this slide mainly talks about how to get a fund and the resources, the stock market and the basic definition & B2B B2C companies and firmographis how to classify companies and select your segment.

1. Business
FUND, MARKET AND COMPANIES

2. Funding
 Firstly, we ask ourselves if we have skills, knowledge, money or experience
because its what matters most when we start.
 Nobody is waiting in the wings to throw money at you just because you have a
new and exciting business idea.
 Professional investors give great priority to your previous experience in building a
business and they expect to own a portion of the business equity and control for
the funds they provide. These are tough for a first-time entrepreneur.

3. Funding
 Here are the best ways of getting fund for your start-up:
1. Self-Funding / Bootstrapping:
• It should be considered as a first funding option because of its advantages.
• When you have your own money, you are tied to the business. On a later
stage, investors consider this as a good point. But this is suitable only if the initial
requirement is small.
• You don't have to worry about keeping investors happy.
• You can also keep more profits to yourself.

4. Funding
2-Crowdfunding:
 An entrepreneur will put up a detailed description of his business on a
crowdfunding platform. He will mention the goals of his business,
plans for making a profit, how much funding he needs and for what
reasons etc... and then consumers can read about the business and give
money if they like the idea.

5. Funding
3-Angel Investment:
 Angel investors are individuals with surplus cash and a keen interest in investing in
upcoming startups.
 They can also offer mentoring or advice alongside capital.
 Angel investors have helped to start up many prominent companies, including Google,
Yahoo and Alibaba.
 This alternative form of investing generally occurs in a company’s early stages of growth.
 Angel investors invest less amounts than venture capitalists.

6. Funding
4-Venture Capitalists
 This is where you make the big bets. Venture capitals are professionally managed
funds who invest in companies that have huge potential.
 VCs provide expertise, mentorship and acts as a litmus test of where the organization
is going; evaluating the business from the sustainability and scalability point of view.
 A venture capital investment may be appropriate for small businesses that are beyond
the startup phase and already generating revenues.
 They typically look for larger opportunities that are a little bit more stable; companies
having a strong team of people and a good traction.
 You also have to be flexible with your business and sometimes, you give up a little bit
more control. So, if you’re not interested in too much mentorship or compromise, this
might not be your best option.

7. Funding
5-Incubators / Accelerator:
Incubators are like a parent to a child, they nurture the business, providing
shelter tools, training and network to a business. Accelerators are, more or
less, the same thing. However, an incubator helps/assists/nurtures a business
to walk, while accelerator helps to run/take a giant leap.
You will also be able to make good connections with mentors, investors and
other fellow startups using this platform.
6-Winning Contests:

8. https://www.tiec.gov.eg/English/Programs/Accelerat
or-program/Pages/default.aspx

9. Funding
7-Bank Loans:
 The bank provides two kinds of financing for businesses. One is working capital
loan and the other is funding. Working Capital loan is the loan required to run one
complete cycle of revenue generating operations. Funding from the bank would
involve the usual process of sharing the business plan and the valuation details.

11. Funding
8-Product Pre-sale:
 Selling your products before they launch is often an overlooked and highly
effective way to raise the money needed for financing your business.
 Remember how Apple & Samsung start pre-orders of their products well ahead of
the official launch? Its a great way to improve cashflow and prepare yourself for
the consumer demand.

12. finally
The best way is to get money from your
customers.
If you don’t know how to swim in a swimming
pool, how are you going to swim in an ocean?

13. Corona & the future

14. Stock market

15. Stock market
 van der bürsen, brugge.
 First stock market in Amsterdam.
 The three types of markets:
1-stocks 2-currency 3-commodities

17. basics

18. ‫االستثمار‬ ‫شهادات‬
‫االستثمار‬ ‫صناديق‬

19. Questions

20. companies

21. B2B VS B2C

23. Firmographics &
Segmentation:

24. Firmographics & Segmentation:
 Firmographics are descriptive attributes of organizations, companies, non-
profits, governmental entities, corporations, or any other type of firm.
 Firmographic segmentation is the classification of business-to-business
customers based on shared company or organization attributes.
 This practice can help guide marketing, advertising, and sales by providing
deeper business insights and ultimately lead to more focused and effective
campaign strategies.

25. Firmographics & Segmentation:
 Variables used to create a firmographic target market :
There are countless variables B2B advertisers use to create meaningful market
segments using firmographics. Some of the most common include:
 1. Industry:
1. Industry type is a natural variable because some sectors are more likely than
others to be interested in certain products and services.
2. A company in the education industry looking to invest in a new classroom
technology won’t be interested in retailer selling construction materials.
Grouping these companies together allows businesses to cater their
advertising efforts to each industry.

26. Firmographics & Segmentation:
2. Annual revenue:
1. Looking at a revenue is essential because you want to advertise to those companies who can
realistically afford what you offer, rather than wasting an ad spent on prospects who can’t.
2. Your software might be more affordable than your competitors’ and so it will be more popular
among smaller companies with less annual revenue. Naturally, you want to target those smaller
companies who are more likely to be excited about your offer than a Fortune of 500 companies
with more revenue that operate on a much larger scale.
3. Company size:
1. The number of employees a company has matters because different-sized
companies likely respond differently to various messaging and advertising
tactics.

27. Firmographics & Segmentation:
 4. Location
1. Location firmographics refer to where a target business is located
geographically — city, state, region, country, continent, etc.
2. Are they in a large major city or a small remote town?
3. Is the company an international brand?

28. Firmographics & Segmentation:
5. Sales cycle stage:
 The position where a person or business sits within the sales cycle always impacts the
information that you provide for them. Are they in the awareness stage? i.e. are they just
getting to know your brand and exploring other possibilities? Are they in
the consideration stage where they’re contemplating your brand as a viable option for
them? Are they in the decision stage where they have concluded that your brand has
everything they need and have chosen you over your competitors?

29. Firmographics & Segmentation:
6. Performance over time:
 The grouping firms are together based on characteristics related to business
execution over time:
• Duration of existence --Rates of growth or decline--Profits and losses.
 Similarities in any of these categories can be an indicator that the firms need a common
solution: your product or service.

30. The end