A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Many marketers think content marketing is a synonym for link building, and that it requires pumping up the most epic content ideas ever that will win the internet. Learn what content marketing REALLY is and how to differentiate the noise crap the gold.
Many marketers think content marketing is a synonym for link building, and that it requires pumping up the most epic content ideas ever that will win the internet. Learn what content marketing REALLY is and how to differentiate the noise crap the gold.
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...Doyle Buehler
How to develop a digital strategy with the proper usage of your website as a digital asset.
Websites are not all created equally - discover what the should all have in order to develop the deep customer solution online.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
https://www.widenetconsulting.com/widenet-u/aidb-classroom/
Alabama Institute for Deaf and Blind Classroom - WideNet’s own Director of Marketing, Matthew Tyson, and CEO, Chris Williams, will be traveling south to teach a classroom on social media to the parents and teachers at the Alabama Institute for Deaf and Blind.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
The introduction of digital has reshaped the way we market books.
In 2005 I self-published the international best seller Bricks to Bridges and invested $100,000 in marketing the book across three continents. In 2017 I published Excellence in Execution with Morgan James and invested $20,000 in marketing. Will I have five times less impact? Of course not, because it has never been easier to promote your book for less. In 2005 the internet was just in its infancy. To date I have sold over 41,000 books. Heres how.
Nonprofits. No money? No worries. Read through this presentation given to the Bayer Center for Nonprofit Management and learn to get your nonprofit noticed!!!
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Social Media for Wine Marketing - Eastern Winery Expositionkrischislett
A 1 hour presentation I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...Doyle Buehler
How to develop a digital strategy with the proper usage of your website as a digital asset.
Websites are not all created equally - discover what the should all have in order to develop the deep customer solution online.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
https://www.widenetconsulting.com/widenet-u/aidb-classroom/
Alabama Institute for Deaf and Blind Classroom - WideNet’s own Director of Marketing, Matthew Tyson, and CEO, Chris Williams, will be traveling south to teach a classroom on social media to the parents and teachers at the Alabama Institute for Deaf and Blind.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
The introduction of digital has reshaped the way we market books.
In 2005 I self-published the international best seller Bricks to Bridges and invested $100,000 in marketing the book across three continents. In 2017 I published Excellence in Execution with Morgan James and invested $20,000 in marketing. Will I have five times less impact? Of course not, because it has never been easier to promote your book for less. In 2005 the internet was just in its infancy. To date I have sold over 41,000 books. Heres how.
Nonprofits. No money? No worries. Read through this presentation given to the Bayer Center for Nonprofit Management and learn to get your nonprofit noticed!!!
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Social Media for Wine Marketing - Eastern Winery Expositionkrischislett
A 1 hour presentation I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
I was asked to speak at a Sonoma State University Wine Marketing class and then shortly after I spoke at the Sonoma County Winegrowers. I talked about the current trends in wine marketing.
Wine Internet Marketing Workshop (NZ Tour, Feb-13)Bruce McGechan
Wine Internet Marketing Workshop slide deck that covered Social Media, Facebook, Twitter, Search Engine Optimzation, Internet Advertising, Conversions, Mobile and Email Marketing. Conducted in 5 regions in New Zealand in Feb-13 (personalized feedback not included).
The deck from the Marketing Wine To Women webinar sponsored by Napa Technology. Panelists included Jayne Portnoy, Vice President Marketing and Brand Strategy; Deborah Brenner, author and Founder, Women of the Vine and creator of MORE magazine's wine club for women; Marian Jansen op de Haar, wine industry consultant for Vines57 and wine curator for MORE magazine's wine club; and Carin Oliver, Chief Innovation Officer, Angelsmith.
Social Media Marketing for the Wine Industry by @JoeySheppEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
Presented at DIRECT Wine conference by Ship Compliant to cover online best practices for winery Direct To Consumer (DTC) marketing. By Pete Harrison and Ron Scharman.
How Internet is re-shaping wine marketing and PRFabio Ingrosso
Internet is changing wine marketing and PR. It's time for social media marketing. This easy eBook is for wineries and wine business actors which want to understand better this change and blogs, podcasts, social media press release, Youtube, Flickr, Twitter, ...
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Content Marketing (presented by Sean Kavanaugh)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
Similar to Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Growers Association (20)
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2. Kris Chislett
• Owner at BlogYourWine.com
• Owner at MobileWineryWebsites.com
• Online Strategy
• Mobile Website Design
• kris@krischislett.com
• Cell: 904-472-1727
3. What is Social Media
• Social Media is just the Internet.
• One-on-One marketing.
• Social media is just “word of mouth”….ON
STEROIDS!
• Something you don’t have a choice in!
4. Why Social Media?
• You don’t have a choice!
• Products / services coming to find consumers.
• Social Media is a requirement for brand
growth.
• The #1 website in the world is Facebook.
• In 2008, Social media overtook porn as the #1
activity on the Web.
• Good reviews and points alone no longer sell
wine.
5. 92% of consumers around
the world say they trust
recommendations from
friends and family.
47% of consumers
around the world say
they trust TV, magazines
and newspaper ads.
The advertising landscape has changed.
9. Your “Voice” Online
“It has been found that the less an
advertisement looks like an advertisement, and
the more it looks like an editorial, the more
readers stop, look and read.”
David Ogilvy "The Father of Advertising"
11. Hierarchy of Social Media Needs
• 1st Google +
• 2nd Facebook
• 3rd Social Search
• 4th Pinterest
• 5th Blogging
• 6th Twitter
• 7th Everything Else!
12. Define Your Goals
• What are you hoping to achieve?
• Are your goals realistic?
• What is your timeframe?
• Can you use other businesses as benchmarks?
• Does it have a budget?
• Will you need to outsource / hire?
17. You are what you post. a Sell Message
1 in 10 Messages Should be
18. Social Search
• SocialMention.com
• Vintank.com
• Immediately see who is talking about your
wines / wine brand online.
• Directly engage with your new and existing
customers through the Social Connect
Platform.
• Starts at free, then jumps to $35 for more
features.
20. • You don’t have a choice about it!
• Pinterest drives sales directly from its
website.
• 21% of people have purchased an item
from Pinterest.
• Pinterest is driving more ecommerce than
Facebook and Twitter combined.
Pinterest
23. Blogging
• Not something to be taken lightly!
• Abandoning a blog is BAD!
• Posts ideally every other day, a
minimum of once a week.
• Built in to your existing website.
• Keep posts short, sweet and full of
images.
• Google likes blogs!
24. Blogging
• Google wants to see new content.
• Increases your website visibility online.
• Testing out new products and/or offer
advice to your online readers
• Define you as an expert in your industry
• Pinterest and social network sharing
25. Twitter
• Businesses don’t understand Twitter.
• Small businesses should use it more as a
listening device.
• Use Tweetdeck - www.tweetdeck.com
• Categorizes conversations according to
context.
26. The ROI of Twitter
7:18pm
7:19pm
7:21pm
7:23pm
7:24pm
27. What Should You Post?
• Engaging content.
• Original content
• Ask questions
• 1 in every 10 messages should be a sell
message.
• Good points last a vintage.
• Your story lasts a lot longer.
28. Outsourcing Your Social Media.
• NEVER outsource ALL your social media efforts.
• Should outsourcing remain anonymous?
• PR Companies?
• Consultants?
• Teenagers?
29. Conclusion
• The companies who survive will think digitally.
• If you don't innovate, you're going to die.
• You have a limited control of your brand online.
• Your story wins over points.
• There is no cookie cutter approach.
• Resistance is futile
• Don’t give up!
• Invest in the future.
30. Thanks for listening!
Any Questions?
Owner at BlogYourWine.com
Owner at MobileWineryWebsites.com
Online Strategy
Mobile Website Design
krischislett@gmail.com
Cell: 904-472-1727
Editor's Notes
Sure, there’s a social networking aspect to it, but Google Plus is really Google’s version of Google. It’s the groundwork for a level of search quality difficult to fathom based on what we know today. The point is, once Google Plus has every blogger, every small business, lots of gamers, lots of YouTubers, etc., actively using the product, they will continue to use all that new data to make even more of their products more awesome.As soon as Google + launched I knew it was going to be huge. I can’t say I’m right all the time…and I still haven’t been proven 100% right on this one. People called me crazy. They still do.It’s undeniable, if someone if using a search engine, there’s a very good chance that it’s Google. It’s the most popular search engine in the world. They own the majority of search results on the web, and also have a huge influence on the way businesses are displayed. Google essentially has the power to make or break a business sheerly based on how they rank in search.Google + connects the dots (or at least has the potential to) for the search giant. If they can make it work, there are limitless opportunities for businesses which are opened up. I’m not too sure if it will grow to the same size as Facebook as a social network alone, but I think it will end up attracting a more mature audience.Of course Facebook isn’t going down without a fight! They are going to do everything they can to stop you from transitioning all of your photos and friends from its platform over onto Google +. As just one sign that Facebook fears the mighty Google, they quickly blocked contact uploads from Gmail, so that you can’t search your email contacts to discover which of your friends are on Facebook. A petty move I thought, but maybe it’s just one sign that Zuckerberg is fearing the inevitable…So, going back to G+ in this image…Google is starting to have the last laugh.