2. Agenda
• The Social Media Landscape
• Permission and Engagement (Participation) Marketing
• What are the benefits?
• What should you use?
• FaceBook / Twitter / LinkedIn Example
4. Participation
• Interruption marketing – TV ads, radio, print, billboards etc
• 3,000 + messages /day – but people tune them out......SO
• Permission and Engagement (Participation) Marketing
• Participating in a conversation – 2–way
• Engagement
• Can then lead to business
Have a look at www.SethGodin.com
6. Benefits - setting goals
Be clear about what you are trying to achieve e.g.
• Create a buzz to improve awareness of your product
/service
• Establish yourself as a subject leader
• Create prospective clients / generate sales
• Meet like-minded people to share knowledge / experience
• Be seen as being up to date
• Because you like to socialise!
7. Most commonly used media
www.socialmediaexaminer.com – “2012 Social Media Marketing Industry Report”
9. What should you do?
• Select 2 or 3 types most likely to help you achieve your goals –
B2B or B2C?
• If possible - commit around 5 hours /week - be consistent!
• Add relevant, quality content
• Think of it like a commercial TV channel.....don’t “sell” all the
time or people will switch (you) off – 30/70 split?
• Add YOU to it – don’t be a “stuffed shirt”
• You can have more than 1 account, so perhaps keep
personal and business separate?
11. A few warnings
• If your website is poor – sort it out before engaging hard
with social media
• Have social media as part of a strategy (e.g.
including emails, offline news releases?)
• Social media can be an enormous timewaster if
it’s not tied in to your business
• Be consistent across all the media types – you might
want to “slice and dice” e.g. news items across different
channels
13. How do ArtGrad promote themselves?
• They need:
• Artists (Suppliers) &
• Buyers (Private and Commercial)
• Both types – via Search Engine Optimised website, other online
and offline marketing
• Artists – via Word of Mouth, FaceBook, Twitter
• Buyers (Commercial) – via LinkedIn, email marketing to Interior
Designers etc
• (The channels do overlap – so a consistent message is
important!)
19. Get started!
• Go and get accounts at FaceBook / Twitter / LinkedIn – free
• Watch for a while to get the hang of it
• Then start to participate –
“Like” things in FaceBook
“Follow” people in Twitter
“Add Connections” in Linked In
• Then start to do things yourself –
Tweet in Twitter or
Make your own Business Page in FaceBook,
Promote an event to your Connections in LinkedIn
20. Have a look at:
• www.twitter.com
• www.facebook.com
• www.linkedin.com
• www.socialmediaexaminer.com
• www.sethgodin.com
• www.twitter.com/jowensassociate
• www.linkedin.com/in/johnowensassociates
• www.facebook.com/artgrad.net
• Gail Z. Martin “ 30 Days to Social Media Success”
21. John Owens
tel: 01522 822 302
mob: 0780 9631597
email: john@johnowens.biz
web: www.johnowens.biz
“Converting the online.....
.....to the bottom line”
