The document discusses various aspects of brand management. It defines what a brand is and lists some of its key components like name, design, symbol, tagline, and value. It emphasizes that branding is important for both new and established businesses to create a strong corporate identity. Some strategies discussed for developing a brand include advertising, campaigns, and sponsorships. It also differentiates between manufacturer brands, co-brands developed through partnerships, and private brands owned by a retailer.

1. Presented By
Abhishek Yadav

2. Marketing Strategy
 Product Management
 Brand Management
 Customer Management
Marketing Strategy is part of this three, which
is very Important for any manufacturer.
Here I am going To Cover Brand management part.

3. Brand
 Name
 Unique design
 sign
 Symbol
 idea
 Tagline
 Value

4. Fact about brand
• Some People think branding is not very important for established
businesses.
• only those which are new players in the corporate arena need to
worry about it. But the truth is that branding is equally important for
both budding and old businesses as corporate branding strategies will
significantly help the a company, both young and old, in creating a
highly effective and well-established corporate identity.

5. Some Brand Names

6. What is brand means to common
person
• Famous
• Emotional attachment
• Costly
• People’s attraction

7. Blind perception on Brand
• If it is cheaper then it could be fake and vice versa.
• Celebrity endorsement.

8. How to develop a brand
• Advertisement
• Campaigning
• Sponsorship

9. Brand name
Tagline
Symbol

10. Brand Name
Words, latters, Symbol that make up a name used to
identify and distinguish the firm’s offerings from
those of its competitor.

11. Brand equity

12. Brand Positioning Statement
• A positioning statement is a one or two sentence declaration that
communicates your brand’s unique value to your customers in
relation to your main competitors.
• How to Create a Brand Positioning Statement
Target Customer
Market Definition
Brand Promise
 Reason to Believe

13. Brand Positioning Strategy
Process
• Determine how your brand is currently positioning itself
• Identify your direct competitors
• Understand how each competitor is positioning their brand
• Compare your positioning to your competitors to identify your uniqueness
• Develop a distinct and value-based positioning idea
• Craft a brand positioning statement
• Test the efficacy of your brand positioning statement

14. Brand strategy
• Co- Branding
• Manufacture's / private
• Private

15. Co- Branding
• Two companies join to create new product
Example
Pizza Hut & Pepsi
Blackberry & Vodafone
McDonald & Movie

16. Manufacturer’s Brand
A brand name belong to the producer. Your design can be produced by
the company under their brand name. You should set up an agreement
which states that this design is especially produced for your retailing
business. Now it can't be sold to other retailers. Other products from
the manufacturer can carry a private label and logo
designed only for your business.
Example; Automobile
Electronics Item

17. Private Brand
When you go into a store and you see products branded with that store’s name. private brand
also called store brand.
Example :
easy day products.

18. Advantages of Private Brand
 Earn higher profit
 Less pressure to mark down prices
 Ties customer to wholesaler or retailer.

19. Tha
nk
You