The document outlines the Blue Bite platform's capabilities for enhancing mobile engagement through NFC and QR technology. Users can interact with various physical assets to purchase products, download apps, or receive offers, all while enjoying full tracking and accountability. The platform is designed for easy integration into out-of-home (OOH) campaigns across multiple media types and locations, ensuring consumer engagement is free and accessible.

1. DELIVERING RELEVANT MOBILE ENGAGEMENT AT POINTS OF MAXIMUM INFLUENCE
VIEW THE
BLUE BITE
DEMO?
YES

2. • Enable OOH with mTAG®
Platform (NFC & QR)
• Tap or Scan physical asset
and…
− Buy products
− View rich media content
− Download apps
− Sign up for offers
• Full tracking and
accountability
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3. • mTAG® enabled with NFC & QR
• Tap mTAG® Placard to engage
• Digital CTA drives interaction
• Phones enabled out-of-the-box
• No external application (NFC)
• Free for consumers
− Deliver rich media content
− Drive app downloads
− Deliver coupons and offers
− Send users to mobile site
• Full tracking and accountability
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4. Coasters & Table Business Cards, Coffee Sleeves,
Tents Tags & Labels Placards & More
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5. • Rich media content
delivery
• Works with digital / static
call-to-action (CTA)
• 100% opt-in engagement
• Free for consumers
• Void of carriers
• Robust tracking
• Targeted remarketing
• High Handset Penetration
• 95% Bluetooth
• 50% WiFi
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6. Easily add Mobile to OOH
Campaign in ANY Market
and ANY Media Type
New York • Los Angeles • Chicago • Philadelphia • San Francisco • Dallas • Boston • Atlanta • D.C.
• Houston • Detroit • Phoenix • Seattle • Miami • Denver • Orlando • Sacramento • Pittsburgh
• Baltimore • Portland • Indianapolis • And More
• Billboards • Street Furniture • Transit • Alternative • Retail • Cinema
• Storescapes • Bus Shelters • Airports • Digital Place • Malls • Lobbies
• Windowscapes • Phone Kiosks • Subway / Rail Based • C-Stores
• Urban Panels • Taxis • DOOH • QSR
ONE BUY • ONE PLATFORM • ONE REPORT
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7. Jun ‘10 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10
Feb ‘11 Apr ‘11 Jun ‘11 Oct ‘11 Jul ‘11
Jul ‘11 Aug ‘11 Sep ‘11 Oct ‘11 Nov ‘11
Dec ‘11 Feb ‘12 Apr ‘12 May ‘12 Jul ‘12
Aug ‘12 Sep ‘12 Oct ‘12 Nov ‘12 Dec ‘12
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8. Social Media Sweepstakes / Email Lists Web-based Mobile Games
Video Content Delivery Images / Wallpapers
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9. Application Downloads Coupons / Promotions
Maps / Location Relevant Offers Interactive Scheduler / Customizer
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10. Currently Available Coming Soon
Samsung HTC Samsung LG Sony
Nexus S Amaze Galaxy SIII Viper Xperia  Motorola Bullet
 Samsung Wave
 Motorola Jet
 Blackberry Torch
 Huawei Sonic
 Nokia N5 / 801T
 Panasonic Eluga
Bold Samsung Galaxy Nokia HTC Nokia HTC LG
9930 Galaxy SII Nexus C7 One-X Lumia 920 EVO 4G Optimus
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11. Consumer’s mobile device prompted
Consumers sees NFC enabled media at Consumer connects to branded WiFi
with an “opt in/out” message (e.g.
a venue (hyper-local interaction: 1-3in) network (e.g. “BlueBite WiFi”)
“Would you like to receive content
Consumer taps phone to media to Consumer opens browser, connects to from Blue Bite via Bluetooth”)
download content/mobile app, any webpage and rich media content
Consumer selects “YES” and receives
receive offer, launch site, buy item, etc is viewed / downloaded
content directly to mobile device
Consumer sees CTA on digital screen
CTA on digital screen with a large 2D Consumer sees CTA on digital screen
or receives link via Bluetooth or WiFi
barcode which can be scanned with and can connect via WiFi, WaP or QR
which directs him/her to mobile
smartphone camera to the appropriate APP store to
website “getthisnow.mobi”
Consumer will be driven to URL to download mobile applications for all
Consumer can download content major smartphone platforms
download content/app, fill out form
and/or mobile application that is
featured in campaign
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12. FEATURE
 Proactively push content to phones
(push vs. pull consumer action)
 Compatible with smartphones
 Compatible with non-smartphones
 Always free to consumers
 No need for external app download
 Always wireless carrier-free
interaction
 Ability to micro-target location
(<10ft.)
 Continued mobile interaction
outside of venue / original contact
 Current consumer adoption /
market penetration
ENGAGE WITH YOUR CUSTOMERS ON AS MANY HANDSETS AS POSSIBLE
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