Brand Yourself for a Successful Career Transition

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This program was presented to students at NYU's School of Continuing Professional Studies on January 9, 2011.

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Brand Yourself for a Successful Career Transition

  1. 1. The Chazin Group Brand YOURSELF For a Career Transition The Chazin Group Presented by Ethan Chazin
  2. 2. The Chazin Group Brand YOURSELF for a Successful Career Transition The Chazin Group
  3. 3. The Chazin Group The Chazin Group What You Should Know About Me:  20 Years In Corporate America  Began Career as Recruiter  Downsized 8X  Marketing & Sales Background  Helped 10k People Find Jobs Me First…
  4. 4. NOW YOU…
  5. 5. Today’s Scorched Earth Job Market DEMANDS You Find Jobs That DON’T Exist Using BRANDING . The Chazin Group The Chazin Group
  6. 6. In a Global Economy, the OLD Ways ( price , quality , service ) of Achieving TRUE Competitive Advantage Are DEAD!
  7. 7. Only Through BRANDING Can We Achieve Lasting DIFFERENTIATION
  8. 8. What’s a BRAND ?
  9. 9. Is it a LOGO ?
  10. 10. … tagline ?
  11. 11. “ Finger-Licking Good.” “ We Bring Good Things to Life.” “ Quality is Job One.”
  12. 12. … a jingle ?
  13. 13. Could Your Brand Be a Promise ?
  14. 14. … the promise of something truly:  Memorable  Invaluable  Unique
  15. 15. Is it PERCEPTION ? How do people perceive YOU ? Ask people around you who know you best.
  16. 16. What’s YOUR Brand?
  17. 17. Your Journey to Personal Exploration Begins... The Chazin Group The Chazin Group
  18. 18. The Chazin Group The Chazin Group “ It isn’t enough that we have meaningful work. What is also required is work that satisfies the soul .” Thomas Moore
  19. 19. The Chazin Group The Chazin Group “ Insanity : The act of performing the same task over and over again, and expecting a different outcome.” WHO SAID THIS? The Insane Job Search
  20. 20. The Chazin Group The Chazin Group
  21. 21. The Chazin Group The Chazin Group “ The 100% effort that a person MUST exert on an effective career transition is extremely rare and has a pronounced POSITIVE effect on their results.” Your Job Search Initiative
  22. 22. The Chazin Group The Chazin Group
  23. 23. The Chazin Group DREAM JOB Passions Strengths Your Passions & Skills Collide
  24. 24. The Chazin Group The End of the Rainbow
  25. 25. Psychological Assessment Tools: Keirsey Temperament Sorter (www.keirsey.com) Myers Briggs (www.myersbriggs.org) Hermann Brain Dominance Instrument: www.hbdi.com DISC Tool: www.onlinediscprofile.com Birkman Method (www.birkman.com) The Chazin Group The Chazin Group Precursors to Building a Brand
  26. 26. Set Your Goals : Identify Strengths & Areas for Improvement Identify New Career Opportunities Identify Ideal Industries and Companies Identify Your Working Style The Chazin Group The Chazin Group Precursors to Building a Brand
  27. 27. Match Your Values and Belief System to the Ideal Culture of Potential Employers: Research your ideal company culture. Learn to distinguish between the FORMAL and INFORMAL culture in ANY organization. The Chazin Group The Chazin Group Precursors to Building a Brand
  28. 28. http://Jiibe.com quintcareers.com/employer_corporate_culture.html www.WetFeet.com http://hbswk.hbs.edu/item/5917.html 42.5 million Google results for the search “ research company culture ” The Chazin Group The Chazin Group Find Your Ideal Employer Culture
  29. 29. Personal Mission Statement Positioning Statement Proposition Statement The Chazin Group The Chazin Group Brand Building Is a 3 Step Process
  30. 30. Your PERSONAL MISSION Statement The Chazin Group The Chazin Group STEP 1
  31. 31. What principles do I choose as the foundation for my life? What would I like to accomplish and contribute to society? What would I like to be remembered for? How do I fit into my family and community? What are my STRENGTHS ? What are my PASSIONS ? The Chazin Group The Chazin Group Your Core Values & Beliefs
  32. 32. Take an Online Self Assessment Tool  Understand Your Values  Match Your Values To Ideal Employer  Cultures (Differentiate the Formal & Informal) Identify Your Preferred Working  Environment The Chazin Group The Chazin Group Personal Assessment Checklist
  33. 33. The Chazin Group The Chazin Group What’s MOST Important to You? Elements to Consider Very Important Important Neutral Not Important N/A Security Financial Stability Challenge Creativity Competitiveness Personal Growth Promotional Opportunities Variety Routine Detail Orientation Organized Environment Culture: Values Integrity Energy Structure Celebrations
  34. 34. The Chazin Group The Chazin Group What’s MOST Important to You? Elements to Consider Very Important Important Neutral Not Important N/A Environment Helping or Impacting Lives of Others Pace Physical Demands Work-Life Balance Recognition Rate of Pay Educational Requirements Personal Relationship with Manager Personal Relationship with Co-workers Physical location Commute
  35. 35. Why We All Need a Personal Mission Statement! Ensures a greater chance of career success! Steven Covey refers to crafting a mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it." Michael Goodman : a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.” The Chazin Group The Chazin Group Personal Mission Statement
  36. 36. 1. Identify Your SUCCESSES 2. Identify Your CORE VALUES 3. Identify your CONTRIBUTIONS 4. Identify Your GOALS VOILA! The Chazin Group A Four-Step Process
  37. 37. Mission Statement Templates The Chazin Group Your Marketing 5 Ps www.timethoughts.com/goalsetting/mission-statements.htm www.timethoughts.com/goalsetting/ mission-statements.htm
  38. 38. Values The Chazin Group The Chazin Group Some Values
  39. 39. " My personal mission is to take time every day for reflection, to realize what I learned, what I should learn more about to say thank you, to give myself a pat on the back while looking into what I need to improve upon.” The Chazin Group The Chazin Group An Example
  40. 40. Your 40 -Year Plan The Chazin Group The Chazin Group
  41. 41. The Chazin Group The Chazin Group
  42. 42. Write Your Personal Mission Statement The Chazin Group The Chazin Group EXERCISE
  43. 43. Your POSITIONING Statement The Chazin Group The Chazin Group STEP 2
  44. 44. Based on my background, this is how I am in a UNIQUE POSITION to help your organization Highlight your FEATURES & BENEFITS: Core Competencies (Workforce Solutions, Candidate Screening, Training & Development) Expertise (Leadership, Management) Success Stories Qualifications & Experience Accreditations & Certifications Language Proficiency The Chazin Group The Chazin Group Your Positioning Statement
  45. 45. Write Your Positioning Statement The Chazin Group The Chazin Group EXERCISE
  46. 46. Your PROPOSITION Statement The Chazin Group The Chazin Group STEP 3
  47. 47. Based on my personal mission and my positioning statement, I PROPOSE that… Here’s what I will do for your organization Apply your background, skills and experience to their specific needs The Chazin Group The Chazin Group Your Proposition Statement
  48. 48. Write Your Proposition Statement The Chazin Group The Chazin Group EXERCISE
  49. 49. FranklinCovey Mission Builder; www. franklincovey.com/missionbuilder/index.html Laurie Beth Jones , The Path: Creating Your Mission Statement For Work & For Life Richard J. Leider , The Power of Purpose: Creating Meaning in Your Life and Work The Chazin Group The Chazin Group Resources
  50. 50. Marketing the Brand Called YOU… The Chazin Group The Chazin Group Your Brand Is Ready
  51. 51. P RICE : Know Your Worth P LACE : Meet With the Right People P ROMOTION : You Can’t Sell What You Don’t Know. Why Should Someone Do Business With You? P ACKAGING : Dressing for Success P RODUCT : Your Features & Benefits Your Marketing 5 P s
  52. 52. Become a Subject Matter Expert Get Published Identify Your USP Your Product Features & Benefits Build Rolodex of References / Testimonials Your Success Stories Actively Promote Yourself AT ALL TIMES Defend Your Brand (Name) Against ALL Attacks The Chazin Group The Chazin Group Self Promotion = BRANDING
  53. 53. Confirm Your Value to Your Boss & Enquire About Your Future Go Higher Up If Needed Tap Into the Gossip Mill (at All Levels) Listen to the Press Pursue Professional Development Opportunities Join / Become Active in NYSSA & Other Associations Network, Network, Network Follow Industry Trends The Chazin Group The Chazin Group Defend Your Current Job
  54. 54. Your Personal Marketing Plan The Chazin Group The Chazin Group
  55. 55. The Chazin Group The Chazin Group Your Contact Details Here! Summary of my professional qualifications: 13 years as a security analyst with core competencies in: Core competency 1 Core competency 2 Core competency 3 Core competency 4 My target job functions & job titles: Your Personal Marketing Plan Security Analyst Information Security Research Market Data Senior Security Analyst Information Analyst Research Analyst Market Data Specialist Quant Research Analyst Network Intrusion Analyst Research Manager Quant Modeler / Trader Application Security Analyst FX Systematic Trader Security Systems Analyst
  56. 56. The Chazin Group The Chazin Group Your Personal Marketing Plan Key Responsibilities That I am Seeking Include: Project Management Telemarketing Customer Service Target Industries and Companies: My Ideal Company Characteristics and Locations Are: Key Company Attributes Ideal Job Location Entrepreneurial culture, small start up, and condones calculated risk-taking NYC, Northern/Central NJ Dallas/Ft. Worth, TX Cincinnati, OH E-Commerce Manufacturing Security Sports Management Amazon Amano Corporation Kroll Worldwide Steiner Sports E-Bay Johnson Controls Citigate-Hu dson MIllsport B&N.com United Technologies Safir-Rosetti SME, Inc.
  57. 57. Only 10-15% of Jobs Get Advertised Online Resources: CareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobs Classified Advertising: NJ.com, NYT.com, Craig’s List The Chazin Group The Chazin Group Use ALL Of Your Resources
  58. 58. Job Aggregator Sites: SimplyHired.com Indeed.com Executives / Professionals : ExecuNet Korn Ferry Christian & Timbers 6FigureJobs The Chazin Group The Chazin Group Use ALL Of Your Resources
  59. 59. Company Research Sources Hoover’s Online SEC (www.sec.gov/edgar.shtml) DNB.com Business.com SearchSystems.net (public records dbase) PR Newswire The Chazin Group The Chazin Group Do Your Research
  60. 60. The Chazin Group The Chazin Group Your Research
  61. 61. When Its Time to Leave Company Research Sources: ThomasNet.com CNNMoney.com (http://money.cnn.com/news/crc) vault.com/companies/searchcompanies.jsp www.learnwebskills.com/company The Chazin Group The Chazin Group Do Your Research
  62. 62. The Chazin Group The Chazin Group Online Research Tools
  63. 63. Your Resume “ Forever ” Success Stories You Are a Product : Features & Benefits: Core competencies Experience Skills & Qualifications Education Certifications Resume & Cover Letter Come LAST ! The Chazin Group The Chazin Group When It’s Time to Leave
  64. 64. EXPERIENCE EDUCATION TRAINING CERTIFICATIONS HOBBIES & INTERESTS CONTACTS LANGUAGE VALUES & BELIEFS Your BRAND Benefits & Features
  65. 65. The Chazin Group Transferable Skills The Chazin Group
  66. 66. What Are Transferable Skills? The Chazin Group The Chazin Group
  67. 67. The Chazin Group The Chazin Group “ Transferable skills are talents you've acquired that can help an employer but that aren't immediately relevant to the job you seek .” Kevin Donlin, résumé writer Experiences like volunteer work, hobbies, sports, previous jobs, college coursework or even life happenings can lead you to find these skills. Any skill is transferable; the trick is showing employers how your skills apply and are USEFUL to them. www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-5&ns_siteid=ns_us_g_transferrable_skills Your Transferable Skills
  68. 68. Paralegals Home Healthcare & Nursing Risk Management Green Initiatives The Government Business Continuity Security Sports Management The Chazin Group The Chazin Group Go Where the Jobs Are
  69. 69. The Chazin Group The Chazin Group www.quintcareers.com/transferable_skills_set.html Your Transferable Skills
  70. 70. Ready to Completely CHANGE Your Resume? The Chazin Group The Chazin Group
  71. 71. What USELESS Folly The “ 10-15 Second ” Rule Customize for Each Job Success Stories Highlight Your Experience The C.A.R Approach Customize By Job and/or Industry The Chazin Group The Chazin Group Resumes That Get Read
  72. 72. Exercise : YOUR 7 Success Stories The Chazin Group The Chazin Group
  73. 73. Can It Be Scanned? As Long As It Needs To Be Make It About Employer Needs Separate Yourself From Other Candidates Show How Will Employers Make Money by Hiring You Use LOTS of Buzzwords Use Numbers to Build a Compelling Story The Chazin Group The Chazin Group Resumes that Get Read
  74. 74. The Chazin Group The Chazin Group Value Proposition Value Proposition as a Billboard
  75. 75. The Chazin Group The Chazin Group Give An Overview for EACH Job
  76. 76. Highlight Success Stories Highlight Your Success Stories
  77. 77. The Chazin Group The Chazin Group Tell a Story Using #s
  78. 78. The UNCONVENTIONAL Cover Letter The Chazin Group The Chazin Group
  79. 79. OPEN : How About A Headline? Target With Research Address Their Needs You Are a Set of “Solutions” Canned Letters Get Canned – Be Unconventional! CLOSE : I Will Call You…Then Do It! The Chazin Group The Chazin Group Cover Letters that Get Calls
  80. 80. The Chazin Group The Chazin Group
  81. 81. Let’s Play Whack-a-Mole Ask the Best Companies in industries you want to work in who THEY use Limit to No More Than 3-4 Provide Your Marketing Plan Leverage Against Each Other Kennedy Information “ Red Book ” of Recruiters The Chazin Group The Chazin Group Use Recruiting Firms
  82. 82. The Chazin Group The Chazin Group Kennedy Red Book
  83. 83. Talent Shortage Growing Rapidly College graduates incapable of performing the work before them Baby Boomers Soon to Retire in Masses Becoming an Employer of Choice Tons of Job Seekers…Meet Hiring Freezes Measurable Training & Development Develop & Implement Acquisition/ Retention Strategies Want a Seat at Management Table The Chazin Group The Chazin Group Enter the Mind of HR
  84. 84. Temporary Work/Consulting Placement Agencies Freelance / Contract Work Websites: Sologig Flipdog Allfreelance VirtualVocations The Chazin Group The Chazin Group Contract Work Is A Viable Option
  85. 85. Research Participating Firms & Representatives Attending Perfect Your Elevator Speech Bring Plenty of Your Resumes, Marketing Plans, & Bios Dress to IMPRESS! Focus On Your Industry Think SNIPER RIFLE, NOT SHOT GUN! The Chazin Group The Chazin Group How To Work a Job Fair
  86. 86. Your Brand Goes Networking
  87. 87. Your Brand Goes Networking The 5 - 2 - 1 Goal
  88. 88. Your Brand Goes Networking The 5 - 2 - 1 Goal: 5 SECONDS 2 MINUTES 1 HOUR
  89. 89. Develop a Networking PLAN Profile of your immediate boss Relevant Industry Associations Key Industry networking groups Industry Websites Include contact tracking form The Chazin Group The Chazin Group Cultivate a Lifeline
  90. 90. Networking Is Reaching Out To: Family; Friends of Family; Friends of Friends; Friends of Friends of Friends! It’s Not Who YOU Know But Who Knows YOU Keep a Tracking Form: Name & Organization Tel. # Email Who They Referred You To Comments The Chazin Group The Chazin Group Cultivate a Lifeline
  91. 91. Networking = GETTING OUT THERE! BNI FENG, MENG, etc. Toastmasters NYSSA, CFA Institute, WSTA, Society of Quant Analysts Chambers of Commerce Business Development Centers Small Business Administration The Chazin Group The Chazin Group Cultivate a Lifeline
  92. 92. The Chazin Group The Chazin Group Manage Your Pipeline First Name Last Name Job Title Organization Industry Address City State Zip Tel                                                                                                                                                                                                                                                
  93. 93. The Chazin Group The Chazin Group Manage Your Pipeline Email REFERRAL (Who did they refer to you) COMMENTS (Outcomes of conversations) FOLLOW UP (Is there any action required on your/their part) Website Professional Affiliations Spoke With on? Follow Up Date?                                                                                                                                                                                                
  94. 94. Leverage Social Media to its FULL Advantage The Chazin Group The Chazin Group Establish a Brand Online
  95. 95. Social Networking: Face Book Twitter UNYK LinkedIn MeetUp.com StumbleUpon FourSquare Digg MySpace Delicious The Chazin Group The Chazin Group Leverage Social Media
  96. 96. The Chazin Group The Chazin Group Start With LinkedIn
  97. 97. The Chazin Group The Chazin Group Leverage Social Media
  98. 98. The Chazin Group The Chazin Group Begin With Linked in
  99. 99. The Chazin Group The Chazin Group Leverage Your Twitter Account
  100. 100. The Chazin Group The Chazin Group Facebook Professional Account
  101. 101. The Chazin Group The Chazin Group Blogging Builds Thought Leadership
  102. 102. The Chazin Group The Chazin Group Meet Through Meetup
  103. 103. The Chazin Group The Chazin Group Join Meetup
  104. 104. The Chazin Group The Chazin Group Monitor Your Evolving BRAND
  105. 105. The Chazin Group The Chazin Group Leverage Social Media
  106. 106. The “ Informational ” Interview The Chazin Group The Chazin Group
  107. 107. The Informational Interview: Understand What People Do What They Enjoy Most/Least How They Got Into the Industry Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job! The Chazin Group The Chazin Group The Informational Interview
  108. 108. The Informational Interview: DO Ask For Referrals! Ask what they read to stay current Who in their company/organization is a “shining light” (rising star) Send Thank You Immediately The Chazin Group The Chazin Group The Informational Interview
  109. 109. Know Your Worth Place a “ VALUE ” on Your Brand The Chazin Group The Chazin Group
  110. 110. Research An Appropriate Salary Range: Numerous Resources Exist Online: SalaryCalculator.com Salary.com JobStar.org EcompOnline.com SalaryExpert.com Payscale.com/salary-calculator By Industry Experience Level Geography Bureau of Labor Statistics Anecdotal (Through Your Networking) The Chazin Group The Chazin Group Know Your Worth
  111. 111. The Chazin Group The Chazin Group Know Your Worth
  112. 112. The Chazin Group The Chazin Group Know Your Worth
  113. 113. The Chazin Group The Chazin Group Know Your Worth
  114. 114. The Interview Process The Chazin Group The Chazin Group
  115. 115. Interviewing Interviewer Is NOT an Expert, so… YOU Control the Process Get Ready…The Curtain’s Up Focus On…EVERYTHING! An Aptitude Test Might Be Given Rehearse Your Core Competencies Apply The ‘Mirroring’ Technique 1:to:1 Versus 1:to:Many The Chazin Group The Chazin Group Interviewing For Success
  116. 116. Interviewing Know Your Interviewer So You Can… Interview the Interviewer Salesmanship in Print Ask For The Sale Understand The Follow-Up Process Video/audiotape your practice Practice, Practice, Practice The Chazin Group The Chazin Group Interviewing For Success
  117. 117. Interviewing Questions Some Examples of AWFUL Questions: Tell Me About Yourself What Are Your Strengths/Greatest Weakness? Where do you see yourself in the future? What would your boss say about you? Why did you leave your last job? For each question add to the end of it: ” As it applies to my ability to do this job !” Relate their questions to your interests, strengths and accomplishments The Chazin Group The Chazin Group Interviewing For Success
  118. 118. Interviewing Questions What you SHOULD ask them: When we have my first review how will you gauge success? What are the most crucial 3 or 4 attributes of the ideal candidate you are seeking for this opportunity? What problems keep you up at night? What have been the qualities/characteristics of people you have worked most effectively with? What happened to the person doing the position most recently? The Chazin Group The Chazin Group Interviewing For Success
  119. 119. Can You Spot a TREND in These Questions? The Chazin Group The Chazin Group
  120. 120. The Chazin Group The Chazin Group “ Taxes have risen; our ability to pay has fallen; government of all kinds is faced by serious curtailment of income; the savings of many years in thousands of families are gone. More important, a host of unemployed citizens face the grim problem of existence, and an equally great number toil with little return. Only a foolish optimist can deny the dark realities of the moment.” “ Happiness lies in the joy of achievement, in the thrill of creative effort. The joy and moral stimulation of work no longer must be forgotten in the mad chase of…profits. These dark days will be worth all they cost us if they teach us that our true destiny is not to be ministered unto but to minister to Ourselves and to our fellow men.” “ Our greatest primary task is to put people to work . This is no unsolvable problem if we face it wisely and courageously.” A Little Perspective on Today…
  121. 121. The Chazin Group The Chazin Group First Inaugural Address. March 4, 1933
  122. 122. $15
  123. 123. The Chazin Group The Chazin Group

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