Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
To assess licensing potentials of the key IPR holders, forward citation based Amber Cluster Search was used. Identified NFC patents of a specific IPR holder were used as an input to the cluster search to evaluate licensing opportunities. All the values of licensing potential higher than one are aggregated for a specific potential licensee. Thus, higher in licensing potential value for a specific potential licensee means higher in licensing opportunity.
MIT Enterprise Forum event on December 17 "NFC Circle" Mobile Wallet Wars and Warriors" Just about everyone in the NFC space has or plans to release a mobile wallet for one big reason – control of the consumer. But how many wallets can a consumer have or will they want? How many wallets can or will a merchant want to support? And what do both of these big stakeholders do while this is all being sorted? And what is the role of other key stakeholders like mobile operators, bank issuers and payments networks?
Our panel consists of the most important mobile wallet warriors who are on the front lines of this very exciting commerce battleground where the winner could really “take all.” They’ll speak openly about what they are doing, how merchants and consumers are responding, and where they see all of this ending up.
Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
To assess licensing potentials of the key IPR holders, forward citation based Amber Cluster Search was used. Identified NFC patents of a specific IPR holder were used as an input to the cluster search to evaluate licensing opportunities. All the values of licensing potential higher than one are aggregated for a specific potential licensee. Thus, higher in licensing potential value for a specific potential licensee means higher in licensing opportunity.
MIT Enterprise Forum event on December 17 "NFC Circle" Mobile Wallet Wars and Warriors" Just about everyone in the NFC space has or plans to release a mobile wallet for one big reason – control of the consumer. But how many wallets can a consumer have or will they want? How many wallets can or will a merchant want to support? And what do both of these big stakeholders do while this is all being sorted? And what is the role of other key stakeholders like mobile operators, bank issuers and payments networks?
Our panel consists of the most important mobile wallet warriors who are on the front lines of this very exciting commerce battleground where the winner could really “take all.” They’ll speak openly about what they are doing, how merchants and consumers are responding, and where they see all of this ending up.
Presentation by Hisashi Yamamoto of NXP Semiconductors from the Tokyo Tap Into NFC Seminar on February 9, 2016.
NXP presents solutions for the next generation of NFC applications. Presentation includes a general overview of NFC and NXP’s achievements, and then focuses on the steady growing number of NFC applications in gaming, automotive, the connected home, payment, access, and marketing.
This presentation was delivered at the HCE+Tokenization Summit Amsterdam by Alexander Rensink, Vice Chairman of NFC Forum.
Presentation reviews:
- NFC and the Connected World
- Latest Market Developments
- HCE in Action
NFC is usually associated with the term, "mobile wallet". Consumers can make their payments using their phones in restaurants, public transport's networks and supermarkets.
Presentation by Paula Hunter at the Internet of Things 2014
In this presentation, Paula Hunter (Executive Director, NFC Forum) gives an overview of NFC Growth and the status of NFC globally, challenges and opportunities of NFC in payment, and the convergence of IOT and NFC.
droidcon 2012: What's the Hack is NFC .., Hauke Meyn, NXPDroidcon Berlin
NFC, the intuitive contactless technology is finding its way into more and more mobile phone devices. NFC stands for Near Field Communication and is a contactless technology gearing to massively ease information gathering and content sharing. It's very easy to use and allows short range, point to point communication between NFC enabled devices as well as access to content on passive tags and cards. The presentation will focus to provide a technology introduction, some hints on already available applications with a life demonstration of the technology. We will discuss the use cases driving the technology, the level of NFC integration in Android. The NCF API and it's classes will be presented and last but not least we plan to run a little life coding session to show how easy applications can be enabled and can benefit from NFC.
Presentation by Koichi Tagawa of Sony, NFC Forum Chairman, from the Tokyo Tap Into NFC Seminar on February 9, 2016.
Presentation goes over the latest market developments, the paradigm shift of what NFC brings, and the role of the NFC Forum.
NFC Goes Social, February 11, 2013 event. This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
Presentation by Hisashi Yamamoto of NXP Semiconductors from the Tokyo Tap Into NFC Seminar on February 9, 2016.
NXP presents solutions for the next generation of NFC applications. Presentation includes a general overview of NFC and NXP’s achievements, and then focuses on the steady growing number of NFC applications in gaming, automotive, the connected home, payment, access, and marketing.
This presentation was delivered at the HCE+Tokenization Summit Amsterdam by Alexander Rensink, Vice Chairman of NFC Forum.
Presentation reviews:
- NFC and the Connected World
- Latest Market Developments
- HCE in Action
NFC is usually associated with the term, "mobile wallet". Consumers can make their payments using their phones in restaurants, public transport's networks and supermarkets.
Presentation by Paula Hunter at the Internet of Things 2014
In this presentation, Paula Hunter (Executive Director, NFC Forum) gives an overview of NFC Growth and the status of NFC globally, challenges and opportunities of NFC in payment, and the convergence of IOT and NFC.
droidcon 2012: What's the Hack is NFC .., Hauke Meyn, NXPDroidcon Berlin
NFC, the intuitive contactless technology is finding its way into more and more mobile phone devices. NFC stands for Near Field Communication and is a contactless technology gearing to massively ease information gathering and content sharing. It's very easy to use and allows short range, point to point communication between NFC enabled devices as well as access to content on passive tags and cards. The presentation will focus to provide a technology introduction, some hints on already available applications with a life demonstration of the technology. We will discuss the use cases driving the technology, the level of NFC integration in Android. The NCF API and it's classes will be presented and last but not least we plan to run a little life coding session to show how easy applications can be enabled and can benefit from NFC.
Presentation by Koichi Tagawa of Sony, NFC Forum Chairman, from the Tokyo Tap Into NFC Seminar on February 9, 2016.
Presentation goes over the latest market developments, the paradigm shift of what NFC brings, and the role of the NFC Forum.
NFC Goes Social, February 11, 2013 event. This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
NFC, More Than Just Mobile Payments (March 2012)eBay
This is a presentation given by VP, Business Development of Blue Bite, Dan Trigub during the Cartes Expo and Conference in Las Vegas on March 6, 2012.
The presentation was entitled: "NFC, More Than Just Mobile Payments - Delivering Rich Content at Moments of Maximum Influence."
MIT Enterprise Forum of Cambridge Connected Things panel: IoT in Motion
Today things are in constant motion, creating the need to track and trace, not only an items location, but to understand the entire journey- temperature, pressure, humidity. Today pallets, cases, cartons and boxes are all being tagged joining the world of IOT enabled devices. Billions of dollars are wasted on lost items, spoiled food and improperly handled pharmaceuticals, but by deploying IoT related solutions provides each of these items with a “voice” to capture and play back their journey.
The end game is to create an IoT network with a clear vision from beginning to the end is enabled, effectively creating the concept of a “glass pipeline” where visibility and data is available throughout an items journey.
Speakers
Barb Johnston, Manager Operational Programs, Air Canada
Mike Nicometo, CEO, Cargo Aware LLC
Eric Wood, Vice President Product Management, Printed Electronics, RR Donnelley
Thomas Zurick, Director, Unisys Corporation
Moderator
David Eagleson, VP of Worldwide Sale & Strategic Accounts Brightvolt/ Former Board Member RFID Global Solutions
Creately offers series of professional network diagram templates which you can use instantly to create your own network diagrams. Draw network diagrams with Creately network diagram templates. (CISCO, LAN, WAN, Topology)Many types of network diagram templates can be found on our diagram community. Just click on the use as templates button to immediately start modifying it using our online diagramming tools.
La movilidad digital será, junto con las aplicaciones en la nube, unos de los principales impulsores de la transformación digital en los próximos años. El informe analiza las últimas tendencias en movilidad digital.
Finacle Digital Commerce solution leverages the power of digital money to unlock new revenue streams, extend distribution reach, and foster customer loyalty for financial institutions, telecom service providers, and retailers.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Similar to Blue bite mit nfc goes social feb2013 (20)
Hear insights from Will Perkins and Dinesh Melwani, Members of Mintz’s Venture Capital & Emerging Companies and Technology Practices, on getting your company “financing-ready” and the pros and cons of using different financing structures — including SAFEs, convertible notes, and series seed preferred stock.
These slides were presented at the MIT Enterprise Forum Cambridge event on 04.30.19 hosted at Foley Hoag in partnership with: ACTION Innovation Network, NECEC/Navigate, The Cleantech Open Northeast, Clean Energy Ventures (CEV), Greentown Labs, Launchpad Venture Group, MassCEC, The MIT Tech Transfer Center (MTTC), NECEC, North Shore InnoVentures, The Engine, and the Worcester Cleantech Incubator.
Bookkeeping and taxes might be the farthest thing from your mind when starting a business, but if they are done wrong, or not done at all, it can end up costing you more than you realize.
Eileen Driscoll of Supporting Strategies will discuss the “Three C’s” of proper bookkeeping - consistency, controls and cash - for your business to ensure you can produce accurate and useful financial information. She will be joined by Robert Traester and Dawn Darnell of WithumSmith+Brown, PC who will discuss tax planning opportunities for your business in a post-tax-reform climate.
Speakers
Eileen Driscoll, Managing Director, Supporting Strategies
Robert Traester, Senior Tax Accountant, WithumSmith+Brown, PC
Dawn Darnell, Senior Manager, WithumSmith+Brown, PC
During the 9/25/17 Launch Smart clinic, we had a tutorial on the history and challenges of Augmented Reality (AR) and Virtual Reality (VR) with Bernard Francois, Founder, Preview Labs
On December 5, 2017, the MIT Enterprise Forum of Cambridge brought together a spectrum of cannabis cognoscenti across business, academia, and technology to offer a range of views, insights, and opinions for how best to face the brave new world of legalized cannabis to maximize its contribution to the people of Massachusetts and beyond.
In this MIT Enterprise Forum of Cambridge Innovation Series event, we heard from CEOs, founders, and technology experts at the companies on the forefront of this ongoing digital transformation of supply chain.
Speakers: Samantha Radocchia, Co-Founder and Chief Product Officer, Chronicled, Brigid McDermott, Vice President, Blockchain, IBM, Dan Harple, Founder and CEO, Context Labs, Dan Doles, CEO, Mojix and Bill McBeath, Chief Research Officer, ChainLink Research
Moderated by: Michael Casey, Senior Advisor - Blockchain Research, MIT Media Lab
The MIT Enterprise Forum of Cambridge gathered together a crowd on March 29, 2017 at the Broad Institute to hear about some of the most exciting wearable technologies on the front wave of transformation in healthcare.
From devices that measure brain activity and track workouts, to systems that stimulate muscles to minimize workouts, to body sensors and voice-activated collaborative care solutions that help improve patient engagement and quality of care, the possibilities are near endless.
Please note not all slides presented at the live event are available here, per the request of the presenting companies.
For more information about the MIT Enterprise Forum of Cambridge and all of our programs, please visit: www.mitforumcanbridge.org
MIT Enterprise Forum of Cambridge Connected Things 2017 keynote speaker: Mac Devine, VP & CTO, Emerging Technology & Advanced Innovation, IBM Cloud Division
MIT Enterprise Forum of Cambridge Connected Things 2017 panel discussion on "IoT Analytics: Using Analytics to Generate High Value from IoT in the Real World"
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. TV
Events Radio
Direct
Print
Mail
Digital OOH
MIT - NFC Goes Social 2
3. Mobile has forever changed how people interact with the world around them
NEWS &
RETAIL HEALTHCARE EDUCATION
ENTERTAINMENT
• 70% of shoppers said • The U.K.’s Financial • Mobile biosensors are • Campuses are
that they had made or Times has seen a 40% increasingly being used providing calendars,
will make purchase on in digital subscriptions for real-time health news & event
smartphones and a 12% decrease in monitoring information via mobile
print subscriptions in
• GSI Commerce • Smartphones • Mobile apps are being
2011
reported number of increasingly being used deployed that allow
mobile shoppers has • Cloud-based digital to monitor/manage faculty to deliver
risen over 500% since content licensing diet & physical activity classroom instruction
2009 systems support the • Students are using
fast growing consump- • The US Government is
• Retailers have looking to mobile as a mobile technologies to
tion of digital content submit work &
identified the mobile on mobile devices key for reducing
channel is the #1 healthcare costs collaborate both in &
target for capital • Content companies out of class
outlays are investing signifi- • Mobile is redefining
cantly in creating learning
content for mobile
MIT - NFC Goes Social 3
5. NFC (Near-Field-Communication) is one of the most recent forms of wireless
communication to enter the U.S. marketplace
NFC offers short-range (2in.) secure and simple communication between devices
NFC can be used to make transactions, exchange digital content, and connect
electronic devices with a touch
NFC can enable current and future
solutions in areas such as:
• Information exchange
• Loyalty and coupons
• Content downloads
• Access control
• Consumer electronics
• Payments
• Transport
MIT - NFC Goes Social 5
6. STATION STORE THEATER
VEHICLE OFFICE ANYWHERE
AIRPORT RESTAURANT STADIUM
Area
Download and
Usage of NFC Mobile Phone
Pass gate
Enter/Exit Pay by credit card personalize
office application
Get information Adjust seat
Get loyalty points
from smart position
Exchange Pass entrance Check usage
poster
business cards Get and use history
Open door
coupon Get event
Get information
Log in to PC: information Download
from information Pay parking
Print using Share information ticket
kiosk fee
copier and coupon
machine among users Lock phone
Pay bus/taxi fare
remotely
Banking
Industries
Mass Transport
Public
Security Retail Entertainment Any
Transport
Advertising
Credit Card
MIT - NFC Goes Social 6
7. With NFC coming on to the scene, mobile is making it easier for people to share
and interact with their friends and environment
MIT - NFC Goes Social 7
8. Samsung enabled Out-of-Home advertising media with NFC to promote its new
Galaxy S3 phone and create Samsung-envy for non-NFC handset owners (iPhone)
Users can download free content by tapping the NFC-enabled posters at Shopping
Malls, Airports, Movie Theatres, College Campuses, Bus Stops, Phone Kiosks, and
Train Stations in NY, CHI, LA, SF, BOS, PHI, DAL, D.C. and TOR
MIT - NFC Goes Social 8