name and image for a product in customers' minds. The key elements of branding include brand identity, image, position, and equity. Packaging also plays an important role by enclosing products for distribution, storage, sale and use. It identifies products, protects them, and promotes them to customers.
Brand management is a interesting and important subject to Marketing people, You willing to search everything about brand management...( Wife is a brand, if a husband can manage his wife that is a brand management because under the control...)
Brand management is a interesting and important subject to Marketing people, You willing to search everything about brand management...( Wife is a brand, if a husband can manage his wife that is a brand management because under the control...)
This presentation is for Marketing management BBA. Based on Branding Decision, Packaging and labelling, I hope it'll be helpful for management students.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
This presentation is for Marketing management BBA. Based on Branding Decision, Packaging and labelling, I hope it'll be helpful for management students.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2. INTRODUCTION
Brand is defined as a name, term, sign, symbol or
design that identifies a products of the firm.
The value of a brand comes from its ability to gain
an exclusive , positive & prominent meaning in the
minds of large no. of customers.
Are valuable asset of an organisation & can create
wealth for company depending upon how much
value they add to the company’s life.
Basic branding strategy proposes the process of
branding to start by naming a product & ultimately
developing a brand communication strategy around
it.
3. DEFINITION
Acc. To American Marketing Association, “ A
brand is a name, term, symbol, design or
combination of these, intended to identify the
goods & services of the seller or group of sellers &
to differentiate them from those of competitors.”
Acc. To Ashley Friedlein ,” Brand is the sum total of
how someone perceives a particular organization &
branding is about shaping that perception.”
4. In easy words, A brand is a product , service or
concept that is publicly distinguished from other
products, services or concepts so that it can be easily
communicated & usually marketed.
Simply, A brand is some total of particular
satisfaction that it delivers to the consumers who
buys that specific brand.
Eg:- Levis garments, Addidas, Nike, Woodland, Peter
Englands etc.
5. BRANDING
Acc. To Convince & Convert, “ Branding is the art
of aligning what you want people to think about
your company .”
In simple words, The process involved in creating a
unique name & image for a product in the
consumer's mind is branding.
It’s an on-going process of looking at your
company’s past & present …..& then creating a
cohesive personality for the company & its
products going forward.
7. ELEMNTS OF BRANDING
Brand Identity-Helps in creating brand equity. It is
configuration of words, ideas & associations that form
a consumer’s aggregate of a brand.
Brand Image- What a customer perceives about a
brand is its brand image. It is combination of brand
association & brand personality.
Brand Position- Brand position is that part of
brand identity & value proposition that is to b actively
communicated to the target audience which depicts
advantages of brand over competitors.
8. Brand Equity-
A clear brand identity when reinforced over a period of
time in the customer’s mind to develop a high level of
customer franchise, leads to creation of brand equity.
In fact, it the incremental value that the customer is
ready to pay for a place of a commodity.
It is the added value that the consumer assigns to
products & services. It is based over what the consumer
thinks, feels & acts with respect to the brand & is often
reflected in company’s sales, performance, market share
profitability.
9.
10. Packaging is the technology of enclosing or protecting
products for distribution, storage, sale & use.
Refers to the designing & producing the container or
wrapper of a product.
Plays a very important role of many products in the
marketing success or failure.
11. LEVELS OF PACKAGING
1. Primary Package- It refers to d products immediate
container. In some cases, the primary package is kept till
the consumer is ready to use the product whereas in other
cases, it is kept throughout the entire life of the product.
2. Secondary Package- It refers to additional layers of
protection that are kept till the product is ready for use.
When consumers start using the product, they will dispose
off the box but retain the primary product.
3. Transportation package- It refers to further packaging
components necessary for storage, identification or
transportation.
12. IMPORTANCE
1. Rising Standards of Health &
Sanitation
2. Self Service Outlets
3. Innovational Opportunity
4. Product Differentiation
5. Longer Storage