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Using Social Media To Brand Yourself

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I delivered this presentation on how to use social media - LinkedIn, Facebook and Twitter - to brand yourself for greater visibility and promotion. The presentation was given to the Career BridgeBuilder group at American Martyrs Church on May 28, 2015.

Published in: Career
  • This is a very good presentation. Comprehensive without being too complex or detail oriented. Great for an audience with diverse knowledge levels about social media platforms.
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Using Social Media To Brand Yourself

  1. 1. Using Social Media To Brand Yourself By Tom Humbarger May 28, 2015
  2. 2. Agenda – Using Social Media to Brand Yourself CBB - Using Social Media To Brand Yourself
  3. 3. Importance of Branding Yourself “In today’s competitive marketplace, business professionals must perfect the art of personal branding — developing a unique personal brand and actively promoting that brand to others.” CBB - Using Social Media To Brand Yourself
  4. 4. Personal Branding Tips • Be memorable • Stand above the rest • Build trust and recognition • Be easy to find CBB - Using Social Media To Brand Yourself
  5. 5. • 10 Steps to Rock Your LinkedIn Profile • Building Your LinkedIn Connections • Follow Companies • Like and Share Updates • Managing LinkedIn Every Day • How Are You Doing CBB - Using Social Media To Brand Yourself
  6. 6. 10 Steps to Improving Your LinkedIn Brand CBB - Using Social Media To Brand Yourself http://www.socialmediatoday.com/social-networks/2015-05-01/10-steps-improving-your-linkedin-brand
  7. 7. Which LinkedIn Profile Do You Want? CBB - Using Social Media To Brand Yourself
  8. 8. LinkedIn is the premier professional networking website and currently has over 347 million users worldwide and more than 107 million users in the US. The best way to build your LinkedIn brand is to ensure that your profile is up-to-date and has outstanding “curb-appeal”. When people are selling a house, they spend time to make their property appealing by adding a fresh coat of paint, mowing the grass and sprucing up the interior. In a similar manner, you want to do the same thing with your LinkedIn profile. With LinkedIn, you are essentially advertising your brand and your skills, and a complete profile makes people trust you more which will increase the likelihood that they will want to connect with you. In addition, having a great personal brand has a spillover effect on your company’s branding efforts as well. Even if you have been on LinkedIn for a while, the following tips will help you polish your LinkedIn brand to generate more “curb-appeal” and set you up for higher success. Get Curb Appeal For Your LinkedIn Brand CBB - Using Social Media To Brand Yourself
  9. 9. Turn Off Updates Before Making Major Changes CBB - Using Social Media To Brand Yourself
  10. 10. People are 11x more likely to view your profile if you have a picture Add a Professional Profile Picture1 CBB - Using Social Media To Brand Yourself
  11. 11. Create a great first impression Write a Strong Headline2 CBB - Using Social Media To Brand Yourself
  12. 12. Leave a lasting impression. 2,000 Characters Elevator Pitch Answers These Questions • What do you do • Why people should connect with you • What have you accomplished • What are your skills and industries • How can someone contact you (adding an email and/or phone number is critical) Use ALL CAPS to define sections and bullets when listing items. Craft a Compelling Summary3 CBB - Using Social Media To Brand Yourself
  13. 13. Upload Media to Enhance Your Profile Craft a Compelling Summary3 CBB - Using Social Media To Brand Yourself
  14. 14. Add Contact Information and Websites4 CBB - Using Social Media To Brand Yourself
  15. 15. Update Your Public Profile and URL5 CBB - Using Social Media To Brand Yourself
  16. 16. Document Your Work History6 CBB - Using Social Media To Brand Yourself
  17. 17. At the bottom of each entry in your Work History, you also have the option to Add Media to your profile just like you can do with your Summary section. This option is a great way to add employer branding to your profile or to showcase some of your favorite projects. You may want to check with your marketing group or team for appropriate corporate information that you can share in this section. The Add Media links for the Work History section are more straightforward than the method for adding media to your Summary section. Document Your Work History6 CBB - Using Social Media To Brand Yourself
  18. 18. Users who list Skills on their LinkedIn profile are 13x more likely to have their profile viewed by others. Add up to 50 Skills Add Keywords to Skills & Endorsements7 CBB - Using Social Media To Brand Yourself
  19. 19. Document Your Education & Volunteerism8 CBB - Using Social Media To Brand Yourself
  20. 20. Build Thought Leadership with Groups9 CBB - Using Social Media To Brand Yourself
  21. 21. Key Privacy Recommendations: • Activity broadcasts - ON • Who can see – EVERYONE • What others see – NAME & HEADLINE • Who can see your connections – ONLY YOU • Discover by phone number - EVERYONE Review Your Privacy Settings10 CBB - Using Social Media To Brand Yourself 9 LinkedIn Settings You Need To Change Immediately http://www.socialtalent.co/blog/your-linkedin-settings
  22. 22. Summary – 10 Steps To Improving Your Brand Step 1 Add a Professional Profile Picture 2 Write a Strong Headline 3 Craft a Compelling Summary 4 Add Contact Information and Websites 5 Update Your Public Profile and URL 6 Document Your Work History 7 Add Keywords to Skills and Endorsements 8 Document Your Education and Volunteerism 9 Build Thought Leadership in Groups 10 Review Your Privacy Settings CBB - Using Social Media To Brand Yourself
  23. 23. Building Your LinkedIn Connections CBB - Using Social Media To Brand Yourself
  24. 24. Personalize Your Connection Requests CBB - Using Social Media To Brand Yourself
  25. 25. Follow Companies CBB - Using Social Media To Brand Yourself
  26. 26. What’s Happening in Your Groups? CBB - Using Social Media To Brand Yourself
  27. 27. Like and Share Updates CBB - Using Social Media To Brand Yourself
  28. 28. Managing LinkedIn Every Day Stay Informed Grow Your Network Get Inspired Promote Your Brand What’s Going On in Your Newsfeed Who’s Viewed Your Profile Like or Share Something Scan Posts in Pulse, Companies and Groups CBB - Using Social Media To Brand Yourself
  29. 29. How Are You Doing on LinkedIn? CBB - Using Social Media To Brand Yourself
  30. 30. Facebook • Completely fill out your profile • Facebook Graph Search – search profiles • Privacy issues • Be careful what you post CBB - Using Social Media To Brand Yourself
  31. 31. Complete Your Profile CBB - Using Social Media To Brand Yourself
  32. 32. WHY? Facebook Graph Searches Profiles CBB - Using Social Media To Brand Yourself
  33. 33. Privacy Settings CBB - Using Social Media To Brand Yourself
  34. 34. Be Careful What You Post • No provocative or inappropriate pictures • Don’t badmouth former employers • Don’t talk about drinking or drug use • Don’t showcase poor communication skills • No racist, sexist, political, anti-religious rants • No lying • http://www.huffingtonpost.com/2013/06/28/ facebook-posts-employers_n_3517130.html CBB - Using Social Media To Brand Yourself
  35. 35. Twitter • Use Twitter Search • Set Up an Account • Leverage Twitter Tools • Examining Twitter Analytics CBB - Using Social Media To Brand Yourself
  36. 36. Use Twitter Search – twitter.com CBB - Using Social Media To Brand Yourself
  37. 37. Set Up a Twitter Account CBB - Using Social Media To Brand Yourself
  38. 38. What Should I Tweet CBB - Using Social Media To Brand Yourself • Think of Twitter as “digital small talk” • Anything that interests you: • Articles, blog posts, news items • Retweet other people’s tweets • Reach out to people with @replies • Ask a question • Pictures • Celebrations http://vivavisibilityblog.com/10-things-you-can-tweet-about-on-twitter/
  39. 39. Tweet from Twitter.com CBB - Using Social Media To Brand Yourself
  40. 40. Use Re-Tweet and Favorite Buttons CBB - Using Social Media To Brand Yourself
  41. 41. Start Tweeting What You Discover CBB - Using Social Media To Brand Yourself
  42. 42. Posting with Hootsuite is Also Easy CBB - Using Social Media To Brand Yourself
  43. 43. Leverage Twitter Tools Tool Description URL Hootsuite Best Social Media Management tool www.hootsuite.com Tweepi Twitter Follower Manager www.tweepi.com Socialoomph Twitter productivity www.socialoomph.com Tweetdeck Tweet browser and management tool www.tweetdeck.com Topsy Twitter Search Engine www.topsy.com Twibble Automated Twitter Posting twibble.io CBB - Using Social Media To Brand Yourself
  44. 44. Twitter Analytics – analytics.twitter.com CBB - Using Social Media To Brand Yourself
  45. 45. Final Thought - Email Signature is Branding Too CBB - Using Social Media To Brand Yourself
  46. 46. Questions? CBB - Using Social Media To Brand Yourself

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