Tyfone Next Gen Mobile Financial Services

NEXT GEN
Mobile Financial Services
BANKING :: SECURITY :: NFC :: RETAIL

convergence multi mobile id
online-offline platform secure element
hardware-software device neutral
issuer

© 2011. TYFONE INC.
PATENTED OR PATENTS PENDING.
CONFIDENTIAL.

mobile financial
services requirements

CONFIDENTIAL. PAGE: 2

TYPICAL
Mobile Consumer…
HOW
SECURE
IS IT?

CAN I
TAP THIS
COUPON? WHAT
IS MY
BALANCE?
US - GEN Y
WHO 90% have PC
OWNS MY 90% have mobile phone and/or tablet
WALLET?
50% have internet on mobile
80% of top experience choices are tech driven


2011 NEW COMPUTING DEVICE GLOBAL SALES 1

375 million 50 million 390 million

Increasingly mobile world MULTIPLE OS platforms CONSUMER
Smartphones and tablets on the rise MULTIPLE device form factors EXPERIENCE
Increasingly connected world 2 BILLION people on internet 2 DRIVEN
[1] Deloitte [2] Internetworldstats.com PATENTED OR PATENTS PENDING.

ALWAYS ON……………… MOBILE ONLINE FIN SRVS Mobile enables
ALWAYS ON YOU ………MOBILE OFFLINE @ POS COMMERCE Convergence

Note:
NFC enables communication.
Secure element enables POS payments.
Secure element ownership is key for NFC.

of people will be is how much your of retail commerce happen
managing finances via online commerce online3. Offline @ POS is 95%.
mobile by 20201 identity is worth2 Mobile converges 100%

Informational services are necessary SOFTWARE platform BANKING :: RETAIL
Mobile ID needs strong authentication HARDWARE secure element SECURITY :: NFC
[1] Future Foundation, 2009 [2] Bloomberg Businessweek, 2010 [3] US Census Bureau, 2011 PATENTED OR PATENTS PENDING.

Current Gen
Next Gen
CONSUMER’S WALLET
paid for by consumer
contents decided by consumer
owned by consumer ID SOLN / PLASTIC
online banking access
OFFLINE driver’s license
Transactions membership cards
owned by issuer
ONLINE
Transactions Y
PAYMENT PLASTIC
PERSONAL ARTIFACTS credit accounts
photographs debit accounts
passwords prepaid accounts ONLINE & OFFLINE
owned by consumer owned by issuer
CONVERGENCE
CURRENT GEN NEXT GEN
Wallet = Offline, PC = Online MOBILE must support online – offline convergence
Consumer has multiple cards MOBILE WALLET must support multi-issuer
Wallet is consumer owned MOBILE SECURE ELEMENT must be neutral © 2011. TYFONE INC.

DEVICES TECHNOLOGY CONVERGENCE
multiple form factors software for information services
multiple operating systems hardware secure element for
single user with multiple devices strong auth & NFC

SECURE ELEMENT
USE CASE CONVERGENCE is the electronic wallet
mobile online commerce consumer owned & likely pays for it
mobile NFC offline @ POS commerce multi-tenant
needs secure element issuer neutral

EXAMPLE USE CASES
mobile banking / retail software only
online
mobile biz banking w/ secure / strong auth software + hardware
offline mobile NFC tap and pay @ POS (needs secure element)

Owns SIM secure element
Owns embedded Carriers
secure element
Device Payment
makers Assn
Will prefer &
Chip Issuers + benefit from
makers Perso bureau Neutral Secure
Could own embedded
Element
secure element

OS/App Acquirers+
vendors Merchants

Mobile eco-system stakeholders New revenue opp! Fraud liability?
Commerce stakeholders Can own liability! Mobile ecosystem’s intentions?
Note: Historically empowering commerce stakeholders with technology to leverage the channel has scaled better. © 2011. TYFONE INC.
e.g. 1983 Videotex + AT&T Viewtron (Link) vs. 1995 Web + Amazon PATENTED OR PATENTS PENDING.

tyfone’s solution


Convenient Secure Element Form Factors with Over The Air Access

Mem Card  Mem Card  Mem Card
USB  USB  USB
 Embedded  Embedded?  Embedded?
 SIM  SIM?  SIM?

70% of mobile phones have microSD memory slot 1
80% of tablet models have microSD memory slot 2
99.97% of laptop/netbook models have memory slot 2

Memory Card (SD protocol, MicroSD SD interface is more open than embedded
form factor) is the most common slot or SIM – therefore NEUTRAL
cross platform interface. USB is similar but inconvenient in phones
[1] SanDisk [2] cnet.com PATENTED OR PATENTS PENDING.

Advantages of MicroSD as the Mobile Wallet Secure Element
SIM Slot
Hardware
Secure Element = Mobile Wallet

Embedded Removable / Add-on
MicroSD Slot
(80% of phones today)
MicroSD with
Device issuer controlled & managed
SIM
Issuance management tied to device SmartCard Chip
Portability is not possible
Single user multi-device not seamless TYFONE
Who owns the consumer’s wallet? Consumer owns the wallet
Carrier controlled & managed Managed by Neutral Party consumer chooses
Portable cross device & easier issuance Wallet Account Issuer Controlled
Single user multi-device not seamless Portable cross device and carrier. Easiest issuance management.
Who owns the consumer’s wallet? Multi-device single user will be seamless

MicroSD as Mobile Wallet Secure Element enables MicroSD as a Secure Element
commerce stakeholders to manage their destiny is not a transition technology!
Note: Historically empowering commerce stakeholders with technology to leverage the channel has scaled better. © 2011. TYFONE INC.
e.g. 1983 Videotex + AT&T Viewtron (Link) vs. 1995 Web + Amazon PATENTED OR PATENTS PENDING.

SideTap
PRODUCTS microSD
PATENTS MicroSD, Mini USB
iPhone sleeve
(Memory + iPhone sleeve
with microSD
5 issued Secure Element)
HVM Perso machine slot for SideTap
20+ pending Mini USB
SideTap™ Hardware (Memory

u4ia® Software
PEOPLE
40+
+ Secure Element)
Attached to device
Client + Server or in key chain
SaaS Mobile Banking Silicon Hardware
Web Services for OTA Manufacturing Software – Client Software – Server
Security + GP Applets + API Go to market
PLATFORM PARTNERS


Mobile Transaction
Authentication Methods

Online – Software Authentication

PC Online – Hardware
Online – Hardware Authentication
Authentication

Offline @ POS – Hardware


Banking System Multi-Mode Setup +
Integration Mobile Banking Subscription
Fees
ONLINE
Setup +
SOFTWARE
Retail Integration Mobile Loyalty Transaction AUTH
Fees

PC / Mobile / Multifactor + Secure Corporate Card + Setup +
PCSC Interface on
Tablet Secure Online Banking Subscription
USB / MicroSD
Multifactor ID Transactions Fees

Secure Card +
ONLINE
Merchant
Checkout Online Subscription HARDWARE
Integration E-Commerce Fees
AUTH
Engineering Solutions
Card +
OpenID Secure
Subscription
Integration SSO
Fees

Perso/TSM Mobile NFC Perso OFFLINE @POS
Platform Contactless
m/c
Integration Prepaid Topup © 2011. TYFONE INC.
Card + Setup + Subscription Fees M/C + Lic + AMC CONFIDENTIAL. PAGE: 14

Leverage existing connections
Tyfone influenced connections
 Connection deployed or
 Bank
Test connection validated
Merchant
ID 
Government ISSUER
Corporate

Plastic Manufacturer / PERSO M/C
 
 Perso Bureau / TSM

SERVER u4ia® Mobile Transaction Platform
ONLINE or
CLIENT
OFFLINE @ POS SideTap™ API / PCSC 3rd Party APPS
In-house Client Distribution
TRANSACTION  (Wallet/ID)
Communication
(APP/WEB/SMS) SideTap™ Products
MicroSD
 Mini USB
Sleeves

 Perso m/c
OTA

SIDETAP™ PRODUCTS Prepaid Topup © 2011. TYFONE INC.
CONSUMER (OPTIONAL FOR ONLINE) PATENTED OR PATENTS PENDING.

 Bank
Merchant
ID 
Government ISSUER
Corporate

 

ONLINE or
CLIENT
Communication
MicroSD
 Mini USB
Sleeves

 Perso m/c
OTA


m Retail Banking
m Corporate Banking
m Private Banking
m Strong Auth &
Access Management
m Remittance
Secure Online Trans
NFC ID Provisioning Database
Credit / Debit Middleware
Pre-paid Server and Storage
App server

u4ia® Mobile Transaction Platform
Client SideTap™ API / PCSC
Communication
3rd Party Secure Mobile App Developers

Multi-mode
Multi-platform Java Card
IdM & OAAM Applets

J2ME
Java


Case Study

• Mobile Web represented approximately 50% of all mobile transactions,
while SMS and APPs each contributed 25%.
• In addition, more than 40% of consumers of informational services use at
least 2 out of the 3 modes in any given month.
• US: Mid-tier bank and CU focus  100 million user base in US!
• Global: Channel partners
• Mobile banking users leading to mobile payment deployment. © 2011. TYFONE INC.

M ulti-platform

M ulti-issuer

N eutral


Competitive Advantages for Tyfone’s MicroSD

In addition augmenting software business model and patent ownership enables
Tyfone to pursue licensing of the hardware manufacturing to any memory card
manufacturer. © 2011. TYFONE INC.

Corporate HQ
Portland, OR

MANUFACTURING
Taipei TAIWAN

APAC HQ
Bangalore INDIA

Tom Spitzer Siva Narendra, Ph.D. Prabhakar Tadepalli Don Bloodworth Carol Grunberg Todd Nuzum Sam Wu
Co-Founder Co-Founder Co-Founder Chief Financial Vice President Vice President Vice President
Chairman President – NA President – APAC Officer Marketing Technology Manufacturing

25+ Patents
40+ People
2009
u4ia Platform 2010 2009
INNOVATION
2010
WIDEST 10 TRENDS
FINALIST
SideTapProducts AWARD HANDSET TO SHAPE
FINANCIAL
COVERAGE © 2011. TYFONE INC.
Key Partners SERVICES PATENTED OR PATENTS PENDING.

convergence multi mobile id
online-offline device secure element
hardware-software platform neutral
issuer


Tyfone Next Gen Mobile Financial Services

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