This is a presentation given by VP, Business Development of Blue Bite, Dan Trigub during the Cartes Expo and Conference in Las Vegas on March 6, 2012. The presentation was entitled: "NFC, More Than Just Mobile Payments - Delivering Rich Content at Moments of Maximum Influence."

1. NFC, More Than Just Mobile Payments –
Delivering Rich Content at Moments of Maximum Influence
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2. • NFC Can Change the Face of Mobile Payments – But Still A Ways Away
‒ Many cooks in the kitchen fighting for the same piece of the pie: POS Players / Carriers /
OEMs / Credit Card Players / Platform Providers and more…
‒ Not all are convinced:
 “By the time NFC catches up, we'll be in a world that will move away from the
point-of-sales terminal.“ - David Marcus, PayPal's VP of Mobile
 “Using NFC (Near Field Communication) to pay for something is not much
different than swiping your credit card on a terminal.” – Nick Hughes, CEO of
Seconds, Entrepreneur and Blogger
• We Now Demand Media on the Go and on our Mobile Device
‒ Mobile Advertising in the U.S. projected to top $4 Billion by 2015
‒ 82% of brands, agencies and other companies plan to boost mobile ad budgets in the
next 12 months
‒ Brands worldwide will spend $1.8 billion on location-based advertising by 2015
• NFC Has the Potential to be the Silver Bullet for Mobile Content Delivery
‒ NFC is the right bridge between the physical world and the online world
‒ NFC is the ideal technology to take the online CPC model into the real world. We now
have a prefect Cost Per Engagement (CPE) tool
‒ By far the easiest consumer experience out there today
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3. MOBILE PAYMENTS
What the INDUSTRY What SOCIETY thinks What my MOM Thinks
Thinks
What my FRIENDS What MARKETERS What the REALITY is
Think Think
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6. Cafes Bars & Clubs Street Furniture Health Clubs
Movie Theatres Shopping Malls Railway Stations Airports
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7. •Enable OOH with NFC
Platform
•Tap or Scan physical
asset and…
− Buy products
− View rich media
content
− Download apps
− Sign up for offers
•Full tracking and
accountability Configure your CTS-V Coupe Now
7 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

8. •Tap NFC Placard to engage
•Digital CTA drives interaction
•No external application
(NFC)
•Free for consumers
− Deliver rich media
content
− Drive app downloads
− Deliver coupons and
offers
− Send users to mobile site
•Full tracking and
accountability
8 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

9. •Table tent at POS enabled
with NFC
•Tap table tent to engage
•CTA drives interaction
•No external application (NFC)
•Free for consumers
− Deliver rich media content
− Drive app downloads
− Deliver coupons and offers
− Send users to mobile site
•Full tracking and
accountability
9 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

10. •Enable storefront with
NFC to drive traffic
inside
•Tap or Scan physical
asset and…
− Buy products
− View rich media
content
− Download apps
− Sign up for offers
•Full tracking and
accountability
10 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

11. 29,448 427
Downloads Game Plays
36.5% 46
Opt-In NFC Taps
11 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

12. FEATURE
 Proactively push content to phones
(push vs. pull consumer action)
 Compatible with smartphones
 Compatible with non-smartphones
 Always free to consumers
 No need for external app download
 Always wireless carrier-free
interaction
 Ability to micro-target location
(<10ft.)
 Continued mobile interaction
outside of venue / original contact
 Current consumer adoption /
market penetration
ENGAGE WITH YOUR CUSTOMERS ON AS MANY HANDSETS AS POSSIBLE
12 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

13. Currently Available Coming Soon
Nexus S HTC Amaze Nokia C7
1. Nokia Lumia 900
2. Motorola Bullet
3. LG Viper
4. Samsung Wave
5. Motorola Jet
6. Sony Xperia
7. Blackberry Torch
Bold 9930 Galaxy SII Galaxy Nexus 8. Huawei Sonic
9. Nokia N5 / 801T
10. Apple iPhone 5?
13 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

14. The number
of active mobile coupon
users is expected to grow
from 2.7 million in 2010
to ~35 million in
(1) Mercator Advisory Group 2014 (2)
(2) The Yankee Group
(3) Informa Telecoms and Media report
(4) Gartner
(5) comScore
14 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

15. Daniel Trigub, VP Business Development, Blue Bite
dan@bluebite.com (and @datrigub)
Blue Bite, Reaching Your Target Demographic:
Delivering RELEVANT content at the moment of MAXIMUM
influence.
BROWSE www.bluebite.com
ENGAGE www.facebook.com/bluebite
WATCH www.youtube.com/user/BlueBiteLLC
CONTACT sales@bluebite.com
FOLLOW @bluebite
BLUE BITE…ALL THINGS MOBILE www.BlueBite.com