The document outlines strategies for utilizing social media to promote programs at Club Fit, emphasizing the importance of engagement on platforms like Facebook, Twitter, and Instagram. It encourages teamwork in creating content, including blogs and videos, to build trust and provide valuable information to potential participants. The overall message is to actively encourage staff and members to engage with and share social media to improve outreach and results.

1. Social and Digital at Club Fit!
We want you to be social with us! Let’s talk
about how we can help promote programs
using social and digital media.

2. Where can you find us?
• Facebook Business Pages
• Facebook Groups
• Twitter
• Pinterest
• Instagram
• YouTube
• Vine
• LinkedIn

3. Let’s talk about the way
each of these work for us:
• Facebook: connect with people, share
images, blog posts, articles, CTA, ask
questions, advertise.
• Twitter: engage in conversations. Listen to
what people are talking about. Use #’s!
• Instagram: Images, short video, #’s.
• Vine: Short video loops of interesting and fun
content.
• Pinterest: If you can pin it, you can win it!

4. Join the conversation!
Make your department heard!
One of the best ways of growing business is by gaining trust. Social Media
platforms allow us to do this by providing information, education and offering
value to our members and prospects.
When we promote programs, the first thing we need to do is to educate our
potential participants. What this means is that we provide useful information.
We’re not talking about a price tag. We are talking about ways to engage people
with our brand. Importantly, specific areas of interest within our brand!
So ask yourself: What would I want know about? What inspires me to take
action on something when I want to invest in a product or a service? What do I
appreciate about certain brands?

5. How do I put my thoughts into
posts and social actions?
• Include the requests to post on social on your marketing
request forms. There are checkboxes! Also include specific
details in the additional information box. If you can provide a
link, please do so.
• What about special ideas for videos?
Set up a meeting with Liz if you need help brainstorming.
We’ll come up with a plan to meet our needs.
• How do I participate in blogging to boost my professionalism,
promote programs and provide solutions to problems people
may be trying to solve?
Write up your blog piece and submit it to Liz or with your
marketing request.

6. What subjects do I
want to talk about?
This can be answered with asking yourself a
simple question:
What do I know about?
The information you provide to us to support
your marketing can be just about anything . .
.

7. Here are some quick ideas:
• A picture you snapped (decent quality).
• A link to an online post from a reputable
source.
• A video demonstrating a technique or any
kind of “how-to” that might be useful.
• Discuss things that you understand to
empower people to make the decision to
do business with us.

8. Let’s review!
• Participate in our social media. Like us,
follow us and check out what members are
saying. The more you know, the better
prepared you are to jump in and create
leads, share knowledge and engage!
• Shape up your LinkedIn account- update
it!
• Let the creative juices flow! You’re the
expert at what you do, you see trends, you
have ideas! Let us help you translate them
into great marketing pieces!

9. Spread the word!
Don’t forget, like anything successful, we have
to spread the word. If we want people to
engage with us, we rely on getting people to
like and follow our social media pages.
Please help us spread the word to your staff
and to our members. Encouraging them to
participate in our social media will only mean
better results for all of us!