Quick guide to people-centered design by Michael Koenka of MDK Strategy. This covers processes, deliverables, plus handy insights into when to use it and why. Hats off and mad props goes out to the great peeps at Google Ventures, IDEO and Stanford Design for influencing this deck.
Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
I Want My MVP (Digital Project Management Summit 2014)Anthony Armendariz
Presented by Anthony Armendariz and Danielle Moser from Funsize at the Digital Project Management Summit 2014 - Austin, Texas.
Twitter: #dpm2014, #iwantmymvp
The Minimum Viable Product (or MVP) is the first shippable version of a product containing purely core features, distributed as a test release in order to create useful feedback for the most basic features. Planning for a MVP release requires the Product Owner to know how to organize and prioritize a dense backlog of features, but in an agile environment with a diverse team and uniquely talented vendors we posit they need not do it alone.
Different lenses for knowing what MVP means to your internal and external team so you can know if you are building the right thing.
What must the MVP consist of to be meaningful to the target user? What’s the best way to phase out the release of everything else? What can be cut completely? Basic agile/lean design project management techniques. Important conflict resolution and emotional management techniques. How to sell it with a "Flexible Scope Retainer".
Design thinking for Startups: An introductionArchana Devdas
This presentation begins by questioning our approach to business today and explores the idea of design and branding for startups. Presentation made @headstart.
This February I taught a sold out class at General Assembly how to harness the power of design thinking. How to use observation and psychology. How to truly enjoy and analyze the experiences that occur every day. Look at the nuances at feed our loyalty to brands.
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forMartin Jordan
People are not interested in the service you are designing. They are interested in what it does for them – or which job it helps them to get done. They don’t really care about your banking, transportation or web service. But they do care about the outcome they are able to achieve with it. Today’s most successful services understand and address people’s key 'jobs', they support them in achieving their desired outcomes better than with other available solution.
The Jobs-to-be-Done (JTBD) perspective on service shifts the focus from service provision to enabling customers to accomplish a goal or resolve a problem. Customer jobs can not only have functional, but also social or personal aspects. For service managers, innovators and designers, a JTBD approach enriches existing tools and methods in research, design and marketing. These help them to understand customers better and eventually create significantly improved offerings.
This presentation was given on March 30, 2016 at first Service Design Drinks in Warsaw.
The experience is the product (for Mind The Product 2016)Peter Merholz
The field of user experience emerged to compensate for poor product management. When we recognize that "the experience is the product," it becomes clear that these two fields are closely aligned.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
Often, without realizing, we commit mistakes that as UX professionals we shouldn't do. This list is a reminder of what are common UX mistakes we should avoid in our process so we don't set up the time bomb on the product.
Building products that don't suck by Satish Kanwar of ShopfiyTechTO
Salish Kanwar of Jet Cooper and Shopify shares how to build great products by using an awesome product development process. Presented at Tech Toronto Meetup November 2016.
Check this presentation out on YouTube: https://youtu.be/3mDWJcsk-FE
Want to see presentations like this live? Join our group at techtoronto.org.
Product Management Class for Digital StartupsMiet Claes
Practical tips and inspiration for how to manage your digital product, for the selected startups at Idealabs 2016.
Course Material:
Creating Personas + Template
http://miet.be/why-personas-haunt-your-company-and-how-to-ghost-bust-their-ass-free-template/
Feature Spec Template
https://docs.google.com/document/d/1nNDnzc4c3LWz5Dlh8jFCMApY6CQ_s8I23c3ej11E2mg/edit?usp=sharing
Big Bertha Template
https://docs.google.com/spreadsheets/d/1fwm4segHofoPzzG5BYzJOAb2gfpggCNx4rZWzwA7iO4/edit?usp=sharing
Bug Reporting Checklist
https://docs.google.com/document/d/1of8cpDEC4sZMr3FK3O-OaBemppqi55IGS2Qus3n-H9c/edit?usp=sharing
Pitch Like a Boss: Talk to Anyone, Anytime, Anywhere.Michael Koenka
Master the art of communicating with anyone with ten easy tips on how you can confidently talk to anyone, anywhere, and anytime. By Michael Koenka.
Want to download this presentation? Pay with a Post via the link below!
http://j.mp/MDKDL
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
I Want My MVP (Digital Project Management Summit 2014)Anthony Armendariz
Presented by Anthony Armendariz and Danielle Moser from Funsize at the Digital Project Management Summit 2014 - Austin, Texas.
Twitter: #dpm2014, #iwantmymvp
The Minimum Viable Product (or MVP) is the first shippable version of a product containing purely core features, distributed as a test release in order to create useful feedback for the most basic features. Planning for a MVP release requires the Product Owner to know how to organize and prioritize a dense backlog of features, but in an agile environment with a diverse team and uniquely talented vendors we posit they need not do it alone.
Different lenses for knowing what MVP means to your internal and external team so you can know if you are building the right thing.
What must the MVP consist of to be meaningful to the target user? What’s the best way to phase out the release of everything else? What can be cut completely? Basic agile/lean design project management techniques. Important conflict resolution and emotional management techniques. How to sell it with a "Flexible Scope Retainer".
Design thinking for Startups: An introductionArchana Devdas
This presentation begins by questioning our approach to business today and explores the idea of design and branding for startups. Presentation made @headstart.
This February I taught a sold out class at General Assembly how to harness the power of design thinking. How to use observation and psychology. How to truly enjoy and analyze the experiences that occur every day. Look at the nuances at feed our loyalty to brands.
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forMartin Jordan
People are not interested in the service you are designing. They are interested in what it does for them – or which job it helps them to get done. They don’t really care about your banking, transportation or web service. But they do care about the outcome they are able to achieve with it. Today’s most successful services understand and address people’s key 'jobs', they support them in achieving their desired outcomes better than with other available solution.
The Jobs-to-be-Done (JTBD) perspective on service shifts the focus from service provision to enabling customers to accomplish a goal or resolve a problem. Customer jobs can not only have functional, but also social or personal aspects. For service managers, innovators and designers, a JTBD approach enriches existing tools and methods in research, design and marketing. These help them to understand customers better and eventually create significantly improved offerings.
This presentation was given on March 30, 2016 at first Service Design Drinks in Warsaw.
The experience is the product (for Mind The Product 2016)Peter Merholz
The field of user experience emerged to compensate for poor product management. When we recognize that "the experience is the product," it becomes clear that these two fields are closely aligned.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
Often, without realizing, we commit mistakes that as UX professionals we shouldn't do. This list is a reminder of what are common UX mistakes we should avoid in our process so we don't set up the time bomb on the product.
Building products that don't suck by Satish Kanwar of ShopfiyTechTO
Salish Kanwar of Jet Cooper and Shopify shares how to build great products by using an awesome product development process. Presented at Tech Toronto Meetup November 2016.
Check this presentation out on YouTube: https://youtu.be/3mDWJcsk-FE
Want to see presentations like this live? Join our group at techtoronto.org.
Product Management Class for Digital StartupsMiet Claes
Practical tips and inspiration for how to manage your digital product, for the selected startups at Idealabs 2016.
Course Material:
Creating Personas + Template
http://miet.be/why-personas-haunt-your-company-and-how-to-ghost-bust-their-ass-free-template/
Feature Spec Template
https://docs.google.com/document/d/1nNDnzc4c3LWz5Dlh8jFCMApY6CQ_s8I23c3ej11E2mg/edit?usp=sharing
Big Bertha Template
https://docs.google.com/spreadsheets/d/1fwm4segHofoPzzG5BYzJOAb2gfpggCNx4rZWzwA7iO4/edit?usp=sharing
Bug Reporting Checklist
https://docs.google.com/document/d/1of8cpDEC4sZMr3FK3O-OaBemppqi55IGS2Qus3n-H9c/edit?usp=sharing
Pitch Like a Boss: Talk to Anyone, Anytime, Anywhere.Michael Koenka
Master the art of communicating with anyone with ten easy tips on how you can confidently talk to anyone, anywhere, and anytime. By Michael Koenka.
Want to download this presentation? Pay with a Post via the link below!
http://j.mp/MDKDL
Yo momma was wrong. You can talk to strangers. Here are 6 proven ways to get over the jitters and effectively present to nearly anyone, anytime, anywhere.
Design from a human-centered approach to manage change and build a durable advantage.
Presented to HCI students at the University of Waterloo January 2015
UXcellence: The Importance Of Human-Centered DesignMike Townson
For many creatives getting out of college and into the field, it's hard to know what career best fits them.
UXcellence: The Importance Of Human-Centered Design is meant to be a quick education to
- What UX is
- Why it is important
- When it's thought about
- Why it is important in today's society
- And a quick overview of how to do it
DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
IN THIS SESSION, WE’LL LEARN:
What it takes to make effective collaboration possible
How project managers can play a key role in creating the cross-discipline teams of tomorrow
Practical techniques you can use to bridge silos, increase productivity, and facilitate web content working sessions with your team
A storyFirst Approach to Human-Centered Design | Installment #2 @ the 2014 UX...Lou Susi
When we design for experience, subtle and peculiar shifts come into play that demand a uniquely empathic way of thinking about our practice.
We’re no longer designing for an ‘audience’ or ‘viewers’ through our previously static / mass mediated, one-way delivery of the information and designs we’re communicating. Instead, when we consider aspects of interactive engagement for our ‘users’ to experience — we need to thoughtfully dream up the actual stories we’re asking the people in our audience to actively live out. In this talk we discuss the benefits of putting story at the center of a human-centered design approach to improve the design process as well as the quality of the total human experience we’re ultimately all creating through our work.
I delivered this installment of the storyFirst talk at the very first UXBoston Conference on Saturday, July 19th 2014 at the Microsoft NERD Center in Kendall Square, Cambridge, Massachusetts { further details about the conference can be found at: http://www.meetup.com/uxboston/events/136304392/ }.
Stay tuned for further public speaking installments of the storyFirst Approach by visiting: http://storyfirst.org and http://myownmindllc.com and http://loususi.com.
Any UXBoston Conference attendees that would like to provide comments or feedback on the talk can graciously visit my SpeakerRate page for the presentation at: http://spkr8.com/t/34281 — I truly appreciate any continued conversation, critical feedback and other discussion as it will help me continue to develop the concepts we discussed at the conference for further clarity and development as a more and more valuable approach to experience design for both personal human-centered design and professional team-based experience design collaborations.
비주얼로 풀어보는 사용자경험 디자인 요약본 입니다.
2014년 8월 16일 공간더하기에서 진행한 사용자 경험 강의 내용 일부 입니다.
전체 자료는 170페이지 정도 되나 여기에선 간단하게 어떤 내용인지 알 수 있도록 요약본으로 정리했습니다.
본 요약본은 비주얼 기반으로 이해하기 쉽게 구성되어 있어 사용자 경험을 누구보다도 쉽게 받아 들이고 이해하실 수 있습니다.
디자이너 마케터 기획자 스타트업 종사자들 분께 많은 도움이 되시리라 봅니다.
궁금하신 분은 ultra0034@gmail.com / 010-9190-7792 로 연락주시면 좋겠습니다.
Jake Truemper and Morgan Noel from XperienceLab discuss Human-Centered Design. What is it? How is it applied? and what are some tools and methods that the audience can take away and apply in their own businesses?
UX의 사전적 정의를 통한 UX의 의미와 UX 디자인에 대한 이야기, 그리고 프로세스에 대한 이야기를 정리해보았습니다. :)
(2014년년 7월, 내부 발표자료)
[Content]
USER EXPERIENCE
Definition (value)
UI & UX
Value & Context
UX Process
UCD
GDD
Lean UX
Agile UX
Summary
UX가 무엇인지, UX를 디자인 한다는 건 어떤 일인지, 좋은 UX란 무엇인지에 대해 경험을 바탕으로 풀어본 이야기입니다.
Slideshare에 업로드 되어 있는 비슷한 주제의 자료들 대부분이, 화면을 꽉 채우는 이미지만 덕지덕지 붙어 있거나, 도대체 어떻게 전개되는 이야기인지도 알 수 없게 키워드만 툭툭 던지는 방식이라서 조금 답답하더라구요.
그래서 제맘대로 만들어 봤어요. ㅋ
(얼마를 상상하시든 그것보다 더) 짧은 기간동안 파바박 만든 자료라서.. 조금은 아쉬운 부분도 있지만, 이 자료가 어느 누군가에게는 도움이 되길 바라는 마음에서 올려봅니다.
* 구글의 Noto Sans Korean 폰트를 주로 썼는데, 슬라이드쉐어의 작은 뷰로 보기에는 가독성이 좋지 않아서 맑은 고딕으로 바꿨습니다.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
Using Design thinking to create great customer experiencesWendy Castleman
Slides used in a webinar given on January 19 2016 for Medallia. Learn what design thinking is, how to do it, and hear many examples from different fields.
Dynamic4 & The Big Idea Webinar. Introducing The Business Model CanvasBen Pecotich
I was invited to present a thought leader webinar as part of the The Big Idea competition coordinated by The Big Issue. These are the slides from the 40 minute webinar where I introduce the Business Model Canvas and provide some guidance on how it can be used in a social enterprise context to quickly capture and prototype business model concepts on paper so you can create experiments to test them - and your assumptions!
http://dynamic4.com/ideas/big-idea-webinar-introducing-business-model-canvas
Unleashing the innovative power within your organisationTrond Bugge
Slides from my webinar "Unleashing the innovative power within your organisation" where I shared 5 (personal) confessions, 5 C-words and a title for a coming book
THE OBJECTIVES OF LECTURE AND ASSESSMENT TASK 3A are:
• To create as many ideas as possible, focusing on breadth of ideas, not necessarily depth.
• To analyze, organize and filter the ideas
• To select the best possible options for an effective design solution
• To illustrate the best ideas in form of sketches
• To prepare for an individual and/or group critique
• To implement the feedback
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
Similar to The People Formerly Known as the Consumer (20)
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
17. 1. EMPATHISE
Put yourself in someone else’s shoes. Understand the situation, context and
mental state of the users for which you’re working.
• OBSERVE people’s behaviour in the context of their daily lives
• ENGAGE in conversations and interviews.Ask a lot of why’s.
• LISTEN: ask people to complete a task and describe their process.
18. 2. DEFINE
Simplify and crystallize your findings into a clear and focused perspective, or
articulated challenge.
• PEOPLE: really understand the user personality types
• TRIGGERS: synthesize and shortlist needs you think are important
• INSIGHTS: express and collect insights you developed, and scope principles
19. 3. IDEATE
Focus on idea generation. Turning problems into solutions. Explore a wide
range, quantity and variety of ideas to go beyond the obvious.
• CREATIVITY: blend the un/conscious with rational thoughts and imagination
• GROUP SYNERGY: leverage the group to build on each others’ ideas
• SPACE: give creative lots of space and freedom to play. Hold off on evaluation.
20. 4. PROTOTYPE
Build to think. Find a simple, fast way to shape ideas so you can experience and
interact with them in real life.
• JUST BUILD IT: Create something quick and dirty.This can be a physical object
or a clickable sketch/demo. Nothing fancy needed for prototyping.
• STORYBOARD IT: give people a chance to experience your solution in a real-
world scenario or context. Re-create the moment they’ll be using your product.
21. 5. TEST
Ask for lots of feedback on your prototypes. Learn about your user and
experience, use this to reframe your views and refine your prototype.
• ENGAGE: let people use your prototype. Put it into their hands and listen to
what they have to say about it. Document everything. Be a detailed observer.
• EXPERIENCE: give people space and freedom to share their experiences with
your prototype, and explain to you how they feel after use.
23. 1. THINK FASTER. DO MORE.
Design thinking squeezes the creativity out of you. It provides the
tools and structures to rapidly validate your ideas with the actual people
who will be using your products.This has an added benefit of minimizing
total risk exposure.
24. 2. STAND OUT FROM THE CROWD.
Today, it’s nearly impossible to differentiate on price, product or
presence alone. The role of customer experience becomes even more
crucial for success – especially in banking. Service models dominate.
25. 3. DELIGHT YOUR CUSTOMERS.
A customer-focused approach helps you improve the customer
experience across multiple channels, contexts, and interaction moments.
When done well, this greatly impacts customer satisfaction, loyalty, repeat
purchases, and ambassadorship.
29. This type of thinking is all about
getting things done as quickly and
effectively as possible.
3
30. SPEND TODAY WISELY. CALL MDK NOW.
MASTERMIND
SESSIONS
THE 40-DAY
LAUNCHPAD
PITCH
TRAINING
Capture fresh ideas
through diversity
and collaboration.
Go from concept
to commerce in just
40 days.
Convince literally
anyone, anytime,
anywhere.
GROWTH
HACKING
Turn your good
ideas into great
solutions.
FOUR NOBLE PATHS TO YOUR NEW LIFE.