This document provides an overview of a branding course, including information about the instructor, course materials, schedule, and key topics. The 6-week course covers subjects like creating brand value, building brand equity, brand research, brand strategy, and international branding. Students are encouraged to interact on social media platforms and engage with course content between sessions. The introduction discusses what a brand is and why brands are important for both consumers and manufacturers in reducing risk and simplifying decisions. Branding helps create identification, responsibility, quality signals, and competitive advantage.
Whether you're a startup or a Fortune 500 company, building a strong brand is vital. This presentation gives an overview of the three parts of a brand and how to strengthen each. This version was presented to Yale Entrepreneurial Institute's Innovator's Toolkit series on October 28, 2016.
Branding is the most misunderstood concept in the business world. This deck tries to help demystify the basics of branding and a few tools that can help a business owner or a personality to manage his/her personal or organization's brand.
<< I apologize for the minor formatting funkiness that happened when this uploaded. >>
This Branding Presentation, part of a September 19, 2013 seminar by Kate Austin-Avon of Advokate, answers the following important questions:
1. What is Branding?
2. Why Branding is Relevant to Your Business
3. What Elements Comprise a Successful Brand
4. How Often a Brand Should be Updated
5. Where to Start
This presentation was part of the Adirondack Business Development Partnership, a collaboration between the Adirondack Regional Chamber of Commerce and the Small Business Development Corporation. It was presented at SUNY Adirondack's Regional Higher Education Center.
Contact Advokate for a worksheet to jumpstart the process of developing YOUR brand!
Kate Austin-Avon
www.advokate.net
(518) 353-2121
kate@advokate.net
Here is the complete report of how to make brand and how to make strong brands in the market .
Hit like if you love this report
and if you are in search of presentation about same topic then you can take it from my collection.
Exploring the role of cultural branding strategy in brand buildingNaveen Iftekharuddin
Dissertation for my MSc in Advanced Marketing Management from Lancaster University. I showed my dedication in brand management, planning and communications by choosing a related for my dissertation. The research gave me the opportunity to have a new and fresh approach to the idea of brand building, planning and brand communications. Moreover, it was a in-depth ethnographic research and has given me key skills needed to act like "fly on the wall" during the research process
Revelation Master Class: Activities For Brand UnderstandingRevelation Next
In this webinar led by Revelation CEO Steve August, Steve presents a set of activities that will enable you to quickly develop deeper qualitative understanding of the customer brand relationship.
Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas.
A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
Whether you're a startup or a Fortune 500 company, building a strong brand is vital. This presentation gives an overview of the three parts of a brand and how to strengthen each. This version was presented to Yale Entrepreneurial Institute's Innovator's Toolkit series on October 28, 2016.
Branding is the most misunderstood concept in the business world. This deck tries to help demystify the basics of branding and a few tools that can help a business owner or a personality to manage his/her personal or organization's brand.
<< I apologize for the minor formatting funkiness that happened when this uploaded. >>
This Branding Presentation, part of a September 19, 2013 seminar by Kate Austin-Avon of Advokate, answers the following important questions:
1. What is Branding?
2. Why Branding is Relevant to Your Business
3. What Elements Comprise a Successful Brand
4. How Often a Brand Should be Updated
5. Where to Start
This presentation was part of the Adirondack Business Development Partnership, a collaboration between the Adirondack Regional Chamber of Commerce and the Small Business Development Corporation. It was presented at SUNY Adirondack's Regional Higher Education Center.
Contact Advokate for a worksheet to jumpstart the process of developing YOUR brand!
Kate Austin-Avon
www.advokate.net
(518) 353-2121
kate@advokate.net
Here is the complete report of how to make brand and how to make strong brands in the market .
Hit like if you love this report
and if you are in search of presentation about same topic then you can take it from my collection.
Exploring the role of cultural branding strategy in brand buildingNaveen Iftekharuddin
Dissertation for my MSc in Advanced Marketing Management from Lancaster University. I showed my dedication in brand management, planning and communications by choosing a related for my dissertation. The research gave me the opportunity to have a new and fresh approach to the idea of brand building, planning and brand communications. Moreover, it was a in-depth ethnographic research and has given me key skills needed to act like "fly on the wall" during the research process
Revelation Master Class: Activities For Brand UnderstandingRevelation Next
In this webinar led by Revelation CEO Steve August, Steve presents a set of activities that will enable you to quickly develop deeper qualitative understanding of the customer brand relationship.
Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas.
A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
This "brand 101" session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Fabrique University talk: branding in de digitale wereldFabrique
Een University talk over 'Branding in de digitale wereld'. Jeroen van Erp laat zien wat de waarde is van een goed merk en hoe je merkgedreven concepten ontwikkelt voor digitale producten en diensten. Daarbij geeft hij diverse voorbeelden over hoe je branding toepast bij het ontwerpen van visuele identiteiten en digitale producten.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
12. Do you recognize it?
Do you know it?
Do you think it’s cool?
Do you like it?
Do you think it’s better?
Do you buy it?
Do you recommend it?
13. 1. Do you recognize it?: Brand awareness
2. Do you know it?: Brand knowledge
3. Do you think it’s cool?: Brand image
4. Do you like it?: Brand attitude / brand value
5. Do you think it’s better?: Brand preference
6. Do you buy it?: Brand loyalty
7. Do you recommend it?: Brand fan
15. Why are brands important?
For consumers For manufacturers
• Identification of source of • Means of identification to
product simplify handling or tracing
• Assignment of responsibility • Means of legally protecting
to product maker unique features
• Risk reducer • Signal of quality level to
• Search cost reducer satisfied customers
• Means of endowing
• Promise, bond or pact with
maker of product products with unique
associations
• Symbolic device
• Source of competitive
• Signal of quality
advantage
• Source of financial return
16. “Brands provide
a shorthand device
or
means of simplification
for their product decisions”
18. Avoiding risk?
• Functional risk: product doesn’t match expectations
• Physical risk: product poses a threat to my health
• Financial risk: the product is not worth the price paid
• Social risk: the product results in embarassment
• Psychological risk: the product affects my mental
well-being
• Time risk: buying the wrong products leads to loss of
time (in order to search for a new product)
19. Een verandering van denken
Hoe benaderen bedrijven hun klanten
• Productie oriëntatie: massaproductie, klant heeft geen keus,
meer verkopen door efficiënt produceren
• Product oriëntatie: meer verkopen door kwaliteitsverbetering
van product
• Verkoop oriëntatie: meer verkopen door meer communiciatie
(promotie) en distributie
• Marketing oriëntatie: meer verkopen door beter te luisteren
naar wat klant wil en het product erop afstemmen
• Maatschappelijke marketing oriëntatie: meer verkopen door
beter te luisteren naar wat de klant wil en het product erop
afstemmen, en daarbij ook letten op (schadelijke) effecten die
productie met zich meebrengt (imago!)
20. Marketinginstrumenten
Een bedrijf dat marketing wil toepassen kan
dit d.m.v. het gebruik en het veranderen
van de marketing instrumenten:
- Product
- Prijs
- Plaats Marketingmix
- Promotie
- (Personeel)
52. 5 quotes by
"The only one who can tell you 'you can't‘, is you.
And you don't have to listen to that."
"My better is better than your better."
"Training is the opposite of hoping."
"There are clubs you can't belong to,
neighbourhoods you can't live in, schools you
can't get into. But the roads are always open."
"Just do it!"
55. definition (1)
“…a brand is a name, term,
symbol, or design, or a
combination of them, intended
to identify goods and services
of one seller or group of sellers
and to differentiate them from
those of competition…”
source: American Marketing Association
56. definition (2)
“…een merk is een naam, logo,
symbool of ontwerp, of een
combinatie van deze
zogeheten merkelementen, dat
wordt toegevoegd aan een
product…”
source: Strategisch merkenmanagement
57. definition (3)
“…a brand is a intangible but
critical component of what an
organization stands for…”
source: Brand Asset Management,
Scott M. Davis
73. brand goeroes
Nederland Buitenland
Giep Franzen Kevin Lane Keller
Ruud Boer Jean-Noëll Kapferer
Wil Michels David Aaker
Roland van Kralingen Scott M. Davis
77. the evolution of branding
1850 … Identification branding: Products/services/quality
1950 … Benefit branding: Product benefits/
What’s in it for me?
1970 … Symbolic branding: Personality/user image/
lifestyle
1990 … Experience branding: Consumer experience/
all senses
1995 … Societal branding: Ethics/contribution to society
2000 … Total branding: Integrated system of
physical, psychological and
social components of an
ideology
78. why brands?
• Identificatie van bron van product
(afkomst)
• Toewijzing van verantwoordelijkheid
• Risicoverkleiner
• Zoekkostenverkleiner (intern en extern)
• Belofte, relatie met maker van product
• Symbolisch instrument
• Signaal van kwaliteit
80. “…branding is the blend of art and
science that manages associations
between a brand and memories in
the mind of the audience. It involves
focusing resources on selected
tangible and intangible attributes to
differentiate the brand in an
attractive, meaningful and compelling
way for the targeted audience. …”
source: Brandchannel.com
90. what can become a brand
• Goods (b-to-c / b-to-b)
• Services
• Retailers
• Online products & services
• People & organisations
• Sports & arts
• Regions (city marketing)
• Entertainment