The document discusses NXP's advancements in trusted, smart, and secure NFC solutions that facilitate mobile payments, advertising, and transportation. It highlights the growing adoption of NFC technology, with over 100 million NFC-enabled devices in 2012 and extensive implementations across various sectors. Additionally, it emphasizes consumer engagement through interactive advertising and the importance of mobile convenience in the shopping experience.

1. Trusted-Smart-Secure
Solutions
Jeff Fonseca
Director Business Development
NXP Identification BU

2. Retail
Advertising
Identification
Transportation Transportation
Mobile Payments
E v o NFCt i o n
lu
Mobile Payments Security
Security eGov
Access Transportation Advertising
Control

3. Convenience Ubiquity Choice

4. Hybrid Shopping Model
‘Shopping’ while Shopping
Convenience
67% would check their phone before asking
a sales person
66% would check reviews
53% would check prices at other locations

5. Taking advantage of the hybrid model
Engage customers with multimedia product
information, real-time promotions and affinity
program updates with just a tap of their Smartphone.
Educate and
Motivate
Tap Here to find out more

6. Mobile market evolving
Over 100,000,000* NFC enabled mobile
devices in the market in 2012.
Mastercard Paypass supported by over
440,000 merchant locations worldwide.
Ubiquity
NXP’s MIFARE transportation
solutions have been installed in
over 650 cities in 50 countries.
*ABI Research

7. Trusted Smart Life Solutions
NFC solutions by NXP enable over 200 different
mobile device models today.
Mobile Phones, Laptops, Tablets, Printers, Gaming
Choice Consoles, Automotive, Televisions, Automobiles, C
ameras
Samsung Galaxy SIII HTC One Google Nexus 4 Nokia Lumia 920 Lenovo T410 Samsung Galaxy 7

8. Interactive Advertising
NFC enabled tags in Posters, Magazines and
at the POS
NFC is more
than
payments
87% of
Smartphone
users perform a
mobile search
after seeing an
ad.

9. Advertising Retail Security
eGov
Identification
Mobile Access
Payments Transport
Control

10. Trusted - Smart - Secure