The document discusses how design thinking and its three key tools - observing, prototyping, and storytelling - can be applied within an organization. It provides examples of how these tools might be used to better understand employees, create new experiments to foster learning, and communicate the organization's values and identity. The overall message is that design thinking can help organizations innovate and improve by focusing on people, testing ideas, and sharing their mission.

1. MIKE PENG
OCT 2015
DESIGN
THINKING
YOUR
ORGANIZATION
+
*ARTWORK FROM GENERAL ASSEMBLY, INC.

2. I’M MIKE.
*ARTWORK FROM GENERAL ASSEMBLY, INC.

3. A FEW
THINGS TO
KNOW
ABOUT
IDEO
*ARTWORK FROM GENERAL ASSEMBLY, INC.

4. 5
THINGS TO
KNOW
ABOUT
IDEO
IDEO STARTED AS A
PRODUCT DESIGN FIRM
IN SILICON VALLEY.

5. WE REALIZED THE SAME METHODS A
DESIGNER USES TO DESIGN A
“THING” CAN BE USED TO SOLVE
SOME OF THE WORLD’S BIGGEST
CHALLENGES.

6. THIS WAS THE BEGINNING OF WHAT
WE CALL “DESIGN THINKING”.
“Design thinking is a human-
centered approach to
innovation that draws from
the designer's toolkit to
integrate the needs of
people, the possibilities of
technology, and the
requirements for business
success.”
—Tim Brown, CEO of IDEO

7. OUR MISSION: CREATE POSITIVE IMPACT
IN THE WORLD THROUGH DESIGN.

12. 3
TOOLS
KEY
DESIGN
THINKING
*ARTWORK FROM GENERAL ASSEMBLY, INC.

13. 1OBSERVING

14. OBSERVING
PUTTING PEOPLE FIRST. HOW CAN WE BETTER UNDERSTAND
WHAT PEOPLE NEED AND WANT?

18. 2PROTOTYPING

19. PROTOTYPING
FAIL EARLY TO SUCCEED SOONER. HOW CAN WE CREATE
EXPERIMENTS TO LEARN AS MUCH AS POSSIBLE?

23. 3STORYTELLING

24. STORYTELLING
GIVING PEOPLE A REASON TO BELIEVE. HOW CAN I BRING PEOPLE
ALONG ON THE JOURNEY?

26. YOUR
ORGANIZATIONDESIGN
THINKING
&
*ARTWORK FROM GENERAL ASSEMBLY, INC.

27. 1OBSERVING

28. OBSERVING.
HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE
INSPIRED BY OUR OWN PEOPLE?

29. Neuroscientist
Product Manager
Industrial Designer
Material Scientist
Magazine Editor
Interaction Designer
Product Designer
ArchitectIndustrial Designer
Business Designer
Communication Designer
Strategy Consultant
Mechanical Engineer

30. OBSERVING TO LEARN.
HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE
INSPIRED BY OUR OWN PEOPLE?

36. OBSERVING TO GROW.
HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE
INSPIRED BY OUR OWN PEOPLE?

37. Intro
101 ALUMNI VIDEO
Breakfast
W/ DAVID KELLEY
Learn
From Failure
PANEL DISCUSSION
2:15 - 3:30 PM
1:30 - 2:15 PM
2:45 - 3:45 PM
9:15 - 10:00 AM
8:30 - 9:00 AM
10:00 - 11:00 AM
2:15 - 3:45 PM
1:30 - 2:15 PM
3:30 - 4:30 PM
3:45 - 4:30 PM
10:00 - 10:30 AM
9:00 - 10:00 AM
11:00 - 11:45 AM
3:45 - 4:15 PM
4:30 - 5:00 PM
4:30 - 5:00 PM
10:30 - 11:30 AM
10:00 - 10:45 AM
12:00 - 1:00 PM
10:45 - 11:15 AM
1:00 - 1:45 PM
11:45 - 12:15 PM
12:15 - 1:30 PM
11:30 - 12:15 PM
12:15 - 1:30 PM
1:45 - 2:45 PM
4:30 - 6:30 PM
5:00 - 6:30 PM
5:00 - 8:00 PM
6:30 - 8:00 PM
8:00 PM ONWARDS
Design Challenge
Part II:
INSIGHTS & PROTOT YPING
Ins & Outs
W/ SYLVIA VERGANI
Design Challenge
PRESENTATIONS
Design Challenge
Part I:
RESEARCH & SYNTHESIS
Our Design
Process
W/ CL ARK SCHEFFY
What To Tell Your
Grandmother
W/ WHITNEY MORTIMER
Take It Home
W/ PAUL BENNETT
Icebreaker
AROUND THE WORLD
Welcome
W/ DAVID KELLEY
Journeys, Values
& The BBOI
Moment of
Reflection
Moment of
Reflection
Moment of
Reflection
Our Future
State of IDEO
W/ TIM BROWN
Our Financial
Happy Place
W/ DAVE STRONG
Lunch
W/ DISCIPLINE GROUPS
Workmapping
Getting to Know
Each Other
W/ COE LETA STAFFORD
Legal
Shmegal
ROCHAEL SOPER ANRANLY
Design Challenge
Part III:
PRODUCTION
Location Videos
PIZZA PART Y
A Happy
90 Minutes
Happy Hour
W/ SAN FRANCISCO
Dinner
By The Bay
IN LOOKOUT
After Party
IDEO PAYS FIRST ROUND
Lunch
Designing
Ourselves
W/ ILYA PROKOPOFF
Lunch
15 MINUTE BREAK
15 MINUTE BREAK

45. 2PROTOTYPING

46. PROTOTYPING.
HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO
CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?

47. PROTOTYPING NEW SPACES.
HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO
CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?

53. PROTOTYPING NEW TALENT.
HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO
CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?

57. PROTOTYPING NEW TOOLS.
HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO
CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?

61. 3STORYTELLING

62. STORYTELLING.
HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND
FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO
KNOW ABOUT US?

63. STORYTELLING WHAT WE DO.
HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND
FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO
KNOW ABOUT US?

66. STORYTELLING HOW WE THINK.
HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND
FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO
KNOW ABOUT US?

72. STORYTELLING WHO WE ARE.
HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND
FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO
KNOW ABOUT US?

76. *ARTWORK FROM GENERAL ASSEMBLY, INC.