BMC - business model canvas
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BMC or business model canvas which consists of 9 blocks this is the first step for small businesses
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How to scale your budget based on sales goals for new logos and ARR
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In this presentation apart from the case studies of companies that implemented niche strategy I will show you what you should do to be successful in this strategy.
In what way will you benefit from this presentation?
The presentation is a practical, step by step guide loaded with tones of, tricks, hints, examples that will show you where you can go with your business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. My intention is that thanks to the presentation you will know:
1. How niche strategy work?
2. How you should build it in your industry?
3. Where you have to look for improvements to be competitive?
4. How to estimate your competitive advantage using data from your industry?
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This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
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For customers, building a brand requires creating associations that consumers are aware of and feel favorably toward. Key factors for building customer brands are choosing memorable and meaningful brand elements, integrating marketing programs around products, prices and channels, and leveraging secondary associations.
In industrial sectors, brands must be reliable, predictable and ensure quality to meet professional needs. High-tech industrial brands leverage secondary associations of quality and carefully design brand portfolios.
Service brands must ensure their delivery matches the brand promise, like how First Direct recruits for customer service skills. Improving service quality involves listening, reliability, quick responses and fair treatment.
BUSINESS MODEL CANVAS_POWERPOINT VERSION.pptx
The document provides an overview of the Business Model Canvas, which is a template for describing the various components of a business model. It outlines the nine building blocks of a business model: Value Propositions, Customer Segments, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. For each building block, the document provides a brief definition and examples to illustrate how businesses can analyze and describe their business models using this framework.
Mithoo
This document discusses branding in different sectors including customers, industrial, retail, and services.
For customers, building a brand requires creating associations that consumers are aware of and feel favorably toward. Key factors for customer branding include choosing memorable and meaningful brand elements, integrating marketing programs, and leveraging secondary associations.
In industrial sectors, branding focuses more on being reliable and ensuring quality since the audience is professional. Guidelines include adopting a clear corporate branding strategy and linking non-product associations.
Services have dimensions of tangibility, variability, and perishability that influence branding. For service companies, the brand is reflected in customer interactions. First Direct bank ensured high quality service through customer-focused recruiting.
Retailers
Developing and Implementing
The document discusses key concepts for developing and implementing marketing strategies and plans. It outlines five core business processes for creating customer value: market sensing, customer relationship management, new offering realization, fulfillment management, and customer acquisition. It also discusses strategic planning at different organizational levels, characteristics of core competencies, and elements that should be included in a marketing plan such as an executive summary, situation analysis, marketing strategy, financial projections, and implementation controls.
BMC in a nutshell
The document provides an overview of the business model canvas framework, which describes a business model using nine blocks that cover four key areas: customers, offer, infrastructure, and financial viability. The nine blocks are: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each block of the business model canvas is defined and described in one or two sentences.
Business modelling for a start up
The document provides an overview of key concepts for developing a business model canvas. It discusses the following components in 3 sentences or less each:
Value Proposition - How a business creates value for customers through elements like newness, performance, customization and more. Customer Segments - The specific target customers a business aims to serve. Channels - How customers are reached and engaged at different stages. Customer Relationships - The type of relationship a business has with its customers.
Key Activities - Critical things a business must do to operate. Key Resources - Important assets required like physical, intellectual, human and financial resources. Key Partners - Suppliers and partners needed. Revenue Streams - How value is captured through various revenue types like
Business model
In this session, we'll go through the business model canvas in depth to help you flesh out your ideas by mapping out your client groups and value propositions, the channels you'll use to reach them, and the connections you'll maintain with them.
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BMC - business model canvas
- 3. BUSINESS MODEL CANVAS PLAN for successful operation of business. It describes any company or business in the world. It is divided into two main parts: 1) Related to customer. 2) Related to (cost-revenue).
- 4. BUSINESS MODEL CANVAS 1.Customer segment: 1.1 you are existed to serve your customer, not they are for you. 1.2 customers can be classified due to their: *Demographics *behavior *psychographics etc.. 1.3 concept of single and multi sided markets with different values “s.m”.
- 5. BUSINESS MODEL CANVAS Value proposition: 1.1 reason for customer to choose you. 1.2 it must be unique. *performance *price *brand name etc.…
- 6. BUSINESS MODEL CANVAS Channels: 1.1 channels functions. 1.2 channels phases: *AWARENESS *PURCHASE *AFTER SALES
- 7. BUSINESS MODEL CANVAS Customer relationships: Customer relations describes the ways that a company will engage with its customers to improve the customer experience. 1.1 get >>> keep >>>> grow. 1.2 Personal Assistance --communities --Co-Creation-transactional.
- 8. BUSINESS MODEL CANVAS Revenue streams: 1.1 *how will you charge? *who will you charge?(multi-sided) *how will you price? (fixed-dynamic) *what is your price?(competitors and your value and segment).
- 9. BUSINESS MODEL CANVAS Key partners: 1.1 the relationships that you have with other business, governmental entities that help your business model work. 1. alliances between non-competitors. 2. Coopetition. 3. Joint Ventures to develop new businesses.
- 10. BUSINESS MODEL CANVAS Key resources: These are the resources that allow an enterprise to create and offer a Value Proposition, reach markets, maintain relationships with Customer Segments, and earn revenues. 1.Physical – Buildings, vehicles, machines, raw goods, etc. 2.Intellectual – Brand, partnerships, data bases etc. 3.Human resources – sales, marketers, engineers etc. 4.Financial – Cash, credit, etc.
- 11. BUSINESS MODEL CANVAS Key activities -the most important activities in executing a company’s value proposition. -Most of these activities will make themselves apparent as you answer the questions posed by other canvas blocks. 1.What key activities do our value propositions require? 1. Logistics. 2. Manufacturing. 3. Maintenance. 2.What key activities do our channels require? 1. Advertising. 2. Equipment. 3.What key activities do our customer relationships require? 1. Human resources. 2. Design/Change.
- 12. BUSINESS MODEL CANVAS Cost structure: all the costs and expenses that your company will incur while operating your business model. This final step in the process is important, because it will help your team decide whether to pivot or proceed. 1-strategy: 1.1 cost driven. 1.2 value driven. 2-category of cost: 2.1 fixed cost. 2.2 variable cost.
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