Branding management Fashionothon - A name, term, sign, symbol, or design (or some combination of these) used to identify the products of one firm and to differentiate them from competitive offerings.

1. BRANDING MANAGEMENT
Presentation By Fashionothon

2. BRANDING MANAGEMENT

3. BRAND
 A name, term, sign, symbol, or design (or
some combination of these) used to identify
the products of one firm and to differentiate
them from competitive offerings.

4. BRAND

5. BRAND NAME
 Words, letters, or symbols that make up a
name used to identify and distinguish the
firm’s offerings from those of its competitors.

6. WORLD FAMOUS BRANDS NAME

7. WORLD MOST FAMOUS BRANDS NAME
 #nike #sony #dealsothon #adidas #durex #hy
undai #samsung#volkswagen #ledo #kodak
#toyota #reebok #nintendo #Lufthansa #nive
a in country with city
#USA #china #chain #japan #India #delhi #g
oa #mumbai #chennai
#kolkata #patna #lucknow #allahabad #kanp
ur
#fashionothon http://fashionothon.com/

8. A GOOD BRAND NAME
1. Easy to pronounce
2. Recognize
3. Remember
4. Legally protectable
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9. BRAND IDENTITY
 A unique set of brand associations that
the brand strategist aspires to create or
maintain .These associations represents
what the brands stands for and imply a
promise to customers from the
organization members. Its also used as
brand image interchangeably
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10. BRAND IDENTITY

11. TRADEMARK
 A brand that has been given legal protection
and has been granted solely to its owner.

12. FAMILY BRAND
 Brand name used for several related
products.
Individual Brand
 Brand that is known by its own brand
name rather than by the name of the
company producing it or an umbrella
covering similar items.

13. BRAND EXTENSION
 The decision to use a popular brand name
for a new product entry in an unrelated
product category.

14. BRAND STRATEGY
The decision to use a popular brand
name for a new product entry in an
unrelated product category.
a) Family
b) Individual

15. NATIONAL BRAND
(MANUFACTURER’S BRAND)
 A brand promoted and distributed by a
manufacturer.
Private
 A brand promoted and distributed by a wholesaler
or retailer.
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16. BRANDING STRATEGIES
 Product Branding Strategy Focusing on product concept
e.g. HLL P&G,ITC
 Line Branding strategy,focussing on complimentary
benefits or features e.g. Lakme
 Range Branding Strategy, Expanding your expertise like
Dabur , Himalaya
 Umbrella Branding strategy. All products are positioned
under one single brand. E.g tat Birla etc.
 Double branding strategy; Combination of umbrella
branding and product branding e.g Tata Indica,Bajaj
Pulsar,etc.
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17. BRAND IMAGE
 Hard associations;-Hard associations
include consumers perceptions of tangible or
functional attributes of a brand
 e.g. for automobile company it can be its
speed power fuel economy etc.

18. SOFT ASSOCIATIONS
Associations of this type is emotional in
nature. such associations can be Positive or
negative
Positive-E.g;- Bajaj auto has associated its
pulsar with maleness toughness
youthfulness and excitement
Negative e.g;-consumers associate Indian
Airlines with dullness old age ,indifference
and inffciency.

19. SOFT ASSOCIATION
 Positive and negative associations could also be
by the nature of
 Image of the provider; Refers to the image of
the manufacturer ; as Apple looks for Innovation
and excitement whereas Tata with Old features
 Image of the user;-Raymond's complete Man
SX$ Men are Back, Ponds Confident Young
working Lady

20. PACKAGING
 Packaging includes all activities that focus on the development of a
container and graphic design for a product.
 A package have three levels ;the primary package –the container of
the product as a bottle or Jar or tube
 Secondary package –is the box of cardboard or some other
material containing the primary package .
 Shipping package-that contains more units of secondary pavkage.
 Moreover the Combinations or Features of a product all together
offering Benefits is a lso its packaging for a consumer.
 Packaging differs for a product from company to company.

21. LABELING
 A label may be a part of a package or it may
be a tag attached to a product
 Many product labels contain Universal
product Code..They are the thin and Thick lines that identifies a
product and provides pricing inventory information.

22. BRANDING MANAGEMENT