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Business Model Canvas
Mohammad Albattikhi
@MAlbattikhi
How do business
people traditionally
discuss business
models?
Mohammad Albattikhi Twitter: @MAlbattikhi
Smart People Sitting around a table
Mohammad Albattikhi Twitter: @MAlbattikhi
BLA BLA
BLA.. BLA..
Mohammad Albattikhi Twitter: @MAlbattikhi
BLA BLA
BLA.. BLA..
????
?
Mohammad Albattikhi Twitter: @MAlbattikhi
BLA BLA
BLA.. BLA..
??
? ?
Mohammad Albattikhi Twitter: @MAlbattikhi
Do you know what this
phenomena is called?
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
- Steve Blank, entrepreneur & author
“No business plan survives the
first contact with customers!”
Mohammad Albattikhi Twitter: @MAlbattikhi
- Mike Tyson, Professional Boxer
“Everybody has a plan until
they get punched in the face”
Mohammad Albattikhi Twitter: @MAlbattikhi
- Marshall McLuhan, philosopher
“Our age of anxiety is the result
of trying to do today’s jobs
with yesterday’s tools.”
Mohammad Albattikhi Twitter: @MAlbattikhi
Business Model Canvas
Mohammad Albattikhi Twitter: @MAlbattikhi
Build
Learn Measure
ProductIdeas
Data
Lean Startup Methodology
Mohammad Albattikhi Twitter: @MAlbattikhi
Form a Group & Pick a Company
Mohammad Albattikhi Twitter: @MAlbattikhi
Front StageBack Stage
Mohammad Albattikhi Twitter: @MAlbattikhi
BMC Value #1
The Business Model Canvas
is a visual language that gets
us beyond the land of blah
blah blah
Mohammad Albattikhi Twitter: @MAlbattikhi
BMC Value #2
We can use the canvas to
map existing models,
improve them,
and invent new ones
Mohammad Albattikhi Twitter: @MAlbattikhi
Ground Rules
Rule #1
Use sticky notes!
Don’t write directly on
the canvas
Mohammad Albattikhi Twitter: @MAlbattikhi
Rule #2
Don’t get stuck with blah
blah blah
BLA, BLA, BLA … BLA!
Mohammad Albattikhi Twitter: @MAlbattikhi
Rule #3
Start with any building
block
Mohammad Albattikhi Twitter: @MAlbattikhi
Rule #4
Avoid too much details
Mohammad Albattikhi Twitter: @MAlbattikhi
Rule #5
Avoid using bullet points
• BLA
• BLA
• BLA
• BLA
• BLA
Mohammad Albattikhi Twitter: @MAlbattikhi
Rule #6
Be precise for every
building block
Mohammad Albattikhi Twitter: @MAlbattikhi
Rule #7
Separate different ideas
or stories into different
canvases
Mohammad Albattikhi Twitter: @MAlbattikhi
Rule #8
But if you want
to keep them
together, use
color coding
Mohammad Albattikhi Twitter: @MAlbattikhi
Rule #9
Tell a story
Mohammad Albattikhi Twitter: @MAlbattikhi
Business Model Canvas
Front Stage
Mohammad Albattikhi Twitter: @MAlbattikhi
Value Proposition
What are you building?
What pain are we solving?
What gain is our customer getting?
What is the compelling reason for customer
to buy?
Mohammad Albattikhi Twitter: @MAlbattikhi
Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Mohammad Albattikhi Twitter: @MAlbattikhi
Per-cup
coffee
machine
Mohammad Albattikhi Twitter: @MAlbattikhi
Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
No Animal
Shows
Mohammad Albattikhi Twitter: @MAlbattikhi
Connect with
friends
Targeted ads
Mohammad Albattikhi Twitter: @MAlbattikhi
Healthiest
chocolate
for kids
Mohammad Albattikhi Twitter: @MAlbattikhi
Great place
to stay for
low price
Rent out
extra space
Mohammad Albattikhi Twitter: @MAlbattikhi
Music
Video
performance
Concerts
Mohammad Albattikhi Twitter: @MAlbattikhi
Relevant
web search
results
Targeted
Ads
(AdWords)
Mohammad Albattikhi Twitter: @MAlbattikhi
Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Mohammad Albattikhi Twitter: @MAlbattikhi
Safe &
easy way
to order
taxi
New way
to get
customers
Mohammad Albattikhi Twitter: @MAlbattikhi
On-demand
movies & TV
shows
Successful
Shows
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Customer Segment
Who are your most important customers, clients,
or users?
For whom are we creating value?
Types of Customer Segments
Mass Market
Niche Market
Segmented
Multi-sided Platform
Mohammad Albattikhi Twitter: @MAlbattikhi
Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Individuals
with Long
distance
calls
Businesses
with
international
relationships
Mohammad Albattikhi Twitter: @MAlbattikhi
Per-cup
coffee
machine
Families
Medium-
size
businesses
Mohammad Albattikhi Twitter: @MAlbattikhi
Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Above
Average
income
families
No Animal
Shows
Theater
and Opera`
visitors
Individuals
with
average
income
Mohammad Albattikhi Twitter: @MAlbattikhi
Connect with
friends
Targeted ads
Internet
Users
Advertisers
(Ad agencies /
companies)
Mohammad Albattikhi Twitter: @MAlbattikhi
Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Mohammad Albattikhi Twitter: @MAlbattikhi
Great place
to stay for
low price
Rent out
extra space People w/
extra space
to rent
Travelers
Mohammad Albattikhi Twitter: @MAlbattikhi
Music
Video
performance
Concerts
Hip Hop &
Pop Music
Fans
Mohammad Albattikhi Twitter: @MAlbattikhi
Relevant
web search
results
Targeted
Ads
(AdWords)
Internet
users
Advertisers
(Ad agencies /
companies)
Mohammad Albattikhi Twitter: @MAlbattikhi
Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
High Income
People
Mohammad Albattikhi Twitter: @MAlbattikhi
Safe &
easy way
to order
taxi
New way
to get
customers
Taxi
commuters
Taxi drivers
Mohammad Albattikhi Twitter: @MAlbattikhi
On-demand
movies & TV
shows
Internet
Users
TV ChannelsSuccessful
Shows
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Environmen-
talists
Above avg.
income
individuals
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Channels
Direct Indirect
Physical Sales force Stores
Virtual Web sales Web sales
Mohammad Albattikhi Twitter: @MAlbattikhi
Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Skype.com
Individuals
with Long
distance
calls
Businesses
with
international
relationships
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
Mohammad Albattikhi Twitter: @MAlbattikhi
Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Hotels
and
Casinos DVD
Above
Average
income
families
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
Mohammad Albattikhi Twitter: @MAlbattikhi
Connect with
friends
Targeted ads
FaceBook.com
Internet
Users
Advertisers
(Ad agencies /
companies)
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Grocery
stores
Mohammad Albattikhi Twitter: @MAlbattikhi
Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
Airbnb app
Mohammad Albattikhi Twitter: @MAlbattikhi
Music
Video
performance
Concerts
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Mohammad Albattikhi Twitter: @MAlbattikhi
Relevant
web search
results
Targeted
Ads
(AdWords)
Google.com
Internet
users
Advertisers
(Ad agencies /
companies)
Mohammad Albattikhi Twitter: @MAlbattikhi
Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Mohammad Albattikhi Twitter: @MAlbattikhi
Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Mohammad Albattikhi Twitter: @MAlbattikhi
On-demand
movies & TV
shows
Netflix.com
Internet
Users
Netflix App
TV ChannelsSuccessful
Shows
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Customer Relationships
Awareness
Interest
Consideration
Purchase Satisfaction Surveys
Check-in Calls
Loyalty Programs
Product Updates
Referrals
NextSell
UpSell
Bundling
GET GROWKEEP
Mohammad Albattikhi Twitter: @MAlbattikhi
Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Businesses
with
international
relationships
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
Mohammad Albattikhi Twitter: @MAlbattikhi
Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Advertisers
(Ad agencies /
companies)
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Grow:
Varity of
products
Mohammad Albattikhi Twitter: @MAlbattikhi
Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Mohammad Albattikhi Twitter: @MAlbattikhi
Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Advertisers
(Ad agencies /
companies)
Automation
Mohammad Albattikhi Twitter: @MAlbattikhi
Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Mohammad Albattikhi Twitter: @MAlbattikhi
Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
Netflix App
TV ChannelsSuccessful
Shows
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Revenue Stream
Methods To Generate Revenue
Product/service Sales
Brokerage Fee
Lending / Renting / Leasing
Subscription Fee
Usage Fee
Advertising
Licensing
Mohammad Albattikhi Twitter: @MAlbattikhi
Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
1 x Machine Repetitive
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales
Mohammad Albattikhi Twitter: @MAlbattikhi
Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Per-unit sale Bulk Sales
Grow:
Varity of
products
Mohammad Albattikhi Twitter: @MAlbattikhi
Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Concerts Merchandise
Mohammad Albattikhi Twitter: @MAlbattikhi
Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation
Mohammad Albattikhi Twitter: @MAlbattikhi
Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale
Mohammad Albattikhi Twitter: @MAlbattikhi
Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Netflix App
TV ChannelsSuccessful
Shows
Licensing
Shows
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
subscription Accessories
Business Model Canvas
Back Stage
Mohammad Albattikhi Twitter: @MAlbattikhi
Key Resources
Common Key Resources
Physical  Office Space  Supplies
Intellectual  Trademarks
 Copyrights
 Trade Secrets
 Patents
 Contracts
Human  Employees
 Mentors
 Advisors
Financial  Friends
 Family
 Crowd - funding
 Angel Investors
 Venture Capital firms
Mohammad Albattikhi Twitter: @MAlbattikhi
Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Software
Technology
Brand
Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
1 x Machine Repetitive
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Patent
Quality
Coffee
Brand
Mohammad Albattikhi Twitter: @MAlbattikhi
Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
Performers
Technology
and sound
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales
Mohammad Albattikhi Twitter: @MAlbattikhi
Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Software
Technology
Brand
Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store
Data
Mohammad Albattikhi Twitter: @MAlbattikhi
Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Per-unit sale Bulk Sales
Grow:
Varity of
products
Secret
recipe Distribution
center
Mohammad Albattikhi Twitter: @MAlbattikhi
Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Base of
places
announced Platform
Brand Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Concerts Merchandise
Brand
Band
members
Mohammad Albattikhi Twitter: @MAlbattikhi
Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Software
Technology
Brand
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation
Data
Mohammad Albattikhi Twitter: @MAlbattikhi
Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale
Know-how
Designers
Material
Mohammad Albattikhi Twitter: @MAlbattikhi
Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Base of taxi
drivers
Reputation
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Software
Technology
Brand Netflix App
TV ChannelsSuccessful
Shows
Licensing
Shows
Copyrights
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car
Supercharge
infrastructure
Patents
Human talent
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
subscription Accessories
Engineers
Patent
Key Activities
What do you need to be able to perform
well?
Common Key Activities
Production
Marketing and Sales
Platform / Network Management
Mohammad Albattikhi Twitter: @MAlbattikhi
Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Software
Technology
Brand
Software
Development
Marketing
Customer
service
Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
1 x Machine Repetitive
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Distribution
Marketing
Production
Patent
Quality
Coffee
Brand
Mohammad Albattikhi Twitter: @MAlbattikhi
Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
Performers
Technology
and sound
Unique Show
Development
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales
Marketing
Mohammad Albattikhi Twitter: @MAlbattikhi
Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Software
Technology
Brand
Platform
Development
Data-center
Operations
Management
Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store
Data
Mohammad Albattikhi Twitter: @MAlbattikhi
Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Per-unit sale Bulk Sales
Grow:
Varity of
products
Distribution
Marketing
Secret
recipe Distribution
center
Mohammad Albattikhi Twitter: @MAlbattikhi
Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Platform
development
Community
management
Marketing
Base of
places
announced Platform
Brand Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Concerts Merchandise
Song
Writing
Singing and
performing
Brand
Band
members
Mohammad Albattikhi Twitter: @MAlbattikhi
Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Software
Technology
Brand
Software
Development
Manage IT
infrastructure
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation
Data
Mohammad Albattikhi Twitter: @MAlbattikhi
Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale
Know-how
Designers
Material
Globalized
Production
Marketing
Fighting
Counterfeit
Products
Mohammad Albattikhi Twitter: @MAlbattikhi
Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Taxi drivers
acquisition
Platform
development
Taxi
monitoring
Base of taxi
drivers
Reputation
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Software
Technology
Brand
Advertising Content
Renewal
Content
Licensing
Netflix App
TV ChannelsSuccessful
Shows
Licensing
Shows
TV Shows
Production
Copyrights
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car
Manage
SuperCharge
Startions
Car production
and
Manufacturing
R&D
Supercharge
infrastructure
Patents
Human talent
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
subscription Accessories
Production of
hardware
R&D
Engineers
Patent
Key Partners
Who will help you deliver?
Who are your key suppliers?
Motivations To Having Partners
Economy of scale
Reduction of risk and uncertainty
Acquisition of particular resources / activities
Mohammad Albattikhi Twitter: @MAlbattikhi
Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Software
Technology
Brand
Software
Development
Marketing
Customer
service
Telecom
Partners
Payment
providers Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
1 x Machine Repetitive
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Distribution
Marketing
Production
Patent
Quality
Coffee
Brand
Machine
Manufact-
urers
Coffee
Suppliers
Mohammad Albattikhi Twitter: @MAlbattikhi
Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
Performers
Technology
and sound
Unique Show
Development
MGM resorts
international
Disney
World
YouTube
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales
Marketing
Mohammad Albattikhi Twitter: @MAlbattikhi
Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Software
Technology
Brand
Platform
Development
Data-center
Operations
Management
Content
Partners
e.g. game
developers Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store
Data
Mohammad Albattikhi Twitter: @MAlbattikhi
Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Per-unit sale Bulk Sales
Grow:
Varity of
products
Packaging
companies
Distribution
Marketing
Secret
recipe Distribution
center
Ingredients
suppliers
Mohammad Albattikhi Twitter: @MAlbattikhi
Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Platform
development
Community
management
Marketing
Base of
places
announced Platform
Brand
Payment
providers
Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Concerts Merchandise
Song
Writing
Singing and
performing
Brand
Band
members
Musicians
Producers
Distribution
companies
Mohammad Albattikhi Twitter: @MAlbattikhi
Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Software
Technology
Brand
Software
Development
Manage IT
infrastructure
Payment
providers
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation
Google+
YouTube
& Google
products
Data
Mohammad Albattikhi Twitter: @MAlbattikhi
Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale
Know-how
Designers
Material
Globalized
Production
Marketing
Fighting
Counterfeit
Products
Raw
material
suppliers
No
franchise
Model
agencies
Mohammad Albattikhi Twitter: @MAlbattikhi
Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Taxi drivers
acquisition
Platform
development
Taxi
monitoring
Base of taxi
drivers
Reputation
Mobile
providers
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Software
Technology
Brand
Advertising Content
Renewal
Content
Licensing
Movies &
Television
Studios
Payment
providers
Netflix App
TV ChannelsSuccessful
Shows
Licensing
Shows
TV Shows
Production
Copyrights
Internet
service
providers
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car
Manage
SuperCharge
Startions
Car production
and
Manufacturing
R&D
Supercharge
infrastructure
Patents
Human talent
Toyota
Battery
Manufacturing
plants
(Panasonic)
High
Performance
Computing
GPU Producers
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
subscription Accessories
Production of
hardware
R&D
Engineers
Patent
Walgreen
(balance
rewards)
Preventure
(Employee’s
wellness)
Apps
Compatible w/
Fitbit software
Cost Structure
All the costs incurred to operate your
business
Examples of questions to ask:
What are the most important costs?
Which key resources are most expensive?
Which key activities are most important?
Mohammad Albattikhi Twitter: @MAlbattikhi
Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Software
Technology
Brand
Software
Development
Marketing
Customer
service
Telecom
Partners
Payment
providers
Software &
Technology
Development
Labor costs Marketing
Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store
Mohammad Albattikhi Twitter: @MAlbattikhi
Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
1 x Machine Repetitive
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Distribution
Marketing
Production
Patent
Quality
Coffee
Brand
Machine
Manufact-
urers
Coffee
Suppliers
B2B & B2C
Distribution
Marketing
Production
Mohammad Albattikhi Twitter: @MAlbattikhi
Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
Performers
Technology
and sound
Unique Show
Development
MGM resorts
international
Disney
World
YouTube
Production
and
operation
Salaries Training
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales
Marketing
Marketing
Mohammad Albattikhi Twitter: @MAlbattikhi
Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Software
Technology
Brand
Platform
Development
Data-center
Operations
Management
Content
Partners
e.g. game
developers
Software &
Technology
Development
Labor costs
Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store
Data
Mohammad Albattikhi Twitter: @MAlbattikhi
Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Per-unit sale Bulk Sales
Grow:
Varity of
products
Packaging
companies
Distribution
Marketing
Marketing Distribution Production
Secret
recipe Distribution
center
Ingredients
suppliers
Mohammad Albattikhi Twitter: @MAlbattikhi
Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Platform
development
Community
management
Marketing
Base of
places
announced Platform
Brand
Payment
providers
Insurance Marketing Servers
Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Concerts Merchandise
Song
Writing
Singing and
performing
Brand
Band
members
Musicians
Producers
Distribution
companies
Salaries Marketing
and PR
Music
production
cost
Mohammad Albattikhi Twitter: @MAlbattikhi
Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Software
Technology
Brand
Software
Development
Manage IT
infrastructure
Payment
providers
Software &
Technology
Development
Labor costs
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation
Google+
YouTube
& Google
products
Data
Mohammad Albattikhi Twitter: @MAlbattikhi
Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale
Know-how
Designers
Material
Globalized
Production
Marketing
Fighting
Counterfeit
Products
Raw
material
suppliers
No
franchise
Model
agencies
Production
costs
Labor costs Logistics
costs
Marketing
Mohammad Albattikhi Twitter: @MAlbattikhi
Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Taxi drivers
acquisition
Platform
development
Taxi
monitoring
Base of taxi
drivers
Reputation
Mobile
providers
Software &
Technology
Development
MarketingServers
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth
Mohammad Albattikhi Twitter: @MAlbattikhi
On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Software
Technology
Brand
Advertising Content
Renewal
Content
Licensing
Movies &
Television
Studios
Payment
providers
Movies &
shows
Licensing
Servers
and
Technology
Marketing
Netflix App
TV ChannelsSuccessful
Shows
Licensing
Shows
TV Shows
Production
Copyrights
Internet
service
providers
Mohammad Albattikhi Twitter: @MAlbattikhi
Mohammad Albattikhi Twitter: @MAlbattikhi
Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car
Manage
SuperCharge
Startions
Car production
and
Manufacturing
R&D
Supercharge
infrastructure
Patents
Human talent
R&D Marketing Salaries Production
Toyota
Battery
Manufacturing
plants
(Panasonic)
High
Performance
Computing
GPU Producers
Mohammad Albattikhi Twitter: @MAlbattikhi
GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
subscription Accessories
Production of
hardware
R&D
Engineers
Patent
Walgreen
(balance
rewards)
Preventure
(Employee’s
wellness)
Apps
Compatible w/
Fitbit software
Production Logistics Marketing R&D
Mohammad Albattikhi
Twittter: @MAlbattikhi

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Business Model Canvas Workshop

  • 1. Business Model Canvas Mohammad Albattikhi @MAlbattikhi
  • 2. How do business people traditionally discuss business models? Mohammad Albattikhi Twitter: @MAlbattikhi
  • 3. Smart People Sitting around a table Mohammad Albattikhi Twitter: @MAlbattikhi
  • 4. BLA BLA BLA.. BLA.. Mohammad Albattikhi Twitter: @MAlbattikhi
  • 5. BLA BLA BLA.. BLA.. ???? ? Mohammad Albattikhi Twitter: @MAlbattikhi
  • 6. BLA BLA BLA.. BLA.. ?? ? ? Mohammad Albattikhi Twitter: @MAlbattikhi
  • 7. Do you know what this phenomena is called? Mohammad Albattikhi Twitter: @MAlbattikhi
  • 10. - Steve Blank, entrepreneur & author “No business plan survives the first contact with customers!” Mohammad Albattikhi Twitter: @MAlbattikhi
  • 11. - Mike Tyson, Professional Boxer “Everybody has a plan until they get punched in the face” Mohammad Albattikhi Twitter: @MAlbattikhi
  • 12. - Marshall McLuhan, philosopher “Our age of anxiety is the result of trying to do today’s jobs with yesterday’s tools.” Mohammad Albattikhi Twitter: @MAlbattikhi
  • 13. Business Model Canvas Mohammad Albattikhi Twitter: @MAlbattikhi
  • 14. Build Learn Measure ProductIdeas Data Lean Startup Methodology Mohammad Albattikhi Twitter: @MAlbattikhi
  • 15. Form a Group & Pick a Company Mohammad Albattikhi Twitter: @MAlbattikhi
  • 16. Front StageBack Stage Mohammad Albattikhi Twitter: @MAlbattikhi
  • 17. BMC Value #1 The Business Model Canvas is a visual language that gets us beyond the land of blah blah blah Mohammad Albattikhi Twitter: @MAlbattikhi
  • 18. BMC Value #2 We can use the canvas to map existing models, improve them, and invent new ones Mohammad Albattikhi Twitter: @MAlbattikhi
  • 20. Rule #1 Use sticky notes! Don’t write directly on the canvas Mohammad Albattikhi Twitter: @MAlbattikhi
  • 21. Rule #2 Don’t get stuck with blah blah blah BLA, BLA, BLA … BLA! Mohammad Albattikhi Twitter: @MAlbattikhi
  • 22. Rule #3 Start with any building block Mohammad Albattikhi Twitter: @MAlbattikhi
  • 23. Rule #4 Avoid too much details Mohammad Albattikhi Twitter: @MAlbattikhi
  • 24. Rule #5 Avoid using bullet points • BLA • BLA • BLA • BLA • BLA Mohammad Albattikhi Twitter: @MAlbattikhi
  • 25. Rule #6 Be precise for every building block Mohammad Albattikhi Twitter: @MAlbattikhi
  • 26. Rule #7 Separate different ideas or stories into different canvases Mohammad Albattikhi Twitter: @MAlbattikhi
  • 27. Rule #8 But if you want to keep them together, use color coding Mohammad Albattikhi Twitter: @MAlbattikhi
  • 28. Rule #9 Tell a story Mohammad Albattikhi Twitter: @MAlbattikhi
  • 29. Business Model Canvas Front Stage Mohammad Albattikhi Twitter: @MAlbattikhi
  • 30. Value Proposition What are you building? What pain are we solving? What gain is our customer getting? What is the compelling reason for customer to buy? Mohammad Albattikhi Twitter: @MAlbattikhi
  • 31. Free online voice & video calls Cheap long distance calls to regular phones Mohammad Albattikhi Twitter: @MAlbattikhi
  • 33. Star Performers Music and Dance Thrill and Danger No Humor and clowns No Animal Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  • 34. Connect with friends Targeted ads Mohammad Albattikhi Twitter: @MAlbattikhi
  • 36. Great place to stay for low price Rent out extra space Mohammad Albattikhi Twitter: @MAlbattikhi
  • 40. Safe & easy way to order taxi New way to get customers Mohammad Albattikhi Twitter: @MAlbattikhi
  • 41. On-demand movies & TV shows Successful Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  • 42. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations
  • 43. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health
  • 44. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations
  • 45. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health
  • 46. Customer Segment Who are your most important customers, clients, or users? For whom are we creating value? Types of Customer Segments Mass Market Niche Market Segmented Multi-sided Platform Mohammad Albattikhi Twitter: @MAlbattikhi
  • 47. Free online voice & video calls Cheap long distance calls to regular phones Individuals with Long distance calls Businesses with international relationships Mohammad Albattikhi Twitter: @MAlbattikhi
  • 49. Star Performers Music and Dance Thrill and Danger No Humor and clowns Above Average income families No Animal Shows Theater and Opera` visitors Individuals with average income Mohammad Albattikhi Twitter: @MAlbattikhi
  • 50. Connect with friends Targeted ads Internet Users Advertisers (Ad agencies / companies) Mohammad Albattikhi Twitter: @MAlbattikhi
  • 51. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Mohammad Albattikhi Twitter: @MAlbattikhi
  • 52. Great place to stay for low price Rent out extra space People w/ extra space to rent Travelers Mohammad Albattikhi Twitter: @MAlbattikhi
  • 53. Music Video performance Concerts Hip Hop & Pop Music Fans Mohammad Albattikhi Twitter: @MAlbattikhi
  • 55. Quality Fashion Products Timeless & Modern Status Symbol Special Orders High Income People Mohammad Albattikhi Twitter: @MAlbattikhi
  • 56. Safe & easy way to order taxi New way to get customers Taxi commuters Taxi drivers Mohammad Albattikhi Twitter: @MAlbattikhi
  • 57. On-demand movies & TV shows Internet Users TV ChannelsSuccessful Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  • 58. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Environmen- talists Above avg. income individuals
  • 59. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Weight and health Conscious Middle and high income individuals Comfortable using technology
  • 60. Channels Direct Indirect Physical Sales force Stores Virtual Web sales Web sales Mohammad Albattikhi Twitter: @MAlbattikhi
  • 61. Free online voice & video calls Cheap long distance calls to regular phones Skype.com Individuals with Long distance calls Businesses with international relationships App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 63. Star Performers Music and Dance Thrill and Danger No Humor and clowns Hotels and Casinos DVD Above Average income families No Animal Shows YouTube Theater and Opera` visitors Individuals with average income Mohammad Albattikhi Twitter: @MAlbattikhi
  • 64. Connect with friends Targeted ads FaceBook.com Internet Users Advertisers (Ad agencies / companies) App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 65. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Grocery stores Mohammad Albattikhi Twitter: @MAlbattikhi
  • 66. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers Airbnb app Mohammad Albattikhi Twitter: @MAlbattikhi
  • 67. Music Video performance Concerts Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Mohammad Albattikhi Twitter: @MAlbattikhi
  • 69. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Limited number of stores www. Louisvuitton .com High Income People Mohammad Albattikhi Twitter: @MAlbattikhi
  • 70. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Mohammad Albattikhi Twitter: @MAlbattikhi
  • 71. On-demand movies & TV shows Netflix.com Internet Users Netflix App TV ChannelsSuccessful Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  • 72. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals
  • 73. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores
  • 74. Customer Relationships Awareness Interest Consideration Purchase Satisfaction Surveys Check-in Calls Loyalty Programs Product Updates Referrals NextSell UpSell Bundling GET GROWKEEP Mohammad Albattikhi Twitter: @MAlbattikhi
  • 75. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Businesses with international relationships App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 77. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families No Animal Shows YouTube Theater and Opera` visitors Individuals with average income Mohammad Albattikhi Twitter: @MAlbattikhi
  • 78. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Advertisers (Ad agencies / companies) App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 79. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Grow: Varity of products Mohammad Albattikhi Twitter: @MAlbattikhi
  • 80. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 81. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Mohammad Albattikhi Twitter: @MAlbattikhi
  • 83. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Mohammad Albattikhi Twitter: @MAlbattikhi
  • 84. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 85. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users Netflix App TV ChannelsSuccessful Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  • 86. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals
  • 87. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores
  • 88. Revenue Stream Methods To Generate Revenue Product/service Sales Brokerage Fee Lending / Renting / Leasing Subscription Fee Usage Fee Advertising Licensing Mohammad Albattikhi Twitter: @MAlbattikhi
  • 89. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 90. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 91. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Mohammad Albattikhi Twitter: @MAlbattikhi
  • 92. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 93. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Mohammad Albattikhi Twitter: @MAlbattikhi
  • 94. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 95. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Mohammad Albattikhi Twitter: @MAlbattikhi
  • 96. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Mohammad Albattikhi Twitter: @MAlbattikhi
  • 97. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Mohammad Albattikhi Twitter: @MAlbattikhi
  • 98. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 99. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Netflix App TV ChannelsSuccessful Shows Licensing Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  • 100. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car
  • 101. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories
  • 102. Business Model Canvas Back Stage Mohammad Albattikhi Twitter: @MAlbattikhi
  • 103. Key Resources Common Key Resources Physical  Office Space  Supplies Intellectual  Trademarks  Copyrights  Trade Secrets  Patents  Contracts Human  Employees  Mentors  Advisors Financial  Friends  Family  Crowd - funding  Angel Investors  Venture Capital firms Mohammad Albattikhi Twitter: @MAlbattikhi
  • 104. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 105. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Patent Quality Coffee Brand Mohammad Albattikhi Twitter: @MAlbattikhi
  • 106. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Mohammad Albattikhi Twitter: @MAlbattikhi
  • 107. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi
  • 108. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Secret recipe Distribution center Mohammad Albattikhi Twitter: @MAlbattikhi
  • 109. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Base of places announced Platform Brand Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 110. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Brand Band members Mohammad Albattikhi Twitter: @MAlbattikhi
  • 112. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Mohammad Albattikhi Twitter: @MAlbattikhi
  • 113. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Base of taxi drivers Reputation Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 114. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Netflix App TV ChannelsSuccessful Shows Licensing Shows Copyrights Mohammad Albattikhi Twitter: @MAlbattikhi
  • 115. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Supercharge infrastructure Patents Human talent
  • 116. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Engineers Patent
  • 117. Key Activities What do you need to be able to perform well? Common Key Activities Production Marketing and Sales Platform / Network Management Mohammad Albattikhi Twitter: @MAlbattikhi
  • 118. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Software Development Marketing Customer service Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 119. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Distribution Marketing Production Patent Quality Coffee Brand Mohammad Albattikhi Twitter: @MAlbattikhi
  • 120. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound Unique Show Development No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Marketing Mohammad Albattikhi Twitter: @MAlbattikhi
  • 121. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Platform Development Data-center Operations Management Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi
  • 122. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Distribution Marketing Secret recipe Distribution center Mohammad Albattikhi Twitter: @MAlbattikhi
  • 123. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Platform development Community management Marketing Base of places announced Platform Brand Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 124. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Song Writing Singing and performing Brand Band members Mohammad Albattikhi Twitter: @MAlbattikhi
  • 126. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Globalized Production Marketing Fighting Counterfeit Products Mohammad Albattikhi Twitter: @MAlbattikhi
  • 127. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Taxi drivers acquisition Platform development Taxi monitoring Base of taxi drivers Reputation Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 128. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Advertising Content Renewal Content Licensing Netflix App TV ChannelsSuccessful Shows Licensing Shows TV Shows Production Copyrights Mohammad Albattikhi Twitter: @MAlbattikhi
  • 129. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Manage SuperCharge Startions Car production and Manufacturing R&D Supercharge infrastructure Patents Human talent
  • 130. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Production of hardware R&D Engineers Patent
  • 131. Key Partners Who will help you deliver? Who are your key suppliers? Motivations To Having Partners Economy of scale Reduction of risk and uncertainty Acquisition of particular resources / activities Mohammad Albattikhi Twitter: @MAlbattikhi
  • 132. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Software Development Marketing Customer service Telecom Partners Payment providers Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 133. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Distribution Marketing Production Patent Quality Coffee Brand Machine Manufact- urers Coffee Suppliers Mohammad Albattikhi Twitter: @MAlbattikhi
  • 134. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound Unique Show Development MGM resorts international Disney World YouTube No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Marketing Mohammad Albattikhi Twitter: @MAlbattikhi
  • 135. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Platform Development Data-center Operations Management Content Partners e.g. game developers Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi
  • 136. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Packaging companies Distribution Marketing Secret recipe Distribution center Ingredients suppliers Mohammad Albattikhi Twitter: @MAlbattikhi
  • 137. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Platform development Community management Marketing Base of places announced Platform Brand Payment providers Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 138. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Song Writing Singing and performing Brand Band members Musicians Producers Distribution companies Mohammad Albattikhi Twitter: @MAlbattikhi
  • 139. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Software Development Manage IT infrastructure Payment providers Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Google+ YouTube & Google products Data Mohammad Albattikhi Twitter: @MAlbattikhi
  • 140. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Globalized Production Marketing Fighting Counterfeit Products Raw material suppliers No franchise Model agencies Mohammad Albattikhi Twitter: @MAlbattikhi
  • 141. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Taxi drivers acquisition Platform development Taxi monitoring Base of taxi drivers Reputation Mobile providers Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 142. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Advertising Content Renewal Content Licensing Movies & Television Studios Payment providers Netflix App TV ChannelsSuccessful Shows Licensing Shows TV Shows Production Copyrights Internet service providers Mohammad Albattikhi Twitter: @MAlbattikhi
  • 143. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Manage SuperCharge Startions Car production and Manufacturing R&D Supercharge infrastructure Patents Human talent Toyota Battery Manufacturing plants (Panasonic) High Performance Computing GPU Producers
  • 144. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Production of hardware R&D Engineers Patent Walgreen (balance rewards) Preventure (Employee’s wellness) Apps Compatible w/ Fitbit software
  • 145. Cost Structure All the costs incurred to operate your business Examples of questions to ask: What are the most important costs? Which key resources are most expensive? Which key activities are most important? Mohammad Albattikhi Twitter: @MAlbattikhi
  • 146. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Software Development Marketing Customer service Telecom Partners Payment providers Software & Technology Development Labor costs Marketing Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  • 147. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Distribution Marketing Production Patent Quality Coffee Brand Machine Manufact- urers Coffee Suppliers B2B & B2C Distribution Marketing Production Mohammad Albattikhi Twitter: @MAlbattikhi
  • 148. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound Unique Show Development MGM resorts international Disney World YouTube Production and operation Salaries Training No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Marketing Marketing Mohammad Albattikhi Twitter: @MAlbattikhi
  • 149. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Platform Development Data-center Operations Management Content Partners e.g. game developers Software & Technology Development Labor costs Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi
  • 150. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Packaging companies Distribution Marketing Marketing Distribution Production Secret recipe Distribution center Ingredients suppliers Mohammad Albattikhi Twitter: @MAlbattikhi
  • 151. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Platform development Community management Marketing Base of places announced Platform Brand Payment providers Insurance Marketing Servers Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 152. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Song Writing Singing and performing Brand Band members Musicians Producers Distribution companies Salaries Marketing and PR Music production cost Mohammad Albattikhi Twitter: @MAlbattikhi
  • 153. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Software Development Manage IT infrastructure Payment providers Software & Technology Development Labor costs Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Google+ YouTube & Google products Data Mohammad Albattikhi Twitter: @MAlbattikhi
  • 154. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Globalized Production Marketing Fighting Counterfeit Products Raw material suppliers No franchise Model agencies Production costs Labor costs Logistics costs Marketing Mohammad Albattikhi Twitter: @MAlbattikhi
  • 155. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Taxi drivers acquisition Platform development Taxi monitoring Base of taxi drivers Reputation Mobile providers Software & Technology Development MarketingServers Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  • 156. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Advertising Content Renewal Content Licensing Movies & Television Studios Payment providers Movies & shows Licensing Servers and Technology Marketing Netflix App TV ChannelsSuccessful Shows Licensing Shows TV Shows Production Copyrights Internet service providers Mohammad Albattikhi Twitter: @MAlbattikhi
  • 157. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Manage SuperCharge Startions Car production and Manufacturing R&D Supercharge infrastructure Patents Human talent R&D Marketing Salaries Production Toyota Battery Manufacturing plants (Panasonic) High Performance Computing GPU Producers
  • 158. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Production of hardware R&D Engineers Patent Walgreen (balance rewards) Preventure (Employee’s wellness) Apps Compatible w/ Fitbit software Production Logistics Marketing R&D