BOC India

1. BOC INDIA: TAKING
INDUSTRIAL GASES
UPWARDS
Ankita
Piyush
SaloniSaif
Abhijeet

2. HOW DOES THE INDUSTR IA L GA SES
MA R KET IN INDIA GET A FFECTED BY THE
ECONOMY AND OTHER FACTORS?

3. For Acetylene manufacturers, they should target these
customers:
From an end use perspective, shipbuilding/ shipbreaking, offshore
oil and rigs will be the most attractive segments by 2015 followed by
railways, construction, energy infrastructure and automotive.
As DA demand gradually declines and as customers
increasingly shift to LPG, small unorganized
producers are likely to exit from this business they
should market on these following points: But on the
quality side, DA gains over LPG on parameters like
precision cutting, operational efficiency, constant
cutting pressure and safety concerns.

4. RETAINING MARKET
SHARE
Goodwill and
economies of
scale
Demand
forecasting and
high capacity
utilization
Retaining the
customer base
Lower the price
if the
competition
becomes stiff

5. STRATEGIC MARKETING
OPTIONS
Try to come up with
more competitive prices
Should concentrate more
on customer relationship
management
Advertising and most
importantly since
environment is the key
factor in almost all
businesses today they
should come up with
products and cylinders
that are environment
friendly, in order to
survive and expand.

6. THANK
YOU