Mr. Singh, the president of United Food Products Company, is tired of shouldering sole responsibility for profits and wants to implement a product management system to diversify responsibilities. A product management system divides a company's products among product managers to maximize sales, market share, and profits. It requires allocating experienced professionals to oversee product strategies and roadmaps. While this could help diversify accountability, concerns include high implementation costs and complexity, increased pressure on marketing and advertising teams, and potential role conflicts from overloaded responsibilities without clear recognition. Recommendations include phasing in the changes, focusing on economically feasible solutions, strengthening planning processes, and increasing communication and performance reviews between departments and the president.

1. UNIVERSAL FOOD
PRODUCTS
COMPANYGroup 2
Nikhil
Khati
Gopika
Rajesh
Saloni
Sanghani
Arunima
Banerjee
Ritu
Gubrele
Rohit
Gupta
Shadab
Kachhi

2. Mr.Singh
(President)
Finance Sales Advertising Manufacturing Purchasing Product
Research
Mr Singh is the president of the
United Food Products Company.
A company that has a diverse range of
food products.

3. FACTS
Blame Game
Mr. Singh is tired of being
the only one responsible
for profits.
He Want to implement
product management
system as a solution
He is willing to
diversifying

4. Product Management System
It is an important by-product of the
organisation .
The objective of it is to maximise the sales
revenue, market share and profit margin .
It is best suited for companies with wide and
diverse range of products

5. Product Management System
It discusses product strategy of product and
roadmap to implementation and maximisation of
profit from it .
To allocate knowledgeable and experienced
professionals as product managers
Product management system can help in
diversifying already a wide scale organisation

6. Hypothesis
The president has majorly considered only the
profit responsibility factor in taking the decision.
Resources are least considered and complexities
in the implementation
He wants people to be accountable for what they
do.
The hierarchy of the organisation will come under
scepticism

7. Hypothesis
The product management system has its own
problems when it comes to dealing with crisis as
even though there are people who are responsible .
People will be forced to work together And better
team work can be expected.
He wishes to delegate responsibilities and authority
between different people.

8. Limitations
Economic implementation for this is in question and the
resources available for a company are scarce
Marketing and Advertising people would be under
tremendous pressure.
There will be tremendous overload of rules for one particular
person as it will force people to do multiple tasks at same
time and will also cause role conflict.
There will be lack of role recognition.
It is a time consuming process

9. Recommendations
No need to restructure the entire staff in the product Matrix structure
Find solution which are economically feasible
Create strategic and operational planning for every department
Create applications and fetch accountability from Vice Presidents of
each department
Timely communication of the president with the lower departmental
staff
Review meeting should be held on weekly, monthly and daily basis of
every department in order to tap respective progress about the product
Performance charts would be put up of every department

10. Recommendations
Circular Organisational Structure -
Sales
Purchasing
Finance
Advertising
Manufacturing
Product
Research
President

11. THANK YOU