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Social Road Trip Workshop - Thurso - May 2013
The document outlines a social media workshop aimed at helping businesses understand the importance of social media in raising brand awareness and engaging customers. It highlights potential pitfalls to avoid, such as overly promotional content and lack of interaction, while providing tips for effective communication and establishing a presence on various platforms. Additionally, it emphasizes the need for consistency across online branding and offers strategies to creatively engage audiences.
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Social Road Trip Workshop - Thurso - May 2013
- 1. Social Media Workshop CaithnessHorizons, Thurso 31st May 2013 Delivered by:
- 2. This event issponsored by: http://northerneditorial.co.uk
- 3. Why use socialmedia for business? • Raise brand awareness • Increase traffic to website • SEO (search engine optimisation) • Your customers are using it! • To find new customers • Widen your target market and potential reach • Build strong relationships with customers • Build strong relationships with local businesses • Market research • And much more…
- 4. Social Media Mishaps– What to avoid! • Using social media channel purely for sales • Lack of interaction and updating • Not including it in your overall marketing plan • Getting too personal • Having no overall social media‘plan’in place • Reacting badly to negative feedback • Talking badly about other businesses • Inconsistent content, bad spelling, etc • Not letting customers know you are using it • Doing too many updates not related your business/market • Too many updates • Expecting immediate results • Using social media instead of other marketing techniques
- 5. What, when, andhow should I communicate on social media? • Don’t just talk about your business - use it to promote other local businesses and the area also • Social media is all about interaction and conversation • Share your experience and expertise • Keep posts/updates short and concise • Share photos and links – they will help to create interaction • Check all posts carefully before sending them out • Be quirky, be different, be innovative • Timing is everything
- 6. How to letcustomers know you are using social media… • Icons/links on website • Icons/links within your blog • Links from other social media accounts • Icons on printed marketing materials • Links within email newsletters • Links on email signatures • Tent cards within your business premises • Window stickers within your business premises • Mention it to customers in conversation
- 7. Google Alerts What theyare and how to use them for social media and your business…
- 8. Facebook All you needto know…
- 9. Twitter All you needto know…
- 10.
- 18. FACEBOOK AND TWITTER Keepingit consistent…
- 19. What we’re lookingfor: • Consistency across both platforms – backgrounds, avatar and colours • What makes a good Facebook cover • Using the Twitter background • Avatars – which ones stand out
- 36. Things to remember: •Whatever you do online needs to be consistent with what you already use in the ‘real world’ • Use the same avatar on both Twitter and Facebook – adapt your logo if necessary • Keep backgrounds the same or very similar for instant recognition • Twitter – use themes to change colours to be consistent with your brand
- 37. Making yourself standout… • Get creative, make sure you have an impressive visual impact! • Consider doing a fun campaign, think Coca Cola… • Kick off conversations…that sometimes means getting controversial! • Think ‘outside the box’…
- 38. LinkedIn All you needto know…
- 39. Hope you’ve enjoyedyour… http://highlandsocial.co.uk
- 40.