Rob Thurner, Independent Mobile ConsultantAsk any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we users don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
Bruce Hoang, Orange, Insights on mobile usage and advertising perception"Mobile Monday Brussels
Insights on mobile usage and advertising perception"
by Bruce Hoang, Orange Advertising Network HQ France
Presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
Mobile 360 (TNS NIPO - Remy Bleijendaal)Kantar TNS
TNS decided to launch Mobile 360 in order to provide the market with reliable and detailed market information on smartphone owners’ usages.
Not by asking people questions (the traditional way of doing market research), but by measuring actual behaviour. Via an application, we are now able to measure holistic statistics on smartphone usage.
We install this application for four weeks on smartphones and iPads of approximately 1200 respondents from our panel: TNS NIPObase.
This way, we are able to connect mobile usage with user information (from our panel) and ask them additional questions.
Rob Thurner, Independent Mobile ConsultantAsk any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we users don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
Bruce Hoang, Orange, Insights on mobile usage and advertising perception"Mobile Monday Brussels
Insights on mobile usage and advertising perception"
by Bruce Hoang, Orange Advertising Network HQ France
Presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
Mobile 360 (TNS NIPO - Remy Bleijendaal)Kantar TNS
TNS decided to launch Mobile 360 in order to provide the market with reliable and detailed market information on smartphone owners’ usages.
Not by asking people questions (the traditional way of doing market research), but by measuring actual behaviour. Via an application, we are now able to measure holistic statistics on smartphone usage.
We install this application for four weeks on smartphones and iPads of approximately 1200 respondents from our panel: TNS NIPObase.
This way, we are able to connect mobile usage with user information (from our panel) and ask them additional questions.
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011Linda Gridley
Mobile Moves to Mainstreet:
Implications for the VC and M&A Market
Linda Gridley, President & CEO, Gridley & Company LLC
July 18, 2011
Crowne Plaza Hotel, New York City
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
MeasureWorks - 5 best practices for every Mobile StrategyMeasureWorks
Mobile commerce raises the stakes for business owners. Recent research from Forrester and OVUM tells us that more than 70% of all consumers expect mobile sites to load as fast as regular websites. Even worse, after a bad experience, over 50% of all consumers will leave your mobile site to never return. This will have impact on your conversion and ultimately your bottom line.
Mobile browsing differentiates itself in 2 crucial ways from the regulare websites. The consumer is expecting speed and simplicity. Not beautiful styled websites with lots of rich content.
This presentation, as part of the MeasureWorks mobile performance meetup, will give you best practices for building a successful mobile strategy.
Application Development Guidelines: Developing fit-for-purpose applicationsDaniel Appelquist
Presentation on issues with network optimization of mobile apps given at Over the Air 2011, presented by Dr. Kamran Kordi, Deutsche Telekom AG, Group Technology.
M-consumers: Ethnographic research with UK mobile consumersTim Loo
mConsumers: Behaviours and expectations of consumers in the age of mobile
- New types of shopping behaviours and new types of customers.
- How successful retailers are driving innovation and getting results in mobile.
- What’s your mobile strategy? The key questions you need to answer.
A presentation on how we are preparing to step through 'boxed media' into the world of Life Media Covergence.
1. Boxed Media
2. The Mobile Medium
3. Future of Media
China Mobile Media Consumption Study (Wave 2) Nov 2012_Decision FuelPohchin Loh
Decision Fuel and Inmobi just completed the second annual global study on mobile media consumption. This presentation is an excerpt of the research on mobile media consumers in China.
Ragan Mobile Revolution - Closing KeynoteMobileAnthem
Hugh Jedwill, CEO of Mobile Anthem, dodges tornadoes at the Sprint HQ to give the closing keynote at the Ragan Mobile Revolution conference. He talks about the mobile journey using his travels around the world as a metaphor for what internal/external communicators will be going through. He also talks about the Test and Learn concept used at Procter & Gamble to vet new ideas and how he used it on their first mobile-integrated campaign for Venus.
The presentation talks about the future of VAS in India and how it is going to shape up from a Telco perspective. However this is valid of all the vas industry in India. The views mentioned are of my alone.
Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai...Saiful Hidayat
Adalah materi sharing saya pada acara CSR (Corporate Social Resposibility) TELKOM-Republika yang dilaksanakan pada tanggal 24 Maret 2010 di Pondok Modern GONTOR - PONOROGO
A brief presentation of various career opportunity that exist within the domain of marketing. Especially useful for MBA or Business Graduate students...Most case in reference are of India.
Presentation in December 07.
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011Linda Gridley
Mobile Moves to Mainstreet:
Implications for the VC and M&A Market
Linda Gridley, President & CEO, Gridley & Company LLC
July 18, 2011
Crowne Plaza Hotel, New York City
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
MeasureWorks - 5 best practices for every Mobile StrategyMeasureWorks
Mobile commerce raises the stakes for business owners. Recent research from Forrester and OVUM tells us that more than 70% of all consumers expect mobile sites to load as fast as regular websites. Even worse, after a bad experience, over 50% of all consumers will leave your mobile site to never return. This will have impact on your conversion and ultimately your bottom line.
Mobile browsing differentiates itself in 2 crucial ways from the regulare websites. The consumer is expecting speed and simplicity. Not beautiful styled websites with lots of rich content.
This presentation, as part of the MeasureWorks mobile performance meetup, will give you best practices for building a successful mobile strategy.
Application Development Guidelines: Developing fit-for-purpose applicationsDaniel Appelquist
Presentation on issues with network optimization of mobile apps given at Over the Air 2011, presented by Dr. Kamran Kordi, Deutsche Telekom AG, Group Technology.
M-consumers: Ethnographic research with UK mobile consumersTim Loo
mConsumers: Behaviours and expectations of consumers in the age of mobile
- New types of shopping behaviours and new types of customers.
- How successful retailers are driving innovation and getting results in mobile.
- What’s your mobile strategy? The key questions you need to answer.
A presentation on how we are preparing to step through 'boxed media' into the world of Life Media Covergence.
1. Boxed Media
2. The Mobile Medium
3. Future of Media
China Mobile Media Consumption Study (Wave 2) Nov 2012_Decision FuelPohchin Loh
Decision Fuel and Inmobi just completed the second annual global study on mobile media consumption. This presentation is an excerpt of the research on mobile media consumers in China.
Ragan Mobile Revolution - Closing KeynoteMobileAnthem
Hugh Jedwill, CEO of Mobile Anthem, dodges tornadoes at the Sprint HQ to give the closing keynote at the Ragan Mobile Revolution conference. He talks about the mobile journey using his travels around the world as a metaphor for what internal/external communicators will be going through. He also talks about the Test and Learn concept used at Procter & Gamble to vet new ideas and how he used it on their first mobile-integrated campaign for Venus.
The presentation talks about the future of VAS in India and how it is going to shape up from a Telco perspective. However this is valid of all the vas industry in India. The views mentioned are of my alone.
Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai...Saiful Hidayat
Adalah materi sharing saya pada acara CSR (Corporate Social Resposibility) TELKOM-Republika yang dilaksanakan pada tanggal 24 Maret 2010 di Pondok Modern GONTOR - PONOROGO
A brief presentation of various career opportunity that exist within the domain of marketing. Especially useful for MBA or Business Graduate students...Most case in reference are of India.
Presentation in December 07.
A presentation given to JISC and CETIS colleagues in Bristol, 2009-04-29, on the reasons why JISC might want to engage with the topic of competences in their programmes and funding.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Energising insight through mobile: How Mondelez International leverages mobil...Merlien Institute
Presented by Jitendra Papneja, Senior Manager Consumer Insights & Strategy, Asia Pacific - Mondelez International
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
This report presents the key findings of the "Mobiles for Development project", a global research study commissioned by UNICEF.This report provides analysis and write-ups of 10 M4D Case Studies (5 from within UNICEF, and 5 from the
broader M4D landscape) regarded as being of potential interest to UNICEF programming areas.
Mobile Marketing_VML_Oct. '09 KC/IABC Professional DevelopmentPaul Arnhold
mobile marketing deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Ubiquitous access to the Internet has forever changed consumer behavior. Brands can no longer expect that their desktop experiences will satisfy, or that they will even be accessed from the desktop. One thing that brands can count on is that mobile platforms will be the primary driver of consumption moving forward.
http://www.sparksgrove.com/
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
8. Media Reach (you know this)
5,917,400
3,658,400 3,680,427
365,528 539,000 500,000
Sunday Times StarHub Cable StarHub Max Online Internet Users Radio Mobile 3G
Subscribers
Various Sources including Neilsen, Mindshare Data, SingStat.
9. Reading
Magazines
/Newspapers
33
minutes
Listening to Radio
52 104 Using mobile
minutes minutes (ex SMS/calls)
THE AVERAGE MOBILE WEB
USER IN SINGAPORE CONSUMES
6 HOURS
OF MEDIA PER DAY
80
minutes
Watching TV
81
minutes
Online via
desktop/laptop
Sample size: n =925. inMobi & Decision Fuel
10. 11% In the
bathroom 15% 10% in a
18% Spending Shopping meeting
or class
time with family
60% Lying in bed
29% While watching
TV
48% Waiting 12% social
for something event
26% Commuting
For Singaporeans, mobile web time is “me” time: it’s usually a
personal rather than a shared media experience
14. Given the paucity of
time and fast
changing landscape,
users want to know
the latest beyond
the morning news
paper.
E-paper is not far
from being a full
reality.
15. Media Usage is
29% not
independent –
of consumers in there is
Singapore multi- significant
task while dual screen
watching TV behavior
16. Why are people using mobile while watching TV
Source: On Device Research, ID, June 2011
* Mobile commerce defined as researching or purchasing products and services via the mobile internet.
25. Important Differentiator
Mobile Ads are, like how…
TV IS NOT JUST RADIO WITH
PICTURES
WEBSITES ARE NOT JUST
BROCHURES YOU CLICK
MOBILE DEVICES ARE NOT JUST
LITTLE COMPUTERS
26. You don’t target device, You Target a Person
Who does this, this, and this…
39. Coca Cola – QR Codes
During Euro 2012 Tournament
The codes are connecting users to a series
of exclusive videos around the event.
People can also download the ‘SmileWorld’
app, Coke’s new mobile social network.
40. QR Code in a Restaurant
Harry's Bar - QR code bar messaging
Using QR code to get app
downloads and connecting
people in the bar is classic as
well as well received by the
audience.
http://www.youtube.com/watch?v=Dj_OC00qgUQ
41. Singapore Success Story 2 (2011)
PayPal’s QR code campaign with SMRT from February
till April this year enabled an average of
500 transactions per 10,000 scans by Singaporean
commuters, equivalent to a
5 per cent customer conversion rate, which is higher
than the average
direct email response rate of 1.7 per cent.
http://www.youtube.com/watch?v=7rOQm3Y8_1Q
42. Singapore Success Story 3 (2011)
Gamification of a different level
using QR Codes and Social.
http://www.youtube.com/watch?v=TfPudfesaxo
45. Golden Rules of QR Codes
• Serve a business
objective
• Add value for the
user
• Provide contextual
assistance
• e.g. link to get a reader app, call-to-action,
barcode alternative, etc.
• Test to ensure codes
are scannable
53. Mobile is going to be Hyperlocal
Website or mSite
Contact Center
Retail Location
54. Though Mobile Search is no longer Cheap
Mobile CPC’s (Singapore)
Mobile Tablet
Jan Feb Mar Apr May Jun Jul Aug Sep
Mobile CTR’s (Singapore)
Mobile Tablet
Jan Feb Mar Apr May Jun Jul Aug Sep
56. The Landscape Snapshot
The median spend per head for
mobile shoppers increased from
S$93 (US$73) in 2010 to S$354
(US$279) in 2011. There were
880,792 Singaporeans who
made a purchase through a
mobile device in 2011, compared
to 364,390 in the previous year.