The document provides an introduction to social media for small business owners. It discusses why businesses use social media to brand, share, and sell. It recommends having a social media strategy that identifies goals and the networks to use. The document gives tips for creating graphics, content, and monitoring data. It emphasizes the importance of consistency, having a strategy, and communicating with customers.

1. Beginner Social Media
For the Awesome Small Business Owner
with your happy-to-be-here host
Amber Turrill

2. Why You’re Here:
• You’re awesome.
• You know how to use your personal social
media accounts, but have no clue how this will
translate over into business.
• You’re ready to take steps to get new
customers and increase your branding via
social – or have someone do it for you.
• You’re awesome.

3. So Who Am I Anyway?
• Amber Turrill, Director of Be-Vast Marketing
• I help clients all over the world work social
media for their own profit – including the
Grammys!
• Why I do it – social media is fun. Interaction is
fun!
• I’ll take your questions at anytime

4. Social Media – An Introduction
• Social media is not just Facebook, Twitter, etc. -
social media is a method of communication
• Many people forget other people are at the other
end of the computer - for businesses, they forget
those people are clients
• Social media is basically like taking someone's
business and private lives, throwing them out
there for the world to see and having everyone
dine out on things
• Manage Your Reputation

5. Businesses Use Social Media To:
Brand & Share

6. Businesses Use Social Media To:
Sell

7. Businesses Use Social Media To:
Interact/Get a Feel for What Clients Need

8. Branding
• What the heck is branding?
• Do you recognize branding?

9. Branding
• The key to branding is brand engagement.
• Without the client there to recognize the
branding, does a brand really exist?
• Monitoring client responses

10. You MUST Have a Strategy.
• Social Media Strategy Part I: Identify what
your business will actually use social media
for.
• Branding?
• Selling?
• Communicating?
• D: All of the above

11. Which Networks Are You On?
• Facebook
• Twitter
• LinkedIn
• Youtube
• Instagram
• Determine networks based on need.
• Knowem.com

12. Which Networks Are You On?

13. Seriously.
SET.
SOME.
GOALS.
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS

14. Determining Your Goals
• Who are you?
• What are you selling?
• Is there ROI involved (Return on Investment)?
What should the ROI be? What are you
investing?
• Followers, $, visits to website, etc.
• Strengths and weaknesses of each network
• Many folks don’t do this in a linear fashion.

15. The Time Factor
• Creating graphics
• Creating content/narrowing down a marketing
message
• Monitoring data
• Changing up strategy
• Communicating with customers

16. Graphics
• Hire out (Elance.com, Odesk.com, Craigslist) –
• Keep it basic
• Dimensions
• GIMP/Photoshop
• CONSISTENCY IS KEY!

17. Graphics

18. Graphics

19. Graphics
https://www.facebook.com/CoverPhotoSize or
GOOGLE IT

20. Creating Content
• 30/30/30 Rule: Your postings should be: 30%
about interesting news stories related to
resources that could help your users, 30%
about stuff you’re selling, 30% blog posts and
info from your site, and 10% random pictures
that you find interesting, and you can use to
engage your audience.
• Hootsuite (Hootsuite.com)
• Google Docs

21. Creating Content
• Facebook ads/Edgerank
• Twitter followers/hashtags
• Think of it like talking to strangers

22. Facebook Ads

23. Facebook Ads

24. Monitoring Data
• Google Analytics
• Facebook Insights
• Bit.ly
• Twellow (& other examples)
• Other data monitoring examples

25. Communicating With Customers
• What to do
• What not to do (never backtrack!)
• How to apologize

26. Breaking It All Down
• Don't start without a strategy
• Conceptualize your strategy - write it out. In fact you
should do this with ALL your marketing (creating
funnels).
• Have great materials before you start recruiting
followers.
• Invite friends to like your page
• DO NOT hire a following service
• Make time based on what you can handle
• Be prepared for changes
• HAVE FUN

27. THANK YOU!
Let me know if you need help – I’m
always here for you!
Amber Turrill
(512) 296-5065 (text ok)
amber@be-vast.com