This document discusses branding, including what branding is, how it works, types of branding, why it's important, and strategies for branding. Branding involves creating a name, symbol or design that identifies a company and distinguishes its products from others. It helps customers know what to expect and choose a company over its competitors. There are different types of branding like product, corporate, cultural and personal branding. Branding is important as it makes an impression on customers, allows them to identify a company, and helps companies stand out from competition to build loyal customers. Effective branding strategies include user experience design, SEO, social media, email marketing, paid advertising, commercials and outdoor advertising.

1. UTKARSH MISHRA
CONTENT:
1. What is Branding?
2. How it works?
3. Types of Branding.
4. Why branding is important.
5. Strategies.
a. What is Branding?
Branding, by definition, is a marketing
practice in which a company creates a
name, symbol or design that is easily
identifiable as belonging to the company.
This helps to identify a product and
distinguish it from other products and
services. Branding is important because
not only is it what makes a memorable
impression on consumers but it allows
your customers and clients to know what
to expect from your company. It is a way
of distinguishing yourself from the
competitors and clarifying what it is you
offer that makes you the better choice.
Your brand is built to be a true
representation of who you are as a
business, and how you wish to be
perceived.
b. How it works?
Brands identify the source or maker of a
product and allow consumers to assign
responsibility for its performance to a
particular manufacturer or distributor.
Branding do signifies the quality, create
barriers to entry, and serve as a
competitive advantage, secure price
premium.
BRANDING
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c. Types of Branding.
Product Branding
Corporate Branding
Cultural Branding
Personal Branding
Co-Branding
d. Why branding is important.
Branding is important because not only it
makes a memorable impression on
consumers but it allows your customers
and clients to know what to expect from
your company. It is a way of
distinguishing yourself from the
competitors and clarifying what it is you
offer that makes you the better choice.
Branding is also important because it
helps you stand out from the
competition, builds brand recognition,
and creates a consistent brand experience
for your customers, sparks a connection
with your audience and turns that
audience into loyal customers.
e. Strategies.
User Experience (UX)
SEO & Digital Marketing
Social Media Marketing
Email Marketing
Paid Advertising (PPC)
Television Commercials (TVCs)
Hoardings
Outdoor Advertising