Business Model Canvas Workshop

Business Model Canvas
Mohammad Albattikhi
@MAlbattikhi

How do business
people traditionally
discuss business
models?
Mohammad Albattikhi Twitter: @MAlbattikhi

Smart People Sitting around a table

BLA BLA
BLA.. BLA..

BLA BLA
BLA.. BLA..
????
?

BLA BLA
BLA.. BLA..
??
? ?

Do you know what this
phenomena is called?

- Steve Blank, entrepreneur & author
“No business plan survives the
first contact with customers!”

- Mike Tyson, Professional Boxer
“Everybody has a plan until
they get punched in the face”

- Marshall McLuhan, philosopher
“Our age of anxiety is the result
of trying to do today’s jobs
with yesterday’s tools.”

Build
Learn Measure
ProductIdeas
Data
Lean Startup Methodology

Form a Group & Pick a Company

Front StageBack Stage

BMC Value #1
The Business Model Canvas
is a visual language that gets
us beyond the land of blah
blah blah

BMC Value #2
We can use the canvas to
map existing models,
improve them,
and invent new ones

Rule #1
Use sticky notes!
Don’t write directly on
the canvas

Rule #2
Don’t get stuck with blah
blah blah
BLA, BLA, BLA … BLA!

Rule #3
Start with any building
block

Rule #4
Avoid too much details

Rule #5
Avoid using bullet points
• BLA
• BLA
• BLA
• BLA
• BLA

Rule #6
Be precise for every
building block

Rule #7
Separate different ideas
or stories into different
canvases

Rule #8
But if you want
to keep them
together, use
color coding

Rule #9
Tell a story

Front Stage

Value Proposition
What are you building?
What pain are we solving?
What gain is our customer getting?
What is the compelling reason for customer
to buy?

Free online
voice &
video calls
Cheap long
distance calls
to regular
phones

Per-cup
coffee
machine

Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
No Animal
Shows

Connect with
friends
Targeted ads

Healthiest
chocolate
for kids

Great place
to stay for
low price
Rent out
extra space

Music
Video
performance
Concerts

Relevant
web search
results
Targeted
Ads
(AdWords)

Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders

Safe &
easy way
to order
taxi
New way
to get
customers

On-demand
movies & TV
shows
Successful
Shows

Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations

GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health

Customer Segment
Who are your most important customers, clients,
or users?
For whom are we creating value?
Types of Customer Segments
Mass Market
Niche Market
Segmented
Multi-sided Platform

Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Individuals
with Long
distance
calls
Businesses
with
international
relationships

Per-cup
coffee
machine
Families
Medium-
size
businesses

Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Above
Average
income
families
No Animal
Shows
Theater
and Opera`
visitors
Individuals
with
average
income

Connect with
friends
Targeted ads
Internet
Users
Advertisers
(Ad agencies /
companies)

Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids

Great place
to stay for
low price
Rent out
extra space People w/
extra space
to rent
Travelers

Music
Video
performance
Concerts
Hip Hop &
Pop Music
Fans

Relevant
web search
results
Targeted
Ads
(AdWords)
Internet
users
Advertisers
(Ad agencies /
companies)

Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
High Income
People

Safe &
easy way
to order
taxi
New way
to get
customers
Taxi
commuters
Taxi drivers

On-demand
movies & TV
shows
Internet
Users
TV ChannelsSuccessful
Shows

Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Environmen-
talists
Above avg.
income
individuals

GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology

Channels
Direct Indirect
Physical Sales force Stores
Virtual Web sales Web sales

Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Skype.com
Individuals
with Long
distance
calls
Businesses
with
international
relationships
App Store

Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com

Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Hotels
and
Casinos DVD
Above
Average
income
families
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income

Connect with
friends
Targeted ads
FaceBook.com
Internet
Users
Advertisers
(Ad agencies /
companies)
App Store

Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Grocery
stores

Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
Airbnb app

Music
Video
performance
Concerts
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events

Relevant
web search
results
Targeted
Ads
(AdWords)
Google.com
Internet
users
Advertisers
(Ad agencies /
companies)

Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People

Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers

On-demand
movies & TV
shows
Netflix.com
Internet
Users
Netflix App
Shows

Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals

GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores

Customer Relationships
Awareness
Interest
Consideration
Purchase Satisfaction Surveys
Check-in Calls
Loyalty Programs
Product Updates
Referrals
NextSell
UpSell
Bundling
GET GROWKEEP

Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Businesses
with
international
relationships
App Store

Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth

Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income

Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Advertisers
(Ad agencies /
companies)
App Store

Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Grow:
Varity of
products

Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth

Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events

Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Advertisers
(Ad agencies /
companies)
Automation

Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People

Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth

On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
Netflix App
Shows

Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals

GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores

Revenue Stream
Methods To Generate Revenue
Product/service Sales
Brokerage Fee
Lending / Renting / Leasing
Subscription Fee
Usage Fee
Advertising
Licensing

Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store

Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
1 x Machine Repetitive
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth

Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales

Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store

Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Per-unit sale Bulk Sales
Grow:
Varity of
products

Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth

Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Concerts Merchandise

Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation

Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale

Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth

On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Netflix App
Shows
Licensing
Shows

Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car

GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
subscription Accessories

Back Stage

Key Resources
Common Key Resources
Physical  Office Space  Supplies
Intellectual  Trademarks
 Copyrights
 Trade Secrets
 Patents
 Contracts
Human  Employees
 Mentors
 Advisors
Financial  Friends
 Family
 Crowd - funding
 Angel Investors
 Venture Capital firms

Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Software
Technology
Brand
Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store

Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Patent
Quality
Coffee
Brand

Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
Performers
Technology
and sound
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales

Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Software
Technology
Brand
Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store
Data

Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Grow:
Varity of
products
Secret
recipe Distribution
center

Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Base of
places
announced Platform
Brand Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth

Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Brand
Band
members

Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Software
Technology
Brand
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation
Data

Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale
Know-how
Designers
Material

Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Base of taxi
drivers
Reputation
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth

On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Software
Technology
Brand Netflix App
Shows
Licensing
Shows
Copyrights

Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car
Supercharge
infrastructure
Patents
Human talent

GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
Engineers
Patent

Key Activities
What do you need to be able to perform
well?
Common Key Activities
Production
Marketing and Sales
Platform / Network Management

Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Software
Technology
Brand
Software
Development
Marketing
Customer
service
Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store

Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Distribution
Marketing
Production
Patent
Quality
Coffee
Brand

Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
Performers
Technology
and sound
Unique Show
Development
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales
Marketing

Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Software
Technology
Brand
Platform
Development
Data-center
Operations
Management
Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store
Data

Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Grow:
Varity of
products
Distribution
Marketing
Secret
recipe Distribution
center

Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Platform
development
Community
management
Marketing
Base of
places
announced Platform
Brand Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth

Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Song
Writing
Singing and
performing
Brand
Band
members

Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Software
Technology
Brand
Software
Development
Manage IT
infrastructure
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation
Data

Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale
Know-how
Designers
Material
Globalized
Production
Marketing
Fighting
Counterfeit
Products

Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Taxi drivers
acquisition
Platform
development
Taxi
monitoring
Base of taxi
drivers
Reputation
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth

On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Software
Technology
Brand
Advertising Content
Renewal
Content
Licensing
Netflix App
Shows
Licensing
Shows
TV Shows
Production
Copyrights

Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car
Manage
SuperCharge
Startions
Car production
and
Manufacturing
R&D
Supercharge
infrastructure
Patents
Human talent

GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
Production of
hardware
R&D
Engineers
Patent

Key Partners
Who will help you deliver?
Who are your key suppliers?
Motivations To Having Partners
Economy of scale
Reduction of risk and uncertainty
Acquisition of particular resources / activities

Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Software
Technology
Brand
Software
Development
Marketing
Customer
service
Telecom
Partners
Payment
providers Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store

Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Distribution
Marketing
Production
Patent
Quality
Coffee
Brand
Machine
Manufact-
urers
Coffee
Suppliers

Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
Performers
Technology
and sound
Unique Show
Development
MGM resorts
international
Disney
World
YouTube
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales
Marketing

Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Software
Technology
Brand
Platform
Development
Data-center
Operations
Management
Content
Partners
e.g. game
developers Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store
Data

Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Grow:
Varity of
products
Packaging
companies
Distribution
Marketing
Secret
recipe Distribution
center
Ingredients
suppliers

Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Platform
development
Community
management
Marketing
Base of
places
announced Platform
Brand
Payment
providers
Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth

Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Song
Writing
Singing and
performing
Brand
Band
members
Musicians
Producers
Distribution
companies

Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Software
Technology
Brand
Software
Development
Manage IT
infrastructure
Payment
providers
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation
Google+
YouTube
& Google
products
Data

Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale
Know-how
Designers
Material
Globalized
Production
Marketing
Fighting
Counterfeit
Products
Raw
material
suppliers
No
franchise
Model
agencies

Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Taxi drivers
acquisition
Platform
development
Taxi
monitoring
Base of taxi
drivers
Reputation
Mobile
providers
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth

On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Software
Technology
Brand
Advertising Content
Renewal
Content
Licensing
Movies &
Television
Studios
Payment
providers
Netflix App
Shows
Licensing
Shows
TV Shows
Production
Copyrights
Internet
service
providers

Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car
Manage
SuperCharge
Startions
Car production
and
Manufacturing
R&D
Supercharge
infrastructure
Patents
Human talent
Toyota
Battery
Manufacturing
plants
(Panasonic)
High
Performance
Computing
GPU Producers

GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
Production of
hardware
R&D
Engineers
Patent
Walgreen
(balance
rewards)
Preventure
(Employee’s
wellness)
Apps
Compatible w/
Fitbit software

Cost Structure
All the costs incurred to operate your
business
Examples of questions to ask:
What are the most important costs?
Which key resources are most expensive?
Which key activities are most important?

Free online
voice &
video calls
Cheap long
distance calls
to regular
phones
Get:
Marketing
Campaigns Keep:
Free good
quality
calls
Grow:
Word of
Mouth
Skype.com
Individuals
with Long
distance
calls
Free basic
account
Pre-paid
calls to
regular
phones
Software
Technology
Brand
Software
Development
Marketing
Customer
service
Telecom
Partners
Payment
providers
Software &
Technology
Development
Labor costs Marketing
Businesses
with
international
relationships
Subscription
for
multiusers &
business
App Store

Per-cup
coffee
machine
Families
Medium-
size
businesses
Retail
Nespresso
stores
Nespresso.
com
Pod sale
Get:
In-stores
tasting bar
Keep:
Acquire &
lock-in
Grow:
Word of
Mouth
Distribution
Marketing
Production
Patent
Quality
Coffee
Brand
Machine
Manufact-
urers
Coffee
Suppliers
B2B & B2C
Distribution
Marketing
Production

Star
Performers
Music and
Dance
Thrill and
Danger
No Humor
and clowns
Get:
Marketing
Campaigns Keep:
Amazing
customer
experience
Grow:
Word of
Mouth
Hotels
and
Casinos DVD
Above
Average
income
families
Circus
show
tickets
Branded
Apparel
Performers
Technology
and sound
Unique Show
Development
MGM resorts
international
Disney
World
YouTube
Production
and
operation
Salaries Training
No Animal
Shows
YouTube
Theater
and Opera`
visitors
Individuals
with
average
income
YouTube
Ada
DVD
Sales
Marketing
Marketing

Connect with
friends
Targeted ads
Get:
Started with
Universities Keep:
High
switching
cost
Grow:
Word of
Mouth
FaceBook.com
Internet
Users
Free user
accounts
Software
Technology
Brand
Platform
Development
Data-center
Operations
Management
Content
Partners
e.g. game
developers
Software &
Technology
Development
Labor costs
Advertisers
(Ad agencies /
companies)
Per-click
Ads
revenue
Per 1000
impressions
Ads revenue
App Store
Data

Parents with
Kids 3 – 10
years old
Healthiest
chocolate
for kids
Get:
TV Ads
Keep:
Print kids
name on
wrapper
Grocery
stores
Grow:
Varity of
products
Packaging
companies
Distribution
Marketing
Marketing Distribution Production
Secret
recipe Distribution
center
Ingredients
suppliers

Great place
to stay for
low price
Rent out
extra space
Airbnb.com
People w/
extra space
to rent
Travelers
6% - 12%
of booking
fee
3% of
successful
booking
Platform
development
Community
management
Marketing
Base of
places
announced Platform
Brand
Payment
providers
Insurance Marketing Servers
Airbnb app
Get:
Marketing
Campaigns Keep:
Rating and
insurance
coverage
Grow:
Word of
Mouth

Music
Video
performance
Concerts
Media &
Social
Media
Hip Hop &
Pop Music
Fans
Radio
Sations
Online
(iTunes)
Blackeyed-
peas.com
Events
Licensing
to TV and
Radio
Stations
Song
Writing
Singing and
performing
Brand
Band
members
Musicians
Producers
Distribution
companies
Salaries Marketing
and PR
Music
production
cost

Relevant
web search
results
Targeted
Ads
(AdWords)
Automation
Google.com
Internet
users
Free
Search
Per-click
Ads
revenue
Software
Technology
Brand
Software
Development
Manage IT
infrastructure
Payment
providers
Software &
Technology
Development
Labor costs
Advertisers
(Ad agencies /
companies)
Per 1000
impressions
Ads revenue
Automation
Google+
YouTube
& Google
products
Data

Quality
Fashion
Products Timeless &
Modern
Status
Symbol
Special
Orders
Get:
Native Ads &
Fashion
Shows
Keep:
Life Time
Free
RepairsGrow:
Word of
Mouth
Limited
number of
stores
www.
Louisvuitton
.com
High Income
People
Sales of
goods
Products
never go in
sale
Know-how
Designers
Material
Globalized
Production
Marketing
Fighting
Counterfeit
Products
Raw
material
suppliers
No
franchise
Model
agencies
Production
costs
Labor costs Logistics
costs
Marketing

Safe &
easy way
to order
taxi
New way
to get
customers
Easy Taxi
App
Taxi
commuters
Taxi drivers
Free
Per ride
payment
Monthly
subscription
Taxi drivers
acquisition
Platform
development
Taxi
monitoring
Base of taxi
drivers
Reputation
Mobile
providers
Software &
Technology
Development
MarketingServers
Get:
Social
Media
Marketing
Keep:
Self-service
/ rating
Grow:
Word of
Mouth

On-demand
movies & TV
shows
Get:
Marketing
Campaigns Keep:
High-Quality
video
streaming
Grow:
Word of
Mouth
Netflix.com
Internet
Users
$9.99 per
month
Software
Technology
Brand
Advertising Content
Renewal
Content
Licensing
Movies &
Television
Studios
Payment
providers
Movies &
shows
Licensing
Servers
and
Technology
Marketing
Netflix App
Shows
Licensing
Shows
TV Shows
Production
Copyrights
Internet
service
providers

Environment
Friendly car
Car
Customization
Different
Battery
Options
Free charging
at
SuperCharger
Stations
Direct
Distributions
(Tesla Stores)
Tesla’s
Website
Environmen-
talists
Above avg.
income
individuals
Get:
Participate in
Public events
Get:
Free Test
Drives
Keep:
High
customer
satisfactions
Grow:
Private Drive
party and
referals
Sale of Car
Manage
SuperCharge
Startions
Car production
and
Manufacturing
R&D
Supercharge
infrastructure
Patents
Human talent
R&D Marketing Salaries Production
Toyota
Battery
Manufacturing
plants
(Panasonic)
High
Performance
Computing
GPU Producers

GPS, elevation
and heart rate
tracker
Wireless
Auto-syncing
Personalized
health info
Advices
Motivate users
to improve
their health
Get:
Free app
trial
Keep:
45-day return
policy
Keep:
1 year
warranty
Grow:
Word of
mouth
Weight and
health
Conscious
Middle and
high income
individuals
Comfortable
using
technology
Sports
equipment
stores
App stores
Different
model FitBit
Devices
$50/YR
Production of
hardware
R&D
Engineers
Patent
Walgreen
(balance
rewards)
Preventure
(Employee’s
wellness)
Apps
Compatible w/
Fitbit software
Production Logistics Marketing R&D

Mohammad Albattikhi
Twittter: @MAlbattikhi

Business Model Canvas Workshop

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