The document outlines an event hosted by Zilver Innovation to discuss business transitions and the role of design in solving challenges. The event will cover 5 business transitions companies face, 4 core design capabilities, and include a workshop for participants to reflect on how their organization can enable change. Fred and Marit from Zilver Innovation will introduce the topics and guide a discussion on how design thinking can help organizations adapt, implement new capabilities, and unlock opportunities through embracing transitions.

1. Fred Montijn | Marit Coehoorn
Zilver Innovation
DesignXchange | Munchen Creative Business Week
25th February 2016
designXchange

3. transitions
& the role of design
in solutions to tomorrow’s challenges

4. designbusiness

5. What you can expect today:
5 transitions in business
4 core capabilities
+
A workshop to reflect on your organization
& your role in enabling change

6. Programme
14:00 Welcome and getting settled
14:30 Start program
14:30 Introduction by Fred and Marit
15:00 Break,tea, coffee,and talks
15:15 Workshop
17:15 Wrap-up and conclusions
17:45 Drinks

7. First of all:
Hi,we’re Fred and Marit from Zilver.

8. We guide companies in transition.
10 years of experience in service design and innovation consulting.
customer insight research | brand development | innovation strategy | experience design

9. So,
Who are you?
&
What organization do you work in?

10. My organization…
makes products delivers services
is a great organizer is a great listener
has separate departments is an open workspace
brings changes from the top brings change from the bottom
investigates thoroughly tries out quickly

11. “Age of
the customer!”
- Kerry Bodine

12. business in transition

13. 5 transitions
1.from inside-out to outside-in
2.from product to service
3.from closed to open
4.from solid to fast
5.from top-down to bottom-up

14. outside
in
inside
out

15. to
service
from
product

16. open,
network
closed,
silo’s

17. iterative &
fast
thorough
& solid

18. bottom
up
top
down

19. 5 transitions
inside out
product
closed,silo’s
top down
thorough & solid
inside out
service
open,network
bottom up
iterative & fast

20. What helps your
organization change
to this new business?

21. use design thinking!
design is everywhere.
design is an integral part of consulting
design is used to solve wicked problems.

22. design thinking
what is that?

23. design thinking
is not this…

24. © 2011 Proto Partners. Confidential & Proprietary.
1
design as
2
design as
3
design as

28. Nussbaum:” the decade of Design Thinking is ending..!”

29. 4 core capabilities

30. 1:
dare to embrace
uncertainty.

31. 2:
dare to be
empathic

32. 3:
dare to embrace
complexity

33. 4:
dare to make
smart mistakes

34. so…to enable change:
think and act like a
designer…

35. …yet how does
design thinking meet
business?

36. find ambassadors to pave the way
come up with metrics to show proof
share success cases to keep believing
............

37. to enable change:
act design &
think business!

38. question:

39. How can your organization adapt to
these 5 business transitions?
How can you implement
these 4 design thinking capabilities?

41. step 1
In your organization,
what is your current role in
facilitating change?

42. step 2
What helps your organization making
the next steps
towards embracing these five
transitions?

43. step 3
What challenges does your
organization face
in embracing these five transitions?

44. step 4
what concrete business opportunities
would you be able
to unlock in our organization?

45. step 5
What challenges would I face
in trying to take on
this new way of working?

48. www.zilverinnovation.com
www.branddriveninnovation.com
www.7daysinmylife.com
www.designthenewbusiness.com
fred@zilverinnovation.com
or marit@zilverinnovation.com

49. 5:
talk business

50. more inspiring
sources:

54. www.zilverinnovation.com
www.branddriveninnovation.com
www.7daysinmylife.com
www.designthenewbusiness.com
fred@zilverinnovation.com
or marit@zilverinnovation.com