Near Field Communications (NFC) technology allows for interactive print campaigns without requiring an app. Quad/Graphics' NFC platform can embed tags in print materials and deliver cloud-based content when scanned. An NFC case study involved embedding over 500,000 tags in Wired magazine issues mailed to subscribers. Readers could launch a Lexus video and interact with a virtual car console without downloading an app, generating media coverage for both Wired and Lexus.

1. Near Field Communications
Overview and Case Studies

2. | 2
Print and Near Field Communications
• Fantastic Consumer
Experience: No Click,
Just Touch and Go
• Deliver Content Directly
to Consumers with No
App Required
• Secure and Serialized
Method for Consumer
Communication
• Active-Passive and
Active-Active Options for
Marketing Campaigns
and Ads

3. | 3
Quad/Graphics NFC Platform
• Inline and Offline
Application Options
• Tag Verification at speed
• Successfully tested one
to one matching of tags
to unique recipients
• Cloud-based Content
Delivery Platform
• Integrated with the IPS
Analytics Platform

4. | 4
Interactive Print Analytics
• Real time, Credentialed Environment
• Installs, Campaign Performance, Mobile Carriers
and Geography

5. | 5
Interactive Print Analytics
• Clean and Easy to Understand
• Readily Exportable to PDF or .csv
• Customizable, Integrated Across Technologies

6. | 6
Print-based NFC Case Study
• Wired Magazine and Lexus
• Integrated into a Single
Leaf Insert and bound in
• Over 500,000 NFC-enabled
Inserts Delivered to Wired
Subscribers
• Largest Campaign of its
type in History
• Testing and Verification
Allowed for 100% Good
Product Mailed

7. | 7
Lexus NFC Ad Campaign
• Wired readers could place
their device over the tag to
launch the cloud-hosted
content.
• With no app needed, the
device immediately began
to play the intro video to the
Lexus console experience
• Then, readers could
continue to interact with the
console as if sitting inside
the new Lexus GS

8. | 8
Lexus NFC Advantages
• Direct Response from
Wired Readers
• Generated Tremendous
Media Coverage
> Ad Age
> RFID Journal
> NFC News
> Etc.
• Positioned both Lexus and
Conde Nast as Technology
Leaders and Innovators