This document provides tips for businesses to use social media to engage customers. It recommends starting relationships by interacting on social media where conversations take place and relationships form. It advises finding the right audience and messages for each platform and sharing valuable content like videos, white papers, FAQs, and how-to guides. Businesses should use employees to share this content on LinkedIn and do unexpected things to attract attention. The goal is to connect with customers and build trust through engaging and helpful social media interactions.

1. How your business can
make customers’ hearts
beating faster
using social media.
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for unsexy companies
Social media

2. … only the way changed.
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Communication in perspective…

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Communication in perspective…

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The world is changing,
people are changing,
the web is changing.
What about you?
Communication in perspective…

5. Social media landscape
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6. Social media characteristics
MANY-
TO-
MANYCONSTANTLY
EVOLVING
WORD
OF
MOUTH
COMMUNITIE
S
REACH
SPEED
ENGAGEMEN
T
TRUST
SHARING
TRANSPARENC
Y

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start a relationship!

8. start a relationship!
This is where relationships
begin and grow.
It’s the perfect place to start
an endless relationship.
Love, passion
and empathy…

9. … some instructions about relationships…

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11. Don’t start at the end!
Ensure that this strategy will fit
your targeted audiences tastes.
You will need an audience and
a strategy to reach out to it.

12. … before
spending money
on different kind of tools.
Don’t start at the end!

13. … some instructions about relationships…

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Find a date!

15. Find a date!
To be successful
you have to …
… seduce !

16. Find a date!
• Get in contact
• Rivet the attention
• Connect to each other

17. … some instructions about relationships…

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Don’t go too far on your first date!

19. Don’t go too far on your first date!
… involvement !
Your first
Return On Investment
will be …

20. … some instructions about relationships…

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Build on trust!

22. Consumers trust each other most.
They look for information that comes from
experiences other persons had.
Build on trust!

23. Trust is the currency of the future.
Build on trust!

24. … some instructions about relationships…

25. Don’t seduce everybody at the same time!
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26. Find the exact
right type of message
to post who you would share it with.
Don’t seduce everybody at the same time!

27. • Whom are you trying to reach?
• Where do they spend their time online?
• What do you want them to do?
Don’t seduce everybody at the same time!

28. … some instructions about relationships…

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Dare to share!

30. Share valuable information
by sharing links and knowledge.
Dare to share!

31. Giving is the new taking!
Dare to share!

32. … some instructions about relationships…

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Words connect us to the other!

34. Words matter !
Words connect us to the other!

35. Words connect us to the other!
It should sound like you!
If someone lands on your site,
reads your newsletter, or whatever,
your content shouldn’t sound like
your competitor’s.

36. 5 Tools for B2B
to engage your audience
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Just do it!

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Tool #1: Use video!

38. • Interviews with staff or customers
• Create tutorials
• Behind the scenes videos
Tool #1: Use video!

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BEST
SELLER
Tool #2: Write a white paper

40. • Solve a problem
• Join current topic
• Background articles
• Developments within the industry
Tool #2: Write a white paper

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Tool #3: Use Frequently Asked Questions

42. Anticipate on repetitive inquiries
Tool #3: Use Frequently Asked Questions

43. How to create a
weed free lawn
by June
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Tool #4: Write a how-to guide

44. Any type of content that helps someone
solve a problem
has value for others.
Tool #4: Write a how-to guide

45. Your employee is your ambassador!
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Tool #5: Connect to LinkedIn

46. • Involve your employees to share content
• Demonstrate your expertise, establish credibility
• Keep abreast of latest developments
• Keep in touch with your connections
• Create a company page
Tool #5: Connect to LinkedIn

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BONUS TIP: Do something unexpected

48. Sexy enough, huh?
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THANK YOU FOR LISTENING!
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