SlideShare a Scribd company logo
Abbé Felters
HR & Admin Manager
Action Impact
Premila Braganza
Head of HR
dmg events Middle East
& Asia
Driving a Successful Talent Strategy
with LinkedIn as a Small and
Midsized Company
What are we?
Creative-led
Brand Experience Agency
Our Industry
Not 9 to 5Freelancers
What kind of talent
do we look for?
Carnivores Reptiles Herbivores Rodents
Who manages it?
Just me!
Why LinkedIn?
Employer Branding
Job Posts
Recruiter License
Our LinkedIn Solution
① Stopped using recruitment agents
with immediate effect
② Get all employees connected to the
right company page to maximize
your Employer Branding
③ Get your JD’s up to date and look
at keywords
What did we do first?
You have the power… create a
system which works alongside your
internal process and make your life
simple and logical if you are like me!
Then we created our own
workflow process
And allocated Hiring
Managers
ShortlistJob Post
Hiring
Manager
Head of
departments
Interview
process
HR
Employer Branding
Careers Page
Our culture
How we use LinkedIn recruiter
Headhunting
(FTE’s & Consultants)
Job Posts
Challenges
① Selling LinkedIn into the business
② Time consuming
③ Technical issues
Successes
① People hired
② Money Saved
③ Increased followers on LinkedIn
④ Company profile raised
Action Impact Stats
Company Page
171Visits per month
+165%Growth in company presence
Our followers
9011March 2015
507August 2013
Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- ConnectIn Dubai 2015
Hello, I am…
Premila Braganza
Head of HR
dmg events Middle East & Asia
dmg events Middle East & Asia is an international exhibition and publishing
company.
Who we are & What we do
global energy construction hospitality interior industriescoatingsdigital marketing
Our Current Landscape
175FTE
40%Tenure of 3 years & over
32%Tenure of less than 12 months
Why LinkedIn?
To engage with
our talent
community
Promote our
employer
brand
Help us with
talent
acquisition
Reduce our
recruitment
costs
A set of attributes, often intangible
• that makes a business distinctive,
• promises a particular kind of employment
experience, and
• appeals to those people who will thrive and
perform best in its culture.
What is an Employer Brand?
Business is all about
people, people,
people.
- Richard Branson
Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- ConnectIn Dubai 2015
3,724
4,291
4,878
5,758 5,923 6,084
6,767
7,379
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Total Followers
234
587 587
880
185 181
683
612
-
100
200
300
400
500
600
700
800
900
1,000
New Followers
Inspirational Quotes Employee Testimonials
New Hire Feedback Celebrate our High Potentials
Position ourselves as
Thought Leaders
Advocate work life balance
Talent Acquisition
Direct
15% Dubizzle
10%
LinkedIn
8%
Referrals
38%
Agency
23%
Ex-
employee
6%
Oct 13 – Sept 14
Direct
25%
Dubizzle
3%
LinkedIn
14%
Referrals
16%
Agency
28%
Ex-
employee
14%
Oct 14 – To Date
Direct
17% Dubizzle
7%
LinkedIn
2%
Referrals
50%
Agency
24%
Oct 12 – Sept 13
Best Practices
for Job Posts
Promote
your talent
brand
Use a
standard job
title
Be
specific
Write creative
job
descriptions
2 Easy Tips to Implement
• Make the best of your captive
audience during induction
• Harness the power of numbers
Great things in business are
never done by one person.
They’re done by a team of
people.
- Steve Jobs
Small Business
Recruiting & Hiring:
The Ultimate LinkedIn Guide

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