SlideShare a Scribd company logo

Power of Branding - Dr. Robert Ristino, Clark University

•
•
Providers' Council (Massachusetts Council of Human Service Providers, Inc.)
Providers' Council (Massachusetts Council of Human Service Providers, Inc.)

Slides for Dr. Robert Ristino's keynote presentation to the Providers' Council's seminar on the Power of Branding on April 7, 2010 at the Crowne Plaza Hotel in Natick, Massachusetts. Dr. Ristino is an adjunct professor at Clark University. Ristino has a 30-year career in organizational communications and has served in public relations management positions at General Electric and UMass Memorial Healthy System.

Self Improvement
1 of 26
Branding The process of giving an identity to a person, place or thing….
…so that you stand out from the crowd!
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definitions ,[object Object]
More Definitions ,[object Object],[object Object]
and some more Definitions ,[object Object],[object Object]
Test Time
Who or What is Brangelina ?
Who or What is Gi ?
Who or What is Eminem?
Who or What is Eminem?
The Benefits of Branding ,[object Object],[object Object],[object Object]
Branding Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Branding Decision ,[object Object],[object Object],[object Object],[object Object]
Brand-Sponsor Decision ,[object Object],[object Object],[object Object]
Brand-Quality Decision ,[object Object],[object Object],[object Object],[object Object]
Family-Brand Decision ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand-Extension Decision ,[object Object]
Multibrand Decision ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand-Repositioning Decision ,[object Object],[object Object],[object Object],[object Object],[object Object]
Establishing the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating the brand on the Cheap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Protecting the Brand ,[object Object],[object Object],[object Object],[object Object]
What We’ve Learned ,[object Object],[object Object],[object Object],[object Object]
Applause, Please!

Recommended

Strategic Brand Management 1
Strategic Brand Management 1Strategic Brand Management 1
Strategic Brand Management 1rishistd
 
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
Mansi Tyagi
 
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingBrand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Rai University Ahmedabad
 
Consumer perception by 404,405
Consumer perception by 404,405Consumer perception by 404,405
Consumer perception by 404,405
Prateek Aggarwal
 
Branding strategy
Branding strategyBranding strategy
Branding strategy
Narendra Okte
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
gabbsy
 
Brand Basics
Brand BasicsBrand Basics
Brand Basics
Best Buy
 
Designing and implementing branding strategies by Leroy J. Ebert chapter 11
Designing and implementing branding strategies by Leroy J. Ebert chapter 11Designing and implementing branding strategies by Leroy J. Ebert chapter 11
Designing and implementing branding strategies by Leroy J. Ebert chapter 11
LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
 

Recommended

Strategic Brand Management 1
Strategic Brand Management 1Strategic Brand Management 1
Strategic Brand Management 1rishistd
 
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
Mansi Tyagi
 
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingBrand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Rai University Ahmedabad
 
Consumer perception by 404,405
Consumer perception by 404,405Consumer perception by 404,405
Consumer perception by 404,405
Prateek Aggarwal
 
Branding strategy
Branding strategyBranding strategy
Branding strategy
Narendra Okte
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
gabbsy
 
Brand Basics
Brand BasicsBrand Basics
Brand Basics
Best Buy
 
Designing and implementing branding strategies by Leroy J. Ebert chapter 11
Designing and implementing branding strategies by Leroy J. Ebert chapter 11Designing and implementing branding strategies by Leroy J. Ebert chapter 11
Designing and implementing branding strategies by Leroy J. Ebert chapter 11
LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
 
Branding ppt
Branding pptBranding ppt
Branding ppt
VISHAL KUMAR
 
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONSINTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
Ashish Hande
 
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...
Suh-hee Choi
 
Brand positioning
Brand positioning Brand positioning
Brand positioning
Er Gupta
 
Strategic Brand Management (2013)
Strategic Brand Management (2013)Strategic Brand Management (2013)
Strategic Brand Management (2013)
Hatta Harris Rahman
 
Types of brands
Types of brandsTypes of brands
Types of brands
Karthi Gayen
 
International Marketing Communication
International Marketing CommunicationInternational Marketing Communication
International Marketing Communication
Dilhani Weerasinghe
 
Brand management ppt (1)
Brand management ppt (1)Brand management ppt (1)
Brand management ppt (1)
SharanuHulgeri
 
Brand Management Unit 3
Brand Management Unit 3Brand Management Unit 3
Brand Management Unit 3
JisjissyChandran
 
Chap 4,choosing brand elements to build brand equity
Chap 4,choosing brand elements to build brand equityChap 4,choosing brand elements to build brand equity
Chap 4,choosing brand elements to build brand equity
Rajesh Kumar
 
Communication and its influence on consumer behavior...final ppt
Communication and its influence on consumer behavior...final pptCommunication and its influence on consumer behavior...final ppt
Communication and its influence on consumer behavior...final ppt
Dinesh Bargotra
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand EquityYIGIT ACIKAY
 
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerStrategic brand management by kevin lane keller
Strategic brand management by kevin lane keller
Mirza Md. Ileush
 
brands management
brands managementbrands management
brands management
Gurkirat Dhaliwal
 
Brands & Brand Management
Brands & Brand ManagementBrands & Brand Management
Brands & Brand ManagementYIGIT ACIKAY
 
Brand revitalisation brand management
Brand revitalisation brand managementBrand revitalisation brand management
Brand revitalisation brand managementvipinp25
 
Kapferer Brand identity Prism
Kapferer Brand identity PrismKapferer Brand identity Prism
Kapferer Brand identity PrismZeynep Çıkın
 
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIESDESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
Avinash Singh
 
Motivation and Compensation of Sales People
Motivation and Compensation of Sales PeopleMotivation and Compensation of Sales People
Motivation and Compensation of Sales People
Kaushik Maitra
 
(MBASkills.IN) Brand Equity Models
(MBASkills.IN) Brand Equity Models(MBASkills.IN) Brand Equity Models
(MBASkills.IN) Brand Equity Models
Sameer Mathur
 
Transformational Power of Branding
Transformational Power of BrandingTransformational Power of Branding
Transformational Power of Branding
R. Jay Olson
 
Brand together: How companies use online co-creation to guide the branding pr...
Brand together: How companies use online co-creation to guide the branding pr...Brand together: How companies use online co-creation to guide the branding pr...
Brand together: How companies use online co-creation to guide the branding pr...
Felix Koch
 

More Related Content

What's hot

Branding ppt
Branding pptBranding ppt
Branding ppt
VISHAL KUMAR
 
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONSINTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
Ashish Hande
 
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...
Suh-hee Choi
 
Brand positioning
Brand positioning Brand positioning
Brand positioning
Er Gupta
 
Strategic Brand Management (2013)
Strategic Brand Management (2013)Strategic Brand Management (2013)
Strategic Brand Management (2013)
Hatta Harris Rahman
 
Types of brands
Types of brandsTypes of brands
Types of brands
Karthi Gayen
 
International Marketing Communication
International Marketing CommunicationInternational Marketing Communication
International Marketing Communication
Dilhani Weerasinghe
 
Brand management ppt (1)
Brand management ppt (1)Brand management ppt (1)
Brand management ppt (1)
SharanuHulgeri
 
Brand Management Unit 3
Brand Management Unit 3Brand Management Unit 3
Brand Management Unit 3
JisjissyChandran
 
Chap 4,choosing brand elements to build brand equity
Chap 4,choosing brand elements to build brand equityChap 4,choosing brand elements to build brand equity
Chap 4,choosing brand elements to build brand equity
Rajesh Kumar
 
Communication and its influence on consumer behavior...final ppt
Communication and its influence on consumer behavior...final pptCommunication and its influence on consumer behavior...final ppt
Communication and its influence on consumer behavior...final ppt
Dinesh Bargotra
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand EquityYIGIT ACIKAY
 
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerStrategic brand management by kevin lane keller
Strategic brand management by kevin lane keller
Mirza Md. Ileush
 
brands management
brands managementbrands management
brands management
Gurkirat Dhaliwal
 
Brands & Brand Management
Brands & Brand ManagementBrands & Brand Management
Brands & Brand ManagementYIGIT ACIKAY
 
Brand revitalisation brand management
Brand revitalisation brand managementBrand revitalisation brand management
Brand revitalisation brand managementvipinp25
 
Kapferer Brand identity Prism
Kapferer Brand identity PrismKapferer Brand identity Prism
Kapferer Brand identity PrismZeynep Çıkın
 
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIESDESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
Avinash Singh
 
Motivation and Compensation of Sales People
Motivation and Compensation of Sales PeopleMotivation and Compensation of Sales People
Motivation and Compensation of Sales People
Kaushik Maitra
 
(MBASkills.IN) Brand Equity Models
(MBASkills.IN) Brand Equity Models(MBASkills.IN) Brand Equity Models
(MBASkills.IN) Brand Equity Models
Sameer Mathur
 

What's hot (20)

Branding ppt
Branding pptBranding ppt
Branding ppt
 
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONSINTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
 
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3...
 
Brand positioning
Brand positioning Brand positioning
Brand positioning
 
Strategic Brand Management (2013)
Strategic Brand Management (2013)Strategic Brand Management (2013)
Strategic Brand Management (2013)
 
Types of brands
Types of brandsTypes of brands
Types of brands
 
International Marketing Communication
International Marketing CommunicationInternational Marketing Communication
International Marketing Communication
 
Brand management ppt (1)
Brand management ppt (1)Brand management ppt (1)
Brand management ppt (1)
 
Brand Management Unit 3
Brand Management Unit 3Brand Management Unit 3
Brand Management Unit 3
 
Chap 4,choosing brand elements to build brand equity
Chap 4,choosing brand elements to build brand equityChap 4,choosing brand elements to build brand equity
Chap 4,choosing brand elements to build brand equity
 
Communication and its influence on consumer behavior...final ppt
Communication and its influence on consumer behavior...final pptCommunication and its influence on consumer behavior...final ppt
Communication and its influence on consumer behavior...final ppt
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand Equity
 
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerStrategic brand management by kevin lane keller
Strategic brand management by kevin lane keller
 
brands management
brands managementbrands management
brands management
 
Brands & Brand Management
Brands & Brand ManagementBrands & Brand Management
Brands & Brand Management
 
Brand revitalisation brand management
Brand revitalisation brand managementBrand revitalisation brand management
Brand revitalisation brand management
 
Kapferer Brand identity Prism
Kapferer Brand identity PrismKapferer Brand identity Prism
Kapferer Brand identity Prism
 
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIESDESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
 
Motivation and Compensation of Sales People
Motivation and Compensation of Sales PeopleMotivation and Compensation of Sales People
Motivation and Compensation of Sales People
 
(MBASkills.IN) Brand Equity Models
(MBASkills.IN) Brand Equity Models(MBASkills.IN) Brand Equity Models
(MBASkills.IN) Brand Equity Models
 

Viewers also liked

Transformational Power of Branding
Transformational Power of BrandingTransformational Power of Branding
Transformational Power of Branding
R. Jay Olson
 
Brand together: How companies use online co-creation to guide the branding pr...
Brand together: How companies use online co-creation to guide the branding pr...Brand together: How companies use online co-creation to guide the branding pr...
Brand together: How companies use online co-creation to guide the branding pr...
Felix Koch
 
The Power of Branding - Seminar by Mohan Kumar G
The Power of Branding - Seminar by Mohan Kumar GThe Power of Branding - Seminar by Mohan Kumar G
The Power of Branding - Seminar by Mohan Kumar G
Mohan Kumar G
 
6 steps to creative personal branding
6 steps to creative personal branding6 steps to creative personal branding
6 steps to creative personal brandingCAREEREALISM
 
Why Branding is Important
Why Branding is ImportantWhy Branding is Important
Why Branding is Important
University Technology Malaysia
 
The Art of Branding by Guy Kawasaki
The Art of Branding by Guy KawasakiThe Art of Branding by Guy Kawasaki
The Art of Branding by Guy Kawasaki
Guy Kawasaki
 
Personal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate YourselfPersonal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate Yourself
Mohamed Yasser
 
Brand You : Personal Branding
Brand You : Personal BrandingBrand You : Personal Branding
Brand You : Personal Branding
Studio Science
 
Brand Management Process : Building Big Brands
Brand Management Process : Building Big BrandsBrand Management Process : Building Big Brands
Brand Management Process : Building Big Brands
Master Sun-Consulting Brand of Adiva L Pvt. Ltd.
 

Viewers also liked (10)

Transformational Power of Branding
Transformational Power of BrandingTransformational Power of Branding
Transformational Power of Branding
 
Brand together: How companies use online co-creation to guide the branding pr...
Brand together: How companies use online co-creation to guide the branding pr...Brand together: How companies use online co-creation to guide the branding pr...
Brand together: How companies use online co-creation to guide the branding pr...
 
The Power of Branding - Seminar by Mohan Kumar G
The Power of Branding - Seminar by Mohan Kumar GThe Power of Branding - Seminar by Mohan Kumar G
The Power of Branding - Seminar by Mohan Kumar G
 
6 steps to creative personal branding
6 steps to creative personal branding6 steps to creative personal branding
6 steps to creative personal branding
 
Why Branding is Important
Why Branding is ImportantWhy Branding is Important
Why Branding is Important
 
The Art of Branding by Guy Kawasaki
The Art of Branding by Guy KawasakiThe Art of Branding by Guy Kawasaki
The Art of Branding by Guy Kawasaki
 
Personal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate YourselfPersonal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate Yourself
 
Brand You : Personal Branding
Brand You : Personal BrandingBrand You : Personal Branding
Brand You : Personal Branding
 
Brand Management Process : Building Big Brands
Brand Management Process : Building Big BrandsBrand Management Process : Building Big Brands
Brand Management Process : Building Big Brands
 
Branding ppt
Branding pptBranding ppt
Branding ppt
 

Similar to Power of Branding - Dr. Robert Ristino, Clark University

Brand Mgt.pdf
Brand Mgt.pdfBrand Mgt.pdf
Brand Mgt.pdf
SunilPatel387007
 
Branding and Brand Positioning / Marketing Management By Kotler Keller
Branding and Brand Positioning / Marketing Management By Kotler KellerBranding and Brand Positioning / Marketing Management By Kotler Keller
Branding and Brand Positioning / Marketing Management By Kotler Keller
Choudhry Asad
 
Brand Management
Brand ManagementBrand Management
Brand Management
JisjissyChandran
 
Najih suraya creating brand equity
Najih suraya creating brand equityNajih suraya creating brand equity
Najih suraya creating brand equity
Najih Suraya
 
Managing brands for competitive advantages
Managing brands for competitive advantagesManaging brands for competitive advantages
Managing brands for competitive advantages
Gc university faisalabad
 
Reports on product branding
Reports on product brandingReports on product branding
Reports on product branding
MishraAnnu
 
brand management-by ravish roshan,delhi
brand management-by ravish roshan,delhibrand management-by ravish roshan,delhi
brand management-by ravish roshan,delhi
Ravish Roshan
 
Product and Brand Management unit - 1
Product and Brand Management unit - 1Product and Brand Management unit - 1
Product and Brand Management unit - 1
Balasri Kamarapu
 
Branding
BrandingBranding
Branding
Steve Raybould
 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand Strategy
Sumit Pradhan
 
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Gobind Raj Aulakh
 
Building and Managing Brands
Building and Managing BrandsBuilding and Managing Brands
Building and Managing Brandsgyaanmasti
 
MARKETING-CH6
MARKETING-CH6MARKETING-CH6
MARKETING-CH6
kkjjkevin03
 
Mmi marketing 3
Mmi marketing 3Mmi marketing 3
Mmi marketing 3gatecomro
 
Product, services, and branding strategies
Product, services, and branding strategiesProduct, services, and branding strategies
Product, services, and branding strategiesSajid Bari
 

Similar to Power of Branding - Dr. Robert Ristino, Clark University (20)

Brand Mgt.pdf
Brand Mgt.pdfBrand Mgt.pdf
Brand Mgt.pdf
 
Chapter7 branding con't
Chapter7 branding con'tChapter7 branding con't
Chapter7 branding con't
 
Branding and Brand Positioning / Marketing Management By Kotler Keller
Branding and Brand Positioning / Marketing Management By Kotler KellerBranding and Brand Positioning / Marketing Management By Kotler Keller
Branding and Brand Positioning / Marketing Management By Kotler Keller
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
Najih suraya creating brand equity
Najih suraya creating brand equityNajih suraya creating brand equity
Najih suraya creating brand equity
 
Ch 14
Ch 14Ch 14
Ch 14
 
Managing brands for competitive advantages
Managing brands for competitive advantagesManaging brands for competitive advantages
Managing brands for competitive advantages
 
Reports on product branding
Reports on product brandingReports on product branding
Reports on product branding
 
brand management-by ravish roshan,delhi
brand management-by ravish roshan,delhibrand management-by ravish roshan,delhi
brand management-by ravish roshan,delhi
 
Branding and packaging
Branding and packagingBranding and packaging
Branding and packaging
 
Product and Brand Management unit - 1
Product and Brand Management unit - 1Product and Brand Management unit - 1
Product and Brand Management unit - 1
 
Branding
BrandingBranding
Branding
 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand Strategy
 
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
 
Building and Managing Brands
Building and Managing BrandsBuilding and Managing Brands
Building and Managing Brands
 
Branding and packaging
Branding and packagingBranding and packaging
Branding and packaging
 
Pbm E L
Pbm E LPbm E L
Pbm E L
 
MARKETING-CH6
MARKETING-CH6MARKETING-CH6
MARKETING-CH6
 
Mmi marketing 3
Mmi marketing 3Mmi marketing 3
Mmi marketing 3
 
Product, services, and branding strategies
Product, services, and branding strategiesProduct, services, and branding strategies
Product, services, and branding strategies
 

More from Providers' Council (Massachusetts Council of Human Service Providers, Inc.)

Power Of Branding - Donna Gittens, causemedia - Beyond The Logo
Power Of Branding - Donna Gittens, causemedia - Beyond The LogoPower Of Branding - Donna Gittens, causemedia - Beyond The Logo
Power Of Branding - Donna Gittens, causemedia - Beyond The Logo
Providers' Council (Massachusetts Council of Human Service Providers, Inc.)
 
Power Of Branding - Zamawa Arenas, ARGUS
Power Of Branding - Zamawa Arenas, ARGUSPower Of Branding - Zamawa Arenas, ARGUS
Power Of Branding - Zamawa Arenas, ARGUS
Providers' Council (Massachusetts Council of Human Service Providers, Inc.)
 

More from Providers' Council (Massachusetts Council of Human Service Providers, Inc.) (6)

The Mercantile
The MercantileThe Mercantile
The Mercantile
 
Etc powerpoint
Etc powerpointEtc powerpoint
Etc powerpoint
 
Supported employment integrated_110504
Supported employment integrated_110504Supported employment integrated_110504
Supported employment integrated_110504
 
Power Of Branding - Donna Gittens, causemedia - Beyond The Logo
Power Of Branding - Donna Gittens, causemedia - Beyond The LogoPower Of Branding - Donna Gittens, causemedia - Beyond The Logo
Power Of Branding - Donna Gittens, causemedia - Beyond The Logo
 
Power Of Branding - Zamawa Arenas, ARGUS
Power Of Branding - Zamawa Arenas, ARGUSPower Of Branding - Zamawa Arenas, ARGUS
Power Of Branding - Zamawa Arenas, ARGUS
 
Social Innovator Profile: Seven Hills Foundation
Social Innovator Profile: Seven Hills FoundationSocial Innovator Profile: Seven Hills Foundation
Social Innovator Profile: Seven Hills Foundation
 

Recently uploaded

ÔN TẬP CỤM THÀNH NGỮ TIẾNG ANH CỰC HAY.docx
ÔN TẬP CỤM THÀNH NGỮ TIẾNG ANH CỰC HAY.docxÔN TẬP CỤM THÀNH NGỮ TIẾNG ANH CỰC HAY.docx
ÔN TẬP CỤM THÀNH NGỮ TIẾNG ANH CỰC HAY.docx
ngochaavk33a
 
Program Your Destiny eBook - Destiny University.pdf
Program Your Destiny eBook - Destiny University.pdfProgram Your Destiny eBook - Destiny University.pdf
Program Your Destiny eBook - Destiny University.pdf
Michael Herlache, MBA
 
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINTSOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
ssuser8d5e2d1
 
UNIVERSAL HUMAN VALUES- Harmony in the Nature
UNIVERSAL HUMAN VALUES- Harmony in the NatureUNIVERSAL HUMAN VALUES- Harmony in the Nature
UNIVERSAL HUMAN VALUES- Harmony in the Nature
Chandrakant Divate
 
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptxEthical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
TANMAYJAIN511570
 
CHUYÊN ĐỀ READING ÔN THI HSG THPT HAY.docx
CHUYÊN ĐỀ READING ÔN THI HSG THPT HAY.docxCHUYÊN ĐỀ READING ÔN THI HSG THPT HAY.docx
CHUYÊN ĐỀ READING ÔN THI HSG THPT HAY.docx
ngochaavk33a
 
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
Collocation thường gặp trong đề thi THPT Quốc gia.pdfCollocation thường gặp trong đề thi THPT Quốc gia.pdf
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
ngochaavk33a
 

Recently uploaded (7)

ÔN TẬP CỤM THÀNH NGỮ TIẾNG ANH CỰC HAY.docx
ÔN TẬP CỤM THÀNH NGỮ TIẾNG ANH CỰC HAY.docxÔN TẬP CỤM THÀNH NGỮ TIẾNG ANH CỰC HAY.docx
ÔN TẬP CỤM THÀNH NGỮ TIẾNG ANH CỰC HAY.docx
 
Program Your Destiny eBook - Destiny University.pdf
Program Your Destiny eBook - Destiny University.pdfProgram Your Destiny eBook - Destiny University.pdf
Program Your Destiny eBook - Destiny University.pdf
 
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINTSOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
 
UNIVERSAL HUMAN VALUES- Harmony in the Nature
UNIVERSAL HUMAN VALUES- Harmony in the NatureUNIVERSAL HUMAN VALUES- Harmony in the Nature
UNIVERSAL HUMAN VALUES- Harmony in the Nature
 
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptxEthical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
 
CHUYÊN ĐỀ READING ÔN THI HSG THPT HAY.docx
CHUYÊN ĐỀ READING ÔN THI HSG THPT HAY.docxCHUYÊN ĐỀ READING ÔN THI HSG THPT HAY.docx
CHUYÊN ĐỀ READING ÔN THI HSG THPT HAY.docx
 
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
Collocation thường gặp trong đề thi THPT Quốc gia.pdfCollocation thường gặp trong đề thi THPT Quốc gia.pdf
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
 

Power of Branding - Dr. Robert Ristino, Clark University

Editor's Notes

  1. Eminem aka Slim Shady or Marshall Bruce Mathers III.
  2. Need to establish the brand’s quality level and other attributes that will support the brand’s targeted position in the marketplace.
  3. Individual Brand names : Procter and Gamble. Blanket Family Name : Heinz and General Electric. Separate Family Names : Sears, such as Kenmore for appliances, Craftsman for tools, etc.) Company Trade name with individual product names : Kellogg’s Rice Krispies and Kellogg’s Raisin Bran).
  4. Such as the Blackberry product line of cell phones: Blackberry Curve, Blackberry Pearl, etc.