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Go Brand Yourself!


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Presented to students as a part of AIGA's EMERGE: Prepared event, Patrick talks about finding, owning, and refining your personal brand. And since he's not a sausage, he would know a thing or two about that.

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Go Brand Yourself!

  1. 1. Go Brand Yourself! Leaving your mark on the internet, and beyond. Patrick Haney UX Designer at Hanerino notasausage
  2. 2. Hi, I’m Patrick Haney. I’m also not a sausage.
  3. 3. That’s my personal brand. What’s yours?
  4. 4. Find your brand Create something that’s you, or let it find you. STEP 1
  5. 5. How did I ever get a job as a designer?
  6. 6. Own your brand Make it yours and let the world know what you're about. STEP 2
  7. 7. Photo by Steve Caruso:
  8. 8. Help people find you • Register your full name as a domain • Create social media profiles with your brand or your name • Google yourself and influence the results
  9. 9. Patrick Haney is not a sausage. He’s a designer who codes, 
 an educated leader & successful speaker, and an active member of his local design community. Patrick is currently a board member of the AIGA
 Upstate New York chapter, and previously of the 
 Boston chapter. More portfolio work ava upon request. Patrick Haney Rochester, NY Professional refe available upon r UX Designer & Front-End Developer Hanerino in Rochester, NY March 2009 - Present Experienced designer with strong coding skills and one-half of a two-person design studio • Designing & building experiences for client websites and applications • CMS setup and custom development work • Researching and implementing responsive web design 
 best practices Experience Designer Partners + Napier in Rochester, NY December 2015 - November 2016 Part of a small UX and front-end development team at an integrated agency • Working directly with clients like BMW & MINI Financial Services, Mederma, and Delta Private Jets • Designing, building and testing HTML emails and landing page experiences Adjunct Instructor The Center for Digital Arts in Waltham, MA November 2009 - April 2014 Part time instructor in the Graphic and Web Design/Web Development programs at CDIA • Teaching modules on CSS, XHTML, JavaScript, PHP and more to small class sizes • Assisting with the development and improvement of modules within the program Lead Designer Litmus in Cambridge, MA October 2011 - April 2012 Design and code for Litmus web application, including rework of old features and creation of new features • Layout and content work for new marketing site pages • Application of user metrics to realign site and app design elements User Interface Designer Harvard University in Cambridge, MA November 2005 - March 2010 Lead designer for iSites, a content/course management system for Harvard with a robust customization engine • Improved usability & accessibility of iSites with standards-based HTML and CSS • Created new iSites themes for schools and departments to use Web Developer RIT Libraries in Rochester, NY ber 2003 - November 2005 s at RIT Libraries • Designed and built the Art on websites • f • Make sure it’s not only easy to read, but easy to scan. • Allow your brand, and your personality, to show • Keep it to a single page Letterhead • Have a cover letter ready
  10. 10. Your portfolio Make the time to put your work online
  11. 11.
  12. 12. Refine your brand Once they find you, make them like you. STEP 3
  13. 13. of employers have rejected a job candidate because of information they found out about them online 70%
  14. 14. of employers say that a positive online reputation influences their hiring decisions 85%
  15. 15. Create content around your subject matter
  16. 16. Make lasting connections Meet them, greet them, and make them remember you. STEP 4
  17. 17. Leave your comfort zone Expand your network, and your knowledge.
  18. 18. Thank you. notasausage