Answers to questions like: How do I optimize a podcast? Additional reach for your brand? Growing listeners and readership? Should I be trying to monetize this? Do listeners even know I have a blog? How long do I do this to know it’s working? Do people enjoy my content? Downloads = Success? What next!?!

1. TODAY, July 6th, 2018 “From the Couch to Cast” 1-2pm EST
(QueensCast & Magruder Laser Vision)
Monday, July 9th, 2018 “Marketing Essentials Every
Podcaster Should Know” 1-2pm EST
(QueensCast & Magruder Laser Vision)
Monday July 16th, 2018 “Powerhouse Production from
Across the Pond” 1-2pm EST
(GLProUK)
Monday July 23th, 2018 “Cast Content Construction from
the Creek” 1-2pm EST (Nash Creek Industries)
2018

2. Friday, July 20, 2018 — (IRL) 6-9PM
“LASER LAIR PODCAST PANEL” Meetup
Join digital sports network QueensCast at their
studio — Magruder Laser Vision, located at 120
East Par Street, right next door to interstate four.
2018

3. ˙© 2018 . All Rights Reserved . QUEENSCAST LLC
MARKETING ESSENTIALS EVERY PODCASTER SHOULD KNOW
Brought to you buy –
It’s one thing to create it — and quite another to market it

4. Remember when a podcast seemed impossible?

5. Now You’ve Got Episodes!

6. You’ve Got Your Gear!

7. You’ve Got Player Destinations!

8. You’ve Got Episodes To Preplan, Cut & Distribute!

9. • How do I optimize a podcast?
• Additional reach for your brand?
• Growing listeners and readership?
• Should I be trying to monetize this?
• Do listeners even know I have a blog?
• How long do I do this to know it’s working?
• Do people enjoy my content?
• Downloads = Success?
• What next!?!
Where’s All This Benefit?

11. Now, let’s talk marketing!

12. Tell Everyone — EVERY TIME!

13. Get People Excited Before
SHOWLEAD UP LEAD UP LEAD UP POST SHOW POST SHOW POST SHOW
DAY DAY DAY DAY DAY DAY

14. • Have a time each week people
can depend on
• Have 101” programming to ease
people in
• Introduce each show
• Whatever your content is —
don’t talk OVER your audience
• Pre-prep any guests of the show
with questions & directives
• If you plan to create advertorial
space “in show” make sure that
your advertiser/sponsor is a
good fit for your content
• Always be transparent
People Trust Consistency

15. Visual Consistency

16. • Respect your listenership
• Ask for what you want from
your audience
• Need more likes?
• Come to an event?
• Name a new product?
• Review our latest “X, Y & Z!”
• Create a sense of community
– it’s OUR show
• Never assume that your
audience feels a given way
• Let the show ask questions
(for future content)
You Are A Village

17. • Don’t SELL! Especially if
you’re monetizing
• Solving problems = creates
loyalty
• Actionable content
• The “10/90”
Don’t Sell

19. Marketing Tactics For Your Podcast

20. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
“The BIG 6”
CONTENT

21. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
“The BIG 6”

22. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

23. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

24. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof”
Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

25. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof”
Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

26. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof”
Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

27. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof”
Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

28. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof”
Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

29. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
INFLUENCER
Celebrity
Ambassador
Recruiter
Moderators
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof”
Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

30. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
INFLUENCER
Celebrity
Ambassador
Recruiter
Moderators
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
INTELLIGENCE
Testing
Support
Forecasting
Prototyping
Monitoring
Optimization
Analysis
Crisis
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof”
Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

31. THE MONTRA

32. CONSTRUCT ONCE – USE MANY!

33. Internal External
Test & Optimize, Test & Optimize, Test & Optimize, Test & Optim
Content
One Podcast Enters

35. Monetization Marketing For Your Podcast
💰

36. Monetization Media Types
SUGGESTED SALES TYPES:
Online Banner(s) Sectional Takeover Product Reviews Paid Placement
In-Show Mention PreRecorded Spot Video Interstitial Email
Advetorial article Calendar/LIVE Event Giveaway/Program … and more!

37. Online Banners
[+] PRO
• Pretty easy in implement
• Most client understand them
• You can use a network or control them yourself
[-] CON
• Not insanely effective
• You can use a network or control them yourself

38. Sectional Takeover
[+] PRO
• Gives client ownership
[-] CON
• Need to show you have the numbers

39. Product Reviews
[+] PRO
• Feels authentic
• Creates loyalty with another brand
[-] CON
• Bad products are bad for you

40. Paid Placement
[+] PRO
• Large ad placement for client
[-] CON
• Needs to be recognize the advertisement
• Can feel like a bait-and-switch

41. In-Show Mentions
[+] PRO
• Feels authentic
• Creates loyalty with another brand
[-] CON
• Not always inline with brand

42. PreRecorded Spots
[+] PRO
• Gives your show a bigger feel
• A great way for clients to stay on brand
[-] CON
• Breaks up show
• Makes you feel “salesy”

43. Video Interstitial
[+] PRO
• Typically good alignment with brand to content
[-] CON
• Can be intrusive to user

44. Email
[+] PRO
• Working relationships within your list, or your
clients list can be VERY beneficial
• People still check email everyday
[-] CON
• Poorly executed email can hurt as much as help

45. Advertorial Article
[+] PRO
• Gives clients a long-form approach
• Feels more credible
[-] CON
• Needs to be recognize the advertisement

46. Calendar/Event
[+] PRO
• Fast traction for clients
• Creates a sense of urgency
• Advocate a series of promotions
[-] CON
• One and done

47. Giveaway/Prize Programming
[+] PRO
• Good alignment with client
• Piggyback your content with promos
• Work to share contacts
[-] CON
• Bad client brands can spoil your clean list

48. • What are your Metrics?
• Traffic
• Demographics
• New vs. repeat visitation
• Dwell time
• What kind of pricing models?
• CPA (Cost Per Action/Acquisition/Lead/Purchase)
• CPC (Cost per Click)
• CPM (Cost Per Thousand Impressions)
• Flat Rate
• Multiple Models
What do I charge?

49. Develop A Rate Sheet
AD PRODUCT COST AVAILABILITY SIZE
Billboard sponsor: banner $400/month 4 per month 728x90
Column ad 1 $400/month 6 per month 300x250
Pre-roll: “Brought to you by” $800/month 2 mentions / show 00:60 + Sec
Random: “in-show” spot $400/month 1 mention / show 00:30 + Sec
Mid-roll: (client submitted) audio ad $600/month 1 slot / show 00:60 + Sec
End-roll: (client submitted) audio ad $300/month 1 slot / show 00:30 + Sec
Column ad 2 $350/month 6 per month 300x200
Column ad 3 $300/month 6 per month 300x150
Top Ten post presenter $150/week or $500/month 1 per week Custom
Sponsored “Native” Post $400 - 600 contact for quote 1 per day Article
$150/post 1 per day Article
Footer sponsor: banner
Sponsored calendar event
Article ad: banner $500/month 4 per month 300x150
$300/month 4 per month 728x90
$50/post 1 per day 1200x900Social media post from QC
Email: banner $50/post 4 per month 300x250

50. ˙© 2018 . All Rights Reserved . QUEENSCAST LLC
Q/A

51. TODAY, July 6th, 2018 “From the Couch to Cast” 1-2pm EST
(QueensCast & Magruder Laser Vision)
Monday, July 9th, 2018 “Marketing Essentials Every Podcaster Should
Know” 1-2pm EST
(QueensCast & Magruder Laser Vision)
Monday July 16th, 2018 “Powerhouse Production from Across the Pond”
1-2pm EST
(GLProUK)
Monday July 23th, 2018 “Cast Content Construction from the Creek” 1-2pm
EST (Nash Creek Industries)
Get In The Know How
˙© 2018 . All Rights Reserved . QUEENSCAST LLC

52. QueensCast is:
Justina Pratt
Justice Mitchell
˙© 2018 . All Rights Reserved . QUEENSCAST LLC