This document outlines a webinar presentation about identifying and managing outreach to influential bloggers. The presentation covers how to properly target bloggers, design effective outreach requests, FTC regulations around blogger outreach, and answering questions. The presentation provides tips on doing research on bloggers, creating catchy subject lines, being brief, personalizing outreach, and following any guidelines bloggers provide for pitching. It also summarizes FTC disclosure guidelines that require bloggers to disclose any compensation received for endorsements.
This document discusses how internet marketers can use Facebook effectively. It begins by explaining why Facebook is a valuable marketing tool as it allows for more personal interactions that build trust. It then provides instructions on how to set up a Facebook account and profile, focusing on using your real name and business information. The document also discusses how to expand your friend network through adding existing contacts, joining groups, and using your website and blog to drive people to connect on Facebook. It explains how to get over 500 friends in 30 days through these methods and joining internet marketing groups. Finally, it covers how to run targeted Facebook ads by location, interests, gender and age to find qualified prospects.
The document outlines 10 common mistakes made when marketing on Facebook. These include: depending too heavily on paid advertising; forgetting the social aspect of interacting with users; being overzealous in posting; ignoring Facebook rules; being lazy in completing your page details; focusing too much on likes; including too much text in posts; not focusing enough on branding; ignoring Facebook Insights data; and being boring in posts. The key is to engage with users socially, post consistently but not too frequently, follow all rules, optimize your page, and create interesting brand-focused content that users will want to engage with and share.
This document provides tips and strategies for generating traffic to a website or online business. It discusses various types of traffic sources including paid search, content marketing, social media, SEO, email marketing, guest posts, and offline promotions. It emphasizes the importance of having a plan, identifying influencers in your niche, creating engaging content, promoting your content, and using paid traffic sources like Google, YouTube, Facebook and SiteScout for remarketing. The document outlines a multi-phase process for traffic generation that involves planning, focusing on content creation and promotion, leveraging paid traffic, analyzing metrics, tweaking the process, and repeating for ongoing traffic.
Presented to the Seattle Search Network - July 2014. Walks through a couple of key tactics and ideas related to driving awareness for your content to earn links/coverage:
1. set a foundation for social sharing of your content
2. do a better job of using your "owned media" to promote content
3. leveraging paid media to promote content
You can see a walk-through of these basic concepts in our Moz Whiteboard Friday on the topic. http://www.add3.com/insights/add3-moz-whiteboard-friday/
Y12 unit 3 media production evaluation (Your Times, Your Life)Noah Gee
Noah Gee undertook research including an online survey and focus group to inform his planning of a youth culture website targeted at boys aged 12-18. He found that sport, music, and entertainment were most popular interests. His website design was inspired by Vice UK, incorporating social media sharing. Noah encountered difficulties executing his plans without templates or coding experience. He overcame problems by changing colors. The finished website aimed to appeal to readers through interesting celebrity profiles, focusing on positive representations of young people and their achievements. However, Noah recognized weaknesses in his time management and organization during the project.
The document provides tips for small businesses on using social media to promote their brand. It discusses how social media allows businesses to connect directly with customers in a conversational way. It recommends businesses choose the social media site that best fits their needs and develop a consistent presence by listening to others and sharing content regularly to build trust and expertise over time. The key is focusing on building relationships and being helpful rather than just pitching your business.
The document provides a comprehensive marketing plan for self-published authors divided into chronological stages from 6-12 months before release to after release. It recommends establishing a website, social media presence, media kit, and email list early on and focusing on gaining reviews, advertising, guest posts, interviews and appearances closer to and after release. The goal is to promote effectively while focusing efforts on one or two methods at a time to avoid being overwhelmed.
This document discusses how internet marketers can use Facebook effectively. It begins by explaining why Facebook is a valuable marketing tool as it allows for more personal interactions that build trust. It then provides instructions on how to set up a Facebook account and profile, focusing on using your real name and business information. The document also discusses how to expand your friend network through adding existing contacts, joining groups, and using your website and blog to drive people to connect on Facebook. It explains how to get over 500 friends in 30 days through these methods and joining internet marketing groups. Finally, it covers how to run targeted Facebook ads by location, interests, gender and age to find qualified prospects.
The document outlines 10 common mistakes made when marketing on Facebook. These include: depending too heavily on paid advertising; forgetting the social aspect of interacting with users; being overzealous in posting; ignoring Facebook rules; being lazy in completing your page details; focusing too much on likes; including too much text in posts; not focusing enough on branding; ignoring Facebook Insights data; and being boring in posts. The key is to engage with users socially, post consistently but not too frequently, follow all rules, optimize your page, and create interesting brand-focused content that users will want to engage with and share.
This document provides tips and strategies for generating traffic to a website or online business. It discusses various types of traffic sources including paid search, content marketing, social media, SEO, email marketing, guest posts, and offline promotions. It emphasizes the importance of having a plan, identifying influencers in your niche, creating engaging content, promoting your content, and using paid traffic sources like Google, YouTube, Facebook and SiteScout for remarketing. The document outlines a multi-phase process for traffic generation that involves planning, focusing on content creation and promotion, leveraging paid traffic, analyzing metrics, tweaking the process, and repeating for ongoing traffic.
Presented to the Seattle Search Network - July 2014. Walks through a couple of key tactics and ideas related to driving awareness for your content to earn links/coverage:
1. set a foundation for social sharing of your content
2. do a better job of using your "owned media" to promote content
3. leveraging paid media to promote content
You can see a walk-through of these basic concepts in our Moz Whiteboard Friday on the topic. http://www.add3.com/insights/add3-moz-whiteboard-friday/
Y12 unit 3 media production evaluation (Your Times, Your Life)Noah Gee
Noah Gee undertook research including an online survey and focus group to inform his planning of a youth culture website targeted at boys aged 12-18. He found that sport, music, and entertainment were most popular interests. His website design was inspired by Vice UK, incorporating social media sharing. Noah encountered difficulties executing his plans without templates or coding experience. He overcame problems by changing colors. The finished website aimed to appeal to readers through interesting celebrity profiles, focusing on positive representations of young people and their achievements. However, Noah recognized weaknesses in his time management and organization during the project.
The document provides tips for small businesses on using social media to promote their brand. It discusses how social media allows businesses to connect directly with customers in a conversational way. It recommends businesses choose the social media site that best fits their needs and develop a consistent presence by listening to others and sharing content regularly to build trust and expertise over time. The key is focusing on building relationships and being helpful rather than just pitching your business.
The document provides a comprehensive marketing plan for self-published authors divided into chronological stages from 6-12 months before release to after release. It recommends establishing a website, social media presence, media kit, and email list early on and focusing on gaining reviews, advertising, guest posts, interviews and appearances closer to and after release. The goal is to promote effectively while focusing efforts on one or two methods at a time to avoid being overwhelmed.
The accidental blogging millionaires-beginners guidedavisEkwuazu
THE ACCIDENTAL BLOGGING MILLIONAIRES.
Get inspired by the most popular bloggers online.
Do you want to know the ultimate Secret behind the business blogging/making money with it
Lets face it. business can be a fight, particularly when you are trying to establish one online. And like all fights, to succeed you must find the winning techniques and apply them. We need people who will discover the techniques which famous bloggers used when they were starting their blog which they are still using till date..
The document provides information on how to start and monetize a successful blog, including becoming a full-time blogger. It recommends choosing a topic you're passionate about, posting regularly, and promoting through social media. The document also discusses direct monetization methods like ads, sponsorships, and affiliates, as well as indirect options like consulting, speaking, or writing for other sites. Finally, it advises that you're ready to blog full-time when your blog generates enough advertising income to replace your job, and when opportunities are coming to you rather than seeking them out.
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
The document discusses using social media, especially Twitter, to build a brand. It emphasizes listening to customers, engaging with followers by sharing valuable content, and using hashtags and retweets to spread ideas and grow a network. The key is developing a unique brand identity, sharing expertise in a passionate area, and giving more value to others than you receive in order to effectively promote a business through social media interactions.
Pitching the Media in the Digital Age (Alexis Grant)Alexis Grant
A teleconference for Career Directors International -- About how to write email pitches editors will actually read.
Want more from me? http://alexisgrant.com/newsletter
Learn How To Drive Tonnes Of Traffic From Twitter On Autopilot!Matthew Woodward
In this article you’re going to learn how I doubled my Twitter followers in just 75 days and how you can too.
Not only that but I'll also reveal exactly how you can automate the entire process with just 3 tools!
Snapchat can be used effectively for affiliate marketing by creating daily, valuable content that engages your target audience and drives traffic back to your website or other affiliate links. Content ideas include discussing news, products, or topics relevant to your niche, as well as documenting processes like recipes. An example is provided of a blogger who creates a daily Snapchat cooking show featuring recipes that drive sales of his products. The post teaches how to include relevant links and calls to action in Snapchat content to boost affiliate sales and engagement.
Newbie Friendly Method Reveals How We Make $128+ Per Dayabdulrhmanalkthiri
A lot of marketers have all sorts of
wrong ideas about social media
marketing. Some think that you only
need to post "viral content" to get
tons of traffic overnight. They actually
believe that if you are able to pump
that much traffic to your target
website, a large chunk of those people will buy whatever it is that you are
selling.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
The document provides 10 tips for getting more traffic to a blog: 1) Publish content often; 2) Use catchy headlines and keywords; 3) Send email blasts to subscribers; 4) Include blog links in email signatures; 5) Offer multiple ways to subscribe; 6) Syndicate posts to social media; 7) Submit the blog to directories; 8) Comment on other relevant blogs; 9) Guest post on other sites; 10) Engage readers through polls and surveys. Publishing quality content regularly and promoting it across various online channels can help drive more traffic to a blog.
This document contains terms and conditions for a report on building a business using Twitter marketing. It notes that while the publisher has tried to be accurate, the content of the Internet changes rapidly so errors may occur. It advises readers to use their own judgment and seek professional advice. The document contains chapters that discuss topics like the basics of Twitter marketing, building a Twitter profile, gaining followers, marketing strategies, and integrating Twitter with other websites and blogs.
This document discusses relationship marketing through email. It emphasizes building trust and rapport with subscribers by keeping in regular contact, providing value through educational content, and personalizing emails. It also stresses establishing credibility as an expert in your field and increasing opt-in rates by crafting compelling squeeze pages and implementing viral friend generators. Common mistakes include spamming subscribers, only emailing to sell products, sending sloppy emails, and failing to relate offers to subscribers' interests. The overall message is that building relationships through email requires consistent communication, imparting useful information, and gaining subscribers' trust over time.
Tips on social selling and turning leads discovered on social networks like LinkedIn, Twitter and SlideShare. Listen to the original podcast here: http://www.hotprospect.com/turn-social-media-into-warm-leads-hotprospect-com-podcast-episode-one/
SearchLove Boston 2016 | Britt Klontz | Incorporate 'Pr Thinking' Into Your C...Distilled
For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.
This document provides guidance on creating effective Facebook ad campaigns to grow Facebook pages. It discusses the importance of having a well-targeted audience, an attention-grabbing image, a logical headline, and an appropriate call to action. It emphasizes targeting the most relevant audience and avoiding overly promotional posts. The document then provides tips for each element, including exploring precise interests and categories, choosing eye-catching images, and crafting headlines and calls to action that encourage people to like the page.
Always five value as you are asking for it.” – Make it clear to the other person why they should be covering your story.
-Do’s – Use these best practices for outreaching:
-Spend time finding the right prospects
-Make sure the content truly has value for the foreign target audience
-Make the pitch easy to scan by including only relevant information
-Communicate the added value to the recipient
-Follow-up
-Adapt the pitch if you’re not receiving any replies
-Don’t give up!
Don’ts – Avoid this:
-Not opening the outreach email with the most important information
-Not researching enough about the journalist and the magazine they represent
-Thinking your campaign is more newsworthy than it actually is
-Not explaining the concept simply enough
-Not following up
-Giving up too soon
-Not answering fast enough to media requests
This document discusses how social media and email marketing can be utilized simultaneously to increase engagement and conversions. It provides tips for promoting social media pages and content through email, including social sharing buttons in emails, building email opt-in forms on social platforms, and showcasing blog posts and social media profiles in emails. When used together correctly, social media and email marketing can significantly increase click-through rates compared to using either channel alone.
Freedom Mail - Email marketing system for Shaklee distributorsYour Freedom Project
In this presentation, you''ll discover our simple but powerful email marketing system for Shaklee distributors, Freedom Mail.
http://www.yourfreedomproject.com/email-marketing-101-for-shaklee-distributors/
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
It's Alive - a beginners guide to social media marketingNathan Ours
This document discusses social media marketing strategies for platforms like Facebook, Twitter, LinkedIn, and Pinterest. It provides tips for each platform, such as scheduling Facebook posts in advance, boosting posts to increase engagement, using LinkedIn to connect with professionals, and using Pinterest to share content and images to attract customers. The document encourages businesses to utilize social media for low-cost branding, exposure, and marketing through these major platforms.
The accidental blogging millionaires-beginners guidedavisEkwuazu
THE ACCIDENTAL BLOGGING MILLIONAIRES.
Get inspired by the most popular bloggers online.
Do you want to know the ultimate Secret behind the business blogging/making money with it
Lets face it. business can be a fight, particularly when you are trying to establish one online. And like all fights, to succeed you must find the winning techniques and apply them. We need people who will discover the techniques which famous bloggers used when they were starting their blog which they are still using till date..
The document provides information on how to start and monetize a successful blog, including becoming a full-time blogger. It recommends choosing a topic you're passionate about, posting regularly, and promoting through social media. The document also discusses direct monetization methods like ads, sponsorships, and affiliates, as well as indirect options like consulting, speaking, or writing for other sites. Finally, it advises that you're ready to blog full-time when your blog generates enough advertising income to replace your job, and when opportunities are coming to you rather than seeking them out.
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
The document discusses using social media, especially Twitter, to build a brand. It emphasizes listening to customers, engaging with followers by sharing valuable content, and using hashtags and retweets to spread ideas and grow a network. The key is developing a unique brand identity, sharing expertise in a passionate area, and giving more value to others than you receive in order to effectively promote a business through social media interactions.
Pitching the Media in the Digital Age (Alexis Grant)Alexis Grant
A teleconference for Career Directors International -- About how to write email pitches editors will actually read.
Want more from me? http://alexisgrant.com/newsletter
Learn How To Drive Tonnes Of Traffic From Twitter On Autopilot!Matthew Woodward
In this article you’re going to learn how I doubled my Twitter followers in just 75 days and how you can too.
Not only that but I'll also reveal exactly how you can automate the entire process with just 3 tools!
Snapchat can be used effectively for affiliate marketing by creating daily, valuable content that engages your target audience and drives traffic back to your website or other affiliate links. Content ideas include discussing news, products, or topics relevant to your niche, as well as documenting processes like recipes. An example is provided of a blogger who creates a daily Snapchat cooking show featuring recipes that drive sales of his products. The post teaches how to include relevant links and calls to action in Snapchat content to boost affiliate sales and engagement.
Newbie Friendly Method Reveals How We Make $128+ Per Dayabdulrhmanalkthiri
A lot of marketers have all sorts of
wrong ideas about social media
marketing. Some think that you only
need to post "viral content" to get
tons of traffic overnight. They actually
believe that if you are able to pump
that much traffic to your target
website, a large chunk of those people will buy whatever it is that you are
selling.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
The document provides 10 tips for getting more traffic to a blog: 1) Publish content often; 2) Use catchy headlines and keywords; 3) Send email blasts to subscribers; 4) Include blog links in email signatures; 5) Offer multiple ways to subscribe; 6) Syndicate posts to social media; 7) Submit the blog to directories; 8) Comment on other relevant blogs; 9) Guest post on other sites; 10) Engage readers through polls and surveys. Publishing quality content regularly and promoting it across various online channels can help drive more traffic to a blog.
This document contains terms and conditions for a report on building a business using Twitter marketing. It notes that while the publisher has tried to be accurate, the content of the Internet changes rapidly so errors may occur. It advises readers to use their own judgment and seek professional advice. The document contains chapters that discuss topics like the basics of Twitter marketing, building a Twitter profile, gaining followers, marketing strategies, and integrating Twitter with other websites and blogs.
This document discusses relationship marketing through email. It emphasizes building trust and rapport with subscribers by keeping in regular contact, providing value through educational content, and personalizing emails. It also stresses establishing credibility as an expert in your field and increasing opt-in rates by crafting compelling squeeze pages and implementing viral friend generators. Common mistakes include spamming subscribers, only emailing to sell products, sending sloppy emails, and failing to relate offers to subscribers' interests. The overall message is that building relationships through email requires consistent communication, imparting useful information, and gaining subscribers' trust over time.
Tips on social selling and turning leads discovered on social networks like LinkedIn, Twitter and SlideShare. Listen to the original podcast here: http://www.hotprospect.com/turn-social-media-into-warm-leads-hotprospect-com-podcast-episode-one/
SearchLove Boston 2016 | Britt Klontz | Incorporate 'Pr Thinking' Into Your C...Distilled
For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.
This document provides guidance on creating effective Facebook ad campaigns to grow Facebook pages. It discusses the importance of having a well-targeted audience, an attention-grabbing image, a logical headline, and an appropriate call to action. It emphasizes targeting the most relevant audience and avoiding overly promotional posts. The document then provides tips for each element, including exploring precise interests and categories, choosing eye-catching images, and crafting headlines and calls to action that encourage people to like the page.
Always five value as you are asking for it.” – Make it clear to the other person why they should be covering your story.
-Do’s – Use these best practices for outreaching:
-Spend time finding the right prospects
-Make sure the content truly has value for the foreign target audience
-Make the pitch easy to scan by including only relevant information
-Communicate the added value to the recipient
-Follow-up
-Adapt the pitch if you’re not receiving any replies
-Don’t give up!
Don’ts – Avoid this:
-Not opening the outreach email with the most important information
-Not researching enough about the journalist and the magazine they represent
-Thinking your campaign is more newsworthy than it actually is
-Not explaining the concept simply enough
-Not following up
-Giving up too soon
-Not answering fast enough to media requests
This document discusses how social media and email marketing can be utilized simultaneously to increase engagement and conversions. It provides tips for promoting social media pages and content through email, including social sharing buttons in emails, building email opt-in forms on social platforms, and showcasing blog posts and social media profiles in emails. When used together correctly, social media and email marketing can significantly increase click-through rates compared to using either channel alone.
Freedom Mail - Email marketing system for Shaklee distributorsYour Freedom Project
In this presentation, you''ll discover our simple but powerful email marketing system for Shaklee distributors, Freedom Mail.
http://www.yourfreedomproject.com/email-marketing-101-for-shaklee-distributors/
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
It's Alive - a beginners guide to social media marketingNathan Ours
This document discusses social media marketing strategies for platforms like Facebook, Twitter, LinkedIn, and Pinterest. It provides tips for each platform, such as scheduling Facebook posts in advance, boosting posts to increase engagement, using LinkedIn to connect with professionals, and using Pinterest to share content and images to attract customers. The document encourages businesses to utilize social media for low-cost branding, exposure, and marketing through these major platforms.
8 Proven Ways To Recycle Your Content To Boost ExposureHatch
This webinar will give you strategies to leverage press, testimonials, existing work, social reviews, pop-ups on your website, podcasts, blog posts and tv interviews to push your audience through the exact path you want them to head down.
Free Webinar: http://startwithhatch.com/recycle-webinar/
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
This document summarizes a social media masterclass for arts administrators held on February 28th, 2017 in London. The masterclass covered practical skills for using social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat to understand audiences, create engaging content, and manage online campaigns. Tips included using tools like Followerwonk to analyze followers, focusing on visual content for Instagram, and amplifying organically popular posts through paid promotions. The document stresses creating a consistent online presence and narrative through curating content like a festival across different social networks.
Social Media Metrics - What Really Matters for Recruitment and HRNAS Recruitment
This document discusses various metrics for measuring the effectiveness of social media marketing. It emphasizes that social media requires investments of time, people and expertise, and is not truly "free". It identifies important metrics like network size, engagement, and tracking goals to see if strategies are working. The document also stresses the importance of measuring the right types of followers and audiences that are valuable for a brand, rather than just focusing on growth in numbers.
This document provides 25 tips for social media success from 5 experts. It is part 2 of the tips. Some key tips include: treat social media like a networking event rather than a broadcast by listening more than talking; focus on making compelling YouTube videos of any length rather than brevity; avoid obligatory blogging and only post great content; let your team members be themselves on social media to show personality; and integrate Facebook with your entire online presence. The tips are aimed at engaging followers, measuring performance, and gaining more followers through social media.
This document provides 25 social media tips from 5 experts in 2 parts. It discusses tips for engaging followers on social media and keeping them interested. Some key tips include treating social media like a networking event rather than a broadcast, letting your team members showcase their personalities to engage followers, and measuring analytics to improve social media strategies. The document also profiles the 5 social media experts who provided the tips.
The document provides guidance on answering common questions from bosses about social media campaigns. It outlines 6 common questions (How's the campaign going?, Is our audience growing?, How much engagement did we get?, How are people talking about us?, Why aren't we seeing more sales from social media?, How's customer service going?) and provides tips on concisely summarizing key metrics and insights in the response to each question. The tips include using visualizations, comparing metrics over time, benchmarking against goals or competitors, and focusing the response on what matters most to the boss.
This document summarizes an article from the magazine "Global CMOTM" about a list of 50 marketing leaders over 50 years old compiled by Alan See. See reached out to his large network on Twitter to identify innovative senior marketers. Some of those featured discuss how they find new ideas, such as by listening to customers, reading widely, and paying attention to trends. Keeping an eye on the future requires understanding the past, embracing new technology, and filtering signals from noise. The list highlights experienced marketers still making important contributions to the industry.
This document introduces a course on building an email subscriber list and generating income from it. It emphasizes that the introductory section is the most important part, as it aims to motivate readers to stick with list building techniques. It explains that successful marketers spend half their courses motivating readers through sharing personal stories and proof of earnings. The introduction aims to convince readers that building a list can generate money and that ordinary people have succeeded through determination. It outlines the basic parts of list building as driving traffic to a sales funnel that converts visitors into subscribers and buyers. It provides guidance on setting up the key elements needed, including free and paid products, pre-written emails, and payment processing.
This document provides 10 social media marketing strategies that can help increase traffic and engagement. These include engaging with others on social media, creating video content, going live, networking in person, collaborating with smaller influencers first before moving to larger ones, becoming active in online communities, writing a book, obtaining qualifications, seeking media coverage of noteworthy activities, and appealing to your target audience through an inspiring vision.
This document provides information from Dino Enterprise about marketing on social media. It discusses choosing the right social networks to be on based on target demographics. These include Facebook being best for ages 45-65, Twitter for 25-34, Instagram for younger users focused on selfies and media, and Pinterest popular among women. It also recommends telling your brand story, sharing engaging content that invites sharing, communicating regularly with fans, and using different mediums like blogging, video, and podcasting to share content. The document discusses using paid social media ads on Google, Twitter, and Facebook and provides tips for optimizing ads on each platform.
The document provides guidance on creating an effective social media strategy. It recommends starting by listening to customers and prospects to understand their needs and feedback. It also stresses the importance of knowing your target audience and using search engine optimization to be found online. The document advises having quality content across channels to engage users and allow them to share. It suggests choosing the right social networks for your business and branding your social media presence consistently. Finally, it emphasizes the need to have social media policies and guidelines for handling user comments.
This document provides an introduction to building an email list and generating income through list building. It emphasizes that the introductory section is the most important part, as it will motivate the reader to stick with list building techniques. It explains that successful marketers spend half their courses motivating readers because making money from a list requires focus and motivation to build the list. The document then outlines the typical structure of motivational introductions, including the marketer sharing their backstory and proof of their earnings. It stresses the importance of believing a list can generate income and that the reader can successfully build a list like others have. Finally, it previews that the document will provide simple list building techniques and a process to earn $3,000
This document discusses brand monitoring and conversation tracking. It provides quick facts about social media platforms like Facebook and Twitter. It then explains what brand monitoring and conversation tracking are and how they can help companies by listening to online conversations about their brand and competitors. The document outlines the key deliverables of brand monitoring reports including sentiment analysis, influence analysis, and competitive analysis. It suggests best practices for online brand management and responding to negative comments. Finally, it discusses the process of analyzing consumer conversations and what metrics should be measured.
This document provides an overview of using Facebook for business purposes. It discusses creating a business page on Facebook, engaging audiences by posting different types of content like stories and questions, and measuring engagement. The key points are: create a business page instead of a personal profile; post quality content 1-4 times per week using different formats like text, links, images and video; engage audiences by asking questions and including calls to action; measure engagement using the Facebook Insights tool. The document also provides tips on coming up with content ideas and creating a content calendar.
Webinars are an awesome lead gen tool for companies of all sizes. But, you’re missing out on a huge opportunity if you aren’t adding social media to the mix.
Webinars combined with social media equal something even more magical. This Social Fresh WEST 2012 session attempts to showcase the ins and outs of running a successful webinar that uses social at every step.
Evolving from Social Media to Social BusinessJustin Levy
Evolving from using social media to becoming a social business can be hard. During this CBS Social Media (#knxsoc) keynote, this presentation attempts to break down this evolution into 13 foundational key steps using my experiences in both SMB and enterprise-level companies.
Developing a Digital Crisis Communications PlanJustin Levy
If your company has employees, customers or partners located in other countries outside of the U.S., it is critical to have an international digital crisis communications plan in place that will help your organization to identify the potential for a crisis andguidelines for how to respond.
This slide deck was for a presentation at the Radian6 Social2011 User Conference.
Developing a Facebook Strategy and Avoiding the 9 Deadly SinsJustin Levy
This document discusses developing a Facebook strategy and avoiding common mistakes ("deadly sins"). It provides statistics on Facebook's large user base and engagement. It then outlines the basic Facebook tools including pages, groups, advertising, events and connections. It identifies the top 9 deadly sins as not having goals, being self-focused, abandoning pages, acting like a robot, lacking engagement, inconsistency, giving up too quickly, overusing tabs, and annoying fans. It answers common questions about staffing needs, whether Facebook replaces websites or email marketing.
How Small Businesses Can Effectively Generate More LeadsJustin Levy
Learn how small businesses can level the playing field allowing them to generate more leads and increase sales by leveraging social media tools, search engine optimization (SEO), blogging, email marketing and more.
This slide deck will teach you:
-The importance of calls-to-actions and landing pages to capture more leads effectively.
-The role of search engine optimization (SEO) and how blogging can help increase your search rankings thus allowing you to get found easier.
-How social media tools such as Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare help you to generate more leads and create buzz around your small business.
-Why email marketing is one of the most important tools you can use in converting leads.
-Understand how all of these tools integrate into one another to form an easy to understand strategy.
-How to effectively measure your lead generation efforts.
The document discusses using Facebook for marketing and promoting word-of-mouth campaigns. It highlights key facts about Facebook like having 500 million users and 8,500 status updates per minute. The presentation emphasizes that Facebook marketing involves basic tools and encourages questions at the end.
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How to Identify Influential Bloggers and Manage Blogger Outreach Programs
1. How to Identify and Manage Outreach to Influential Bloggers Presented by: Justin Levy General Manager New Marketing LabsTwitter: @justinlevy 1
2. Housekeeping To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A feature The webinar is being recorded and will be available for download. The slide deck will be uploaded to Slideshare 2 New Marketing Labs, LLC | www.newmarketinglabs.com
3. Housekeeping To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A feature The webinar is being recorded and will be available for download. The slide deck will be uploaded to Slideshare 3 New Marketing Labs, LLC | www.newmarketinglabs.com
4. Housekeeping To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A feature The webinar is being recorded and will be available for download. The slide deck will be uploaded to Slideshare 4 New Marketing Labs, LLC | www.newmarketinglabs.com
5. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request FTC Regulations – How do they affect blogger outreach? Questions 5 New Marketing Labs, LLC | www.newmarketinglabs.com
6. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request FTC Regulations – How do they affect blogger outreach? Questions 6 New Marketing Labs, LLC | www.newmarketinglabs.com
7. What does New Marketing Labs do? Research Online Audit of Corporate & Competitive on-line Social Presence & Reputations Ongoing Measurement Tracking Leads, Sales, Awareness, Community Growth, Press, Visits, Downloads, etc. Education / Guidance Establish Social Guidelines for Company / Employees. Provide Boot Camp Training to Execs & Managers Content Development, Community Management & Campaign Execution Responding / Engaging Listening With Strategic Guidelines in Place – Conduct Responsive Outreach – Relationship /Community Building Indentify Trends, Conversations about Brand – Validate Assumptions; assess tone of conversations – ID Service, Sales, Support Opportunities Content Publishing/Sharing Breed Authority SEO. Video, Facebook / iPhone Apps Advocacy & Influencer Programs Proactive Engagement Programs to Enrich, Support & Outreach ID & Engage Online Influencers
8. New Marketing Labs Clients 8 New Marketing Labs, LLC | www.newmarketinglabs.com
9. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request FTC Regulations – How do they affect blogger outreach? Questions 9 New Marketing Labs, LLC | www.newmarketinglabs.com
11. Obtain a 360 Degree View 11 New Marketing Labs, LLC | www.newmarketinglabs.com Source: http://www.flickr.com/photos/stollerdos/305323999
12. Open Up the Tool Box 12 New Marketing Labs, LLC | www.newmarketinglabs.com Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
13. Find Relevant Industry Blogs 13 New Marketing Labs, LLC | www.newmarketinglabs.com Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
14. Find Relevant Industry Blogs 14 New Marketing Labs, LLC | www.newmarketinglabs.com Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
15. Find Relevant Industry Blogs Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
16. Find Relevant Industry Blogs Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
17. Find Relevant Industry Blogs Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
31. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request FTC Regulations – How do they affect blogger outreach? Questions 31 New Marketing Labs, LLC | www.newmarketinglabs.com
32. What Not to Do! For Immediate Release [full press release for first author follows]It's really rare I get to announce a new book and offer an special opportunity of such importance, quality and pure enjoyment. [Author's] new book [Title], published this coming month by [Big Publisher #1], is so good that I believe that he can change the attitude that many Americans have towards the challenging lives we presently lead and our whole future - for the better.Please let me know if you'd like to see a copy of [Author #1's] new book.It doesn't matter where you live or who you are, if you haven't yet reviewed [Title of book #2], published by [Publisher #2], which is still number X on the New York Times Best Sellers List (X weeks in a row now), let me know and we'll send you both.Please provide me with your best street address and phone number. If you'd like to arrange an interview with [Author #1], please do let me know as well.[Name of Publicist & Tel #] Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
33. What Not to Do! I'm really sorry you feel that way. With all due respect I will try to explain my own personal professional opinion why your position is something that's less than desirable for a someone who is practicing in the world of public relations. I've been pitching media for over 35 years. It's true I use a news release format and yes, it's a one size fits all approach. But I have to tell you it works. By saying that you need to have the pitch a certain way to me is a fairly close minded way to be. Sure you might like to be edified and maintain that there's a proper way to pitch a blogger so that your ideas make the communications fit your ideals, but actually, it's simply unrealistic to those of us who make a living getting people publicity. I think that you might want to try getting publicity for others before you criticize the way in which we who do this for a living practice it. I only wish you could understand that we can't operate the way you are asking. I use news releases to offer our opportunities and actually, it's very, very effective. Bloggers are only one of over 25 prime media and online technologies. There are 1700 dailies, 6900 weeklies, 12000 magazines, 8500 radio talk shows, 6500 tv stations and talk shows, 450 news services and syndicates, and 800 plus freelance writers, and that's just the prime media. Then there are the online counterparts to all the above and media bloggers are just a part of them. Then there's the Internet. Web pages, blogs, ezines, newsletters, forums, audio, video, and now there's the so-called social media. While it's true that the formats for production are different the way to ask media if they are interested still come down to a meaningful communication that allows you to communicate.I have to tell you that most media respond favorably to content and quality, and not to the format of the email. The response to this pitch in particular is as it turns out as high as I've ever seen a media response in all my years of doing this. Even your blogger counterparts are responding favorably. Dozens and dozens of them are responding simply by saying, sure,. Send us the books.BTW, this is how you are listed in the Cision database. You are just one of over three-quarters of a million journalists listed.If you don't want to receive any more news releases from me, please click on the link at the bottom of one of the news releases. We're CAN SPAM Act compliant....I've written a few career books in my time and even have a new book out on how to write effective news releases. If you want to see the new book let me know.You might learn something from an ol' timer yet. Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
34. What happened? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
35. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
36. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
37. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
38. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
39. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
40. Do They Tell You How to Pitch Them? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
41. Do They Tell You How to Pitch Them? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
42. Blogger Relations Credo Before pitching, I will read several previous blog posts/articles to see if story would be a good fit. If there is NOT a good fit, I won’t pitch – and will push back on unreasonable demands to do so. Before contacting / pitching, I will double‐check my method of outreach. I will review any guidelines made publicly available. 4. I promise to never send a pitch, press release or material if I can’t readily demonstrate its relevance and value to their readers. 5. As much as possible, I will participate transparently within the community. 6. I promise that any correspondence should contain a message customized to the bloggers needs – referencing posts of interest. 7. I know that being ignored by a blogger is their prerogative and they have no obligation to cover a story, verify facts or actbeyond their own interests, opinions & needs of their Community.
43. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request Managing bloggers for a blogger outreach program FTC Regulations – How do they affect blogger outreach? Questions 43 New Marketing Labs, LLC | www.newmarketinglabs.com
44. FTC Guidelines – In Plain English Source: http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/ Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 If you receive money or any sort of exchange, including a free product, even if unsolicited, you must disclose this in the endorsement somewhere. If you are endorsing something, you must be a bona fide user of the product at the time the endorsement is given. You must disclose this “quid pro quo”. You can’t disclose it after the fact – it must live with the endorsement. The advertiser is liable for any false claims you make.
47. FTC Guidelines – What Does It Mean for Blogger Outreach Programs? If you will be working with bloggers who will receive products as part of an ongoing program, require that they disclose the relationship Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
48. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request Managing bloggers for a blogger outreach program FTC Regulations – How do they affect blogger outreach? Questions 48 New Marketing Labs, LLC | www.newmarketinglabs.com
49. Any questions… 49 New Marketing Labs, LLC | www.newmarketinglabs.com
50. Thank you… 50 New Marketing Labs, LLC | www.newmarketinglabs.com Justin Levy General Manager New Marketing LabsBlog: http://justinrlevy.com Twitter: @justinlevy Facebook: facebook.com/justinlevy On behalf of the entire team at New Marketing Labs, thank you for spending time with us today. For more information on New Marketing Labs, please visit us at: http://newmarketinglabs.com