The document discusses how companies can enhance their university recruiting efforts through LinkedIn, emphasizing the importance of engaging with students and alumni. It outlines various talent solutions and tools LinkedIn offers to attract, target, and hire top talent, while providing insights for students on their career paths and educational milestones. The document highlights success stories and strategies for companies to effectively connect with candidates during recruiting events.

1. University Recruiting:
Make Your Company Stand Out
©2013 LinkedIn Corporation. All Rights Reserved.

2. STUDENTS & RECENT GRADUATES
30,000,000
Fastest Growing & Highly Engaged
“35% of students plan to use LinkedIn as a primary source for their job hunt,
up 700% from two years ago” (Achievers 2012 study)
TALENT SOLUTIONS

3. Lucky or LinkedIn?
TALENT SOLUTIONS

4. Meet Chip…

5. How is Chip Lucky?

6. The Club
Prep School
Chip’s Network
InternshipS
UNIVERSITY
Family

7. Meet Joe…

8. Joe’s Network

9. How Can Joe Create His
Own Luck?
TALENT SOLUTIONS

10. University
Pages
His university is huge
TALENT SOLUTIONS

11. Alumni
Tool
Austin is his hometown
TALENT SOLUTIONS

12. Alumni
Tool
Who studied what he studied?
TALENT SOLUTIONS

13. Explore paths, build relationships
TALENT SOLUTIONS

14. Alumni
Tool
See companies that hired them
TALENT SOLUTIONS

15. Company
Pages
Career
Pages
Research companies & careers
TALENT SOLUTIONS

16. Student
Jobs
Search & apply for jobs
TALENT SOLUTIONS

17. Alumni
Tool
See Skills he’ll need
TALENT SOLUTIONS

18. Groups
Join the experts, learn from the best
TALENT SOLUTIONS

19. Joseph Gala!
Profile
be found for opportunities
TALENT SOLUTIONS

20. Groups
Internships
Joe’s Network
University
The Club
Family
TALENT SOLUTIONS

21. J
TALENT SOLUTIONS

22. Career outcomes of educations worldwide
Industry
Dates
Title &
Function
Field of
Study
School
Degree
Skills
Dates
School
Company
Title &
Function
Company
Industry
Plus…
§ Current profile & contact information for our members
§ Active and engaged members - for the long-term
HIGHER EDUCATION INITIATIVE
LinkedIn Confidential ©2012 All Rights Reserved

23. Who needs it? What for?
COLLEGES
Career
Attract Students
Showcase strengths
and careers of alumni
Find opportunities.
Best fit for me.
Build Brand
Start early so the best
students know your
company
Informed decisions to
help me succeed.
Identity
ALUMNI
Increase lifetime value of their educations
COMPANIES
Find Talent
Attract, target and hire
the best new talent –
early!
STUDENTS
Alumni Relations
Engage alumni for
gifts, relations
Career Centers
Prepare students for
successful careers
Community
Insights
Streamline Process
Improve your reach,
efficiency and impact
PARENTS
Find the right fit – and outcomes – for their children
HIGHER EDUCATION INITIATIVE

24. Help students at every milestone
COLLEGE YEARS
Choosing College
Academic Planning
Internships
Choosing a Major
Graduate School?
Finding 1st Job
Success at 1st Job
Alumni Network
Choosing a
Direction
§ What colleges send
students to top
medical schools?
§ What are my career
options if I major in
History?
§ I didn’t know a
sophomores could
get internships at
SpaceX!
Getting There
§ Who can give me the
scoop on this school?
§ Am I keeping up with
students in my major?
§ What skills do I need
to get this job?
§ Who has internships
for people like me?
§ Which companies in
Chicago hire
marketing grads?
HIGHER EDUCATION INITIATIVE

25. Make Linkedin indispensable
Students connect
for success at every
educational and
professional milestone"
Students discover and
prepare for
opportunities more
intelligently & effectively"
LinkedIn is the best place for employers & universities
to discover and nurture student talent!

26. What can LinkedIn do for
YOU?
TALENT SOLUTIONS

27. University
Pages
linkedin.com/edu
1500+ worldwide
TALENT SOLUTIONS

28. Alumni Pages
linkedin.com/alumni
TALENT SOLUTIONS

29. Talent Pools
http://slidesha.re/
1d5d3oA
TALENT SOLUTIONS

30. Career
Pages
TALENT SOLUTIONS

31. FREE
Student Jobs
linkedin.com/job/
consumer/students
TALENT SOLUTIONS

32. CheckIn
& Recruiter
lnkd.in/CheckIn
TALENT SOLUTIONS

33. Rosetta’s success with CheckIn
Used CheckIn in the Fall recruiting season
• 40 events : career fairs, info sessions, open houses
• 2397 checkins (1474 unique candidates)
Today’s discussion
• Key benefits
• How we trained our team on CheckIn
TALENT SOLUTIONS

34. Key Benefits : Brand our company
TALENT SOLUTIONS

35. Key Benefits : Instantly follow up with a “Thank you!”
18%
Rosetta.
Visited our
Company & Career
Pages
Rosetta
Rosetta
100%
Follow our Company
Page
12%
Visited Jobs
4%
Applied to Jobs
TALENT SOLUTIONS

36. Key Benefits : Manage candidates in Recruiter
1) Rated candidates
using Tags
2) Searched for
“Interested In: Digital
Marketing”
3) Better evaluate
School & events
TALENT SOLUTIONS

37. Training our team: CheckIn Process Guide
•
Why we’re using CheckIn?
•
New process: what to do before/during/after an event
•
How to rate students on Recruiter
•
Data processing vs. what’s in our ATS
TALENT SOLUTIONS

38. Rosetta’s success with CheckIn
Tips
§
§
Have a “greeter” at big schools while students are
waiting in line
Make sure there’s internet access
TALENT SOLUTIONS