Business Model

5,871 views

Published on

Business Model for Companies & Personal Life
http://anggriawan.web.id/2014/02/business-model.html

References:
- "Business Model Generation" by Alexander Osterwalder & Yves Pigneur
- "Business Model You" by Timothy Clark

Published in: Business
3 Comments
10 Likes
Statistics
Notes
No Downloads
Views
Total views
5,871
On SlideShare
0
From Embeds
0
Number of Embeds
3,509
Actions
Shares
0
Downloads
0
Comments
3
Likes
10
Embeds 0
No embeds

No notes for slide

Business Model

  1. 1. BUSINESS MODEL @anggriawan, kaist mba, 2014
  2. 2. BUSINESS MODEL A business model describes the rationale of how an organization creates, delivers, and captures value. INFRASTRUCTURE KEY ACTIVITIES KEY PARTNERS OFFER CUSTOMER RELATIONSHIP VALUE PROPOSITION KEY RESOURCES COST STRUCTURE TARGET CUSTOMER CHANNELS FINANCE CUSTOMERS REVENUE STREAMS
  3. 3. Value Propositions Key Activities Customer Relationships Key Partners Customers Key Resources Cost Structure Channels Revenue Streams
  4. 4. Customers CUSTOMERS - For whom are we creating value? - Who are our most important customers?
  5. 5. Value Propositions VALUE PROPOSITIONS - What value do we deliver to the customer? - Which one of our customer’s problems are we helping to solve? - What bundles of products and services are we offering to each customer segments?
  6. 6. CHANNELS -  Through which Channels do our customers want to be reached -  How are we reaching them now? -  How are we integrating them with customer routines: awareness, evaluation, purchase, delivery, after sales? Channels
  7. 7. Customer Relationships CUSTOMER RELATIONSHIPS -  What type of relationship does each of our customers expect us to establish and maintain with them? -  How costly are they?
  8. 8. REVENUE STREAMS -  For what value are our customers really willing to pay? -  How are they currently paying? How would they prefer to pay? -  Fixed pricing / dynamic pricing? Revenue Streams
  9. 9. KEY RESOURCES -  What Key Resources do our Value Propositions require? -  Physical? Intellectual? Human? Financial? Key Resources
  10. 10. Key Activities KEY ACTIVITIES -  What Key Activities do our Value Propositions require? -  Production? Problem solving? Platform/Network?
  11. 11. Key Partners KEY PARTNERS -  Who are our Key Partners? -  Who are our key suppliers? -  Which Key Resources are we acquiring from partners? -  Which Key Activities do partners perform?
  12. 12. COST STRUCTURE -  What are the most important costs inherent in our business model? -  Is our business model cost-driven or value-driven? Cost Structure
  13. 13. Example: Amazon.com Key Partners Key Activities Value Proposition Fulfillment Logistics Partners Customer Relationship Customized Online Profile & Recommendations Development & Maintenance Key Resources Online Retail Shop Channels IT Infrastr ucture & Software Platform Amazon.com

×