The document highlights the importance of content creation in building influence within marketing and advertising. The author shares personal experiences and emphasizes that through blogging, video production, and podcasting, one can establish themselves as a thought leader and gain credibility. Additionally, the author encourages readers to begin creating content today, as it has lasting rewards and can lead to valuable connections and endorsements.

1. The Power of Influential Content

2. This week I had the pleasure to interview one of the top 50 social
marketing and content marketing influencers in the world!
We had a lively conversation about marketing and how it’s been
completely resurrected with social, and how it’s still just the beginning!
One of the most passionate and interesting moments happened when we
were talking about an epic moment in time where social marketing truly
changed their lives!
We started to talk about the power of content, and how it can lead to
creating the influence we’ve always dreamed about, and aspired to attain.

3. We have all heard this before but I’m truly a bigger believer than ever that
content is the most valuable skill in marketing & advertising today! The
power of creating influence happens when you take your time to write a
blog that matters, produce a video with genuine story-telling, or developing
a podcast series that will bring value to people’s lives!
I will have to say for myself, that for years I didn’t take content serious and
then in May of 2014, I started writing a blog in partnership with the amazing
Social Media Today platform. It started out slow, but I still will never forget
that first blog that was published. Since then I’ve taken time out of my
weekly schedule to make sure I’m writing my thoughts, experiences, and
insights in social business.
The value of building your influence is a two part effort.

4. FOR YOU! Blogging makes you better
The process of putting yourself in a place to write, will make you better
at the artful craft of blogging.
I’m now over 80+ blogs in and I feel that it’s easier for me to sit down
and write a blog than ever before! The fear is gone, I know now how
long it takes, and I know the value it brings to my life and others, which
gives me the motivation each time. To be honest, I’ve been lagging all
week on my blogs due to my newest effort, my podcast show. But when
I woke up this morning, I said time to write, and here we are!
The biggest barrier is yourself, and I believe we
all have expertise, insights, and wisdom that
needs to be shared with the world

5. FOR OTHERS!
Blogging positions you as a thought leader in your industry, and gives you
the credibility as people see a consistent track record.
Also I’ve found that if people like your insights, they will go back and re-
read almost every blog starting from the beginning, just like a good book
or TV show! The most vital part of building your influence is planting seeds
for the future of your business and personal brand.
This influence will last forever as most blogs, videos, and podcasts will live
on the internet forever; therefore you have the opportunity to influence
generations

6. After you start to build your influence, you will find that the people you’ve always
admired will start taking you serious, giving you the chance to meet them,
interview, do business, partner on a project, or one of the best endorsements is
to see your blog being shared by major social influencers weekly!
I have a blog that I wrote in June that gets retweeted by a super powerful social
influencer at least 2-3x per week.
This implied endorsement is priceless and it can’t happen via extra advertising
budgets, it happens when you start to realize that your influence matters.
Photo Credit: ( boscoanthony.com ,vanseodesign.com, sitepronews.com)
Take time today, write a short blog, do a
video, or work to create a podcast series,
the rewards will last a LIFETIME!

7. After you start to build your influence, you will find that the people you’ve always
admired will start taking you serious, giving you the chance to meet them,
interview, do business, partner on a project, or one of the best endorsements is
to see your blog being shared by major social influencers weekly!
I have a blog that I wrote in June that gets retweeted by a super powerful social
influencer at least 2-3x per week.
This implied endorsement is priceless and it can’t happen via extra advertising
budgets, it happens when you start to realize that your influence matters.
Photo Credit: ( boscoanthony.com ,vanseodesign.com, sitepronews.com)
Take time today, write a short blog, do a
video, or work to create a podcast series,
the rewards will last a LIFETIME!