2. Introduction to NFC NFC is one of the latest wireless communication technologies. As a short-range wireless connectivity technology, NFC offers safe — yet simple and intuitive — communication between electronic devices. Enables the exchange of data between devices over a distance of up to 20 centimetres. NFC-enabled devices can simply point or touch their making application and data usage easy and convenient. 2
3. How NFC Works NFC is based on RFID technology that uses magnetic field induction to enable communication between electronic devices in close proximity. NFC operates at 13.56 MHz For two devices to communicate using NFC, one device must have an NFC reader/writer and one must have an NFC tag. The tag is essentially an integrated circuit containing data, connected to an antenna, that can read and written by the reader. 3
4. Market for NFC By 2013, one in five phones will have NFC (Source: Juniper Research) The analyst forecasts the gross transaction value of made via NFC will exceed $75bn globally by 2013 Japan is the early adopter of NFC with FeliCa-enabled phones - (FeliCA is a contactless IC card technology developed by Sony) http://www.sony.net/Products/felica/abt/wht.html 4
5. Examples of using NFC enabled mobile phones Download music or video from a smart poster. Exchange business cards, Pay bus or train or air fare, Parking Tickets, Pay at Kiosks, Pay and purchase at Point of Sale Terminals Access controls in office, hotels, airports, print receipts to printer 5
7. Adding NFC to Terminals Adds Value to Mobile Payments 7
8. What is the Future? Nokia is active in the area of NFC since 2004 Together with Philips and Sony, founded the NFC Forum. Currently, global membership in the NFC Forum had exceeded 140 organizations. 8
10. The NFC Forum Is Working to Build the NFC Ecosystem New marketing alliances are driving targeted programs, such as Spotlight events for verticals Educational seminar in Shanghai in March Database on our website describing projects around the world should be announced this spring The annual NFC Forum Global Competition Transport White Paper finalized early this year Various webcasts scheduled throughout the year 10
11. Sample Video Demo Tag and Travel Made Easy – with Your Mobile Phone Source: http://www.nfc-forum.org/resources/presentations/ 11
