Many marketers think content marketing is a synonym for link building, and that it requires pumping up the most epic content ideas ever that will win the internet. Learn what content marketing REALLY is and how to differentiate the noise crap the gold.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Many marketers think content marketing is a synonym for link building, and that it requires pumping up the most epic content ideas ever that will win the internet. Learn what content marketing REALLY is and how to differentiate the noise crap the gold.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
The document discusses how using social media can help sales and marketing. It provides statistics showing that social media use increases sales quotas and conversions. Companies that blog, use Twitter, or Facebook report generating more leads. The document then gives tips on listening to customers on social media, targeting prospects, building an email list, creating content, sharing content on different platforms, and networking to generate referrals.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
5 Social Trends & What They Mean for Your StrategyDave Kerpen
Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
The document provides tips on how to make quality videos by focusing on storytelling elements. It recommends identifying a sympathetic character, their obstacle or tension, and how they overcome it. These elements should be workshopped and incorporated into videos through shots of action, emotion, quotable people, and processes. Videos should be shot as a series of unique shots that move between different framing styles like rule of thirds. Attendees are invited to a future workshop on shooting and editing video.
This document outlines 7 strategies for growing a business using social media that were presented by Mike McDermott of Bash Foo. The strategies include: 1) Running contests on social media to engage customers and gain leads; 2) Capturing email addresses from interested customers; 3) Selling products directly through a business's Facebook page; 4) Searching social media to find and communicate with potential customers; 5) Recruiting employees by searching competitors' LinkedIn profiles; 6) Creating social media guidelines for employees; and 7) Using Google+ to increase search engine visibility.
Masterclass: The Value of Monitoring Beyond Your Owned PlatformsBrandwatch
This document summarizes a Brandwatch masterclass on monitoring social media beyond owned platforms. It discusses the opportunity for brands to engage in conversations on external social media sites. It provides tips for how to execute an effective social listening strategy, including tapping brand advocates, influencing sales through education, engaging customers after purchase, flipping negative sentiment, and recommending future content. The document also outlines best practices for implementation, such as establishing voice guidelines, defining roles and workflows, employing etiquette, and gaining approvals.
Pinterest allows users to collect and organize visual bookmarks called pins into topic-specific boards. Pins are images, videos or other content that link back to their source. The site has over 70 million active users monthly, most of whom are women. It is the 4th most popular social network and less than 20% of pins contain faces. For small businesses, Pinterest allows setting up boards to showcase products, guides and customer reviews. Effective strategies include pinning existing content, getting customers involved and always linking pins back to the business.
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
11/12/15
Today, online visibility is essential to growing your local business. But how can you become more digitally visible? Mastering search & social media (and how they work together!) is one of the most effective ways to get your business in front of the people who matter most.
Social media allows ordinary people to connect with others, explore interests, and take risks. It gives users control over their online activities and experiences. Social media is not a passing trend but a concept that attracts users and will continue to evolve. Platforms like Facebook and Twitter are just the beginning, and future tools will allow users to do more online. Social media is also easy to use, set up, and can help users make money if leveraged correctly.
This document outlines 7 simple social media concepts for building a likeable business presented by Dave Kerpen at the #WSIMiami conference in September 2015. The concepts are: 1) Listen first and never stop listening to prospects and customers; 2) Respond to everyone using LAST (Listen, Apologize, Solve, Thank); 3) Tell stories instead of selling; 4) Be authentic and real; 5) Advertise better using hypertargeting and nonotargeting; 6) Provide value for free; 7) Be grateful, especially through thank you notes which increase customer loyalty. The presentation ends by thanking the audience and inviting questions.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
Integrate social learning to help your organization become more consumer-focu...SocialMedia.org
In her Brands-Only Summit presentation, Hallmark's Camille Lauer discusses how they're integrating social media listening and measurement cross-functionally to become a more consumer-focused organization.
She goes into detail about their Jingle The Dog campaign that went south and how they worked to fix the issue to regain their customers' support and trust.
How to Transform Your Career by Petra NemcovaLinkedIn
On April 2, 2014, LinkedIn had the opportunity to sit down with model, ambassador, philanthropist, and entrepreneur Petra Nemcova to talk about career transformation and professional brand as part of the LinkedIn Discussion Series in NYC.
TAFE 2020 - Social Media Marketing: Understanding the Landscape, Benefits and...Saffire
Cassie Dispenza presented on understanding social media marketing, including the benefits and challenges. She discussed the top social media platforms and how to effectively use Facebook, Instagram, and Facebook Messenger for events and organizations. Key tips included using video, live streaming, contests and promotions, as well as ambassador programs and user generated content.
This document provides tips and best practices for using various social media platforms like Facebook, YouTube, Twitter, Instagram, Pinterest, and LinkedIn for business purposes. It discusses engaging audiences and driving traffic to websites or stores. Key metrics and statistics are presented for each platform's reach and growth. Examples of both successful and unsuccessful social media marketing campaigns are outlined. The document concludes with brainstorming ideas for how to leverage specific social channels to reach target audiences for brands like Urban Outfitters, Nordstrom, Banana Republic, and Walmart.
The document discusses how using social media can help sales and marketing. It provides statistics showing that social media use increases sales quotas and conversions. Companies that blog, use Twitter, or Facebook report generating more leads. The document then gives tips on listening to customers on social media, targeting prospects, building an email list, creating content, sharing content on different platforms, and networking to generate referrals.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
5 Social Trends & What They Mean for Your StrategyDave Kerpen
Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
The document provides tips on how to make quality videos by focusing on storytelling elements. It recommends identifying a sympathetic character, their obstacle or tension, and how they overcome it. These elements should be workshopped and incorporated into videos through shots of action, emotion, quotable people, and processes. Videos should be shot as a series of unique shots that move between different framing styles like rule of thirds. Attendees are invited to a future workshop on shooting and editing video.
This document outlines 7 strategies for growing a business using social media that were presented by Mike McDermott of Bash Foo. The strategies include: 1) Running contests on social media to engage customers and gain leads; 2) Capturing email addresses from interested customers; 3) Selling products directly through a business's Facebook page; 4) Searching social media to find and communicate with potential customers; 5) Recruiting employees by searching competitors' LinkedIn profiles; 6) Creating social media guidelines for employees; and 7) Using Google+ to increase search engine visibility.
Masterclass: The Value of Monitoring Beyond Your Owned PlatformsBrandwatch
This document summarizes a Brandwatch masterclass on monitoring social media beyond owned platforms. It discusses the opportunity for brands to engage in conversations on external social media sites. It provides tips for how to execute an effective social listening strategy, including tapping brand advocates, influencing sales through education, engaging customers after purchase, flipping negative sentiment, and recommending future content. The document also outlines best practices for implementation, such as establishing voice guidelines, defining roles and workflows, employing etiquette, and gaining approvals.
Pinterest allows users to collect and organize visual bookmarks called pins into topic-specific boards. Pins are images, videos or other content that link back to their source. The site has over 70 million active users monthly, most of whom are women. It is the 4th most popular social network and less than 20% of pins contain faces. For small businesses, Pinterest allows setting up boards to showcase products, guides and customer reviews. Effective strategies include pinning existing content, getting customers involved and always linking pins back to the business.
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
11/12/15
Today, online visibility is essential to growing your local business. But how can you become more digitally visible? Mastering search & social media (and how they work together!) is one of the most effective ways to get your business in front of the people who matter most.
Social media allows ordinary people to connect with others, explore interests, and take risks. It gives users control over their online activities and experiences. Social media is not a passing trend but a concept that attracts users and will continue to evolve. Platforms like Facebook and Twitter are just the beginning, and future tools will allow users to do more online. Social media is also easy to use, set up, and can help users make money if leveraged correctly.
This document outlines 7 simple social media concepts for building a likeable business presented by Dave Kerpen at the #WSIMiami conference in September 2015. The concepts are: 1) Listen first and never stop listening to prospects and customers; 2) Respond to everyone using LAST (Listen, Apologize, Solve, Thank); 3) Tell stories instead of selling; 4) Be authentic and real; 5) Advertise better using hypertargeting and nonotargeting; 6) Provide value for free; 7) Be grateful, especially through thank you notes which increase customer loyalty. The presentation ends by thanking the audience and inviting questions.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
Integrate social learning to help your organization become more consumer-focu...SocialMedia.org
In her Brands-Only Summit presentation, Hallmark's Camille Lauer discusses how they're integrating social media listening and measurement cross-functionally to become a more consumer-focused organization.
She goes into detail about their Jingle The Dog campaign that went south and how they worked to fix the issue to regain their customers' support and trust.
How to Transform Your Career by Petra NemcovaLinkedIn
On April 2, 2014, LinkedIn had the opportunity to sit down with model, ambassador, philanthropist, and entrepreneur Petra Nemcova to talk about career transformation and professional brand as part of the LinkedIn Discussion Series in NYC.
TAFE 2020 - Social Media Marketing: Understanding the Landscape, Benefits and...Saffire
Cassie Dispenza presented on understanding social media marketing, including the benefits and challenges. She discussed the top social media platforms and how to effectively use Facebook, Instagram, and Facebook Messenger for events and organizations. Key tips included using video, live streaming, contests and promotions, as well as ambassador programs and user generated content.
This document provides tips and best practices for using various social media platforms like Facebook, YouTube, Twitter, Instagram, Pinterest, and LinkedIn for business purposes. It discusses engaging audiences and driving traffic to websites or stores. Key metrics and statistics are presented for each platform's reach and growth. Examples of both successful and unsuccessful social media marketing campaigns are outlined. The document concludes with brainstorming ideas for how to leverage specific social channels to reach target audiences for brands like Urban Outfitters, Nordstrom, Banana Republic, and Walmart.
Social Marketing - Making it work for your businessGemma Kane
Focusing on how to use the power of Social Media to your businesses advantage, this master class covers how to get the most out of resources such as Twitter, Facebook, Pinterest and YouTube as well as tips on effective Social Marketing Planning.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Mallorie discusses 5 social media trends from 2015 and their implications for branding strategies: 1) Driving traffic off social media sites by owning your online presence rather than relying on third parties; 2) Growing attention spans allowing for long-form content; 3) Prioritizing high-quality brand content over products; 4) The rise of disappearing media like Snapchat; and 5) Consumers expecting real-time brand responses. She provides tips for capitalizing on these trends such as creating blogs, testing microsites, focusing on user-generated content, and streamlining response processes. Mallorie predicts more Facebook advertising, a focus on Gen C over Gen Y, widespread multimedia creation, and ad platforms improving to match Facebook's capabilities
The document outlines 7 principles for being authentically social on social media platforms:
1. Prioritize the top platforms like LinkedIn, Instagram, and Facebook rather than spreading resources too thin across many platforms.
2. Use interactive content like videos, carousels, stories and reels to engage users and help content stand out from competitors.
3. Humanize the brand by focusing on people rather than just products and services to build trust and credibility with communities.
4. Turn the spotlight onto customers, partners and employees rather than always focusing on the company or products.
5. Provide value to others through wise contributions rather than just self-promoting products and services.
6.
This document provides an overview of creating and executing a successful social media plan. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles and responsibilities, defining success metrics, constructing a strategy, executing the strategy, and measuring results. It also provides examples of corporate social media policies from Best Buy, Oracle, and others. Case studies are presented on social media campaigns for Dancing Deer Baking Co. and Heluva Good! that increased brand awareness, engagement, and sales. The document concludes by noting that 451 Marketing can help integrate public relations, social media, and search marketing into communications campaigns.
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
This document provides 8 principles for authentically social branding on social media platforms. It discusses prioritizing top platforms, focusing on people over products, using engaging visual content like videos over static images, educating and entertaining audiences rather than just promoting, leveraging different platform features, using paid promotion strategically, making products fun and shareable through contests and user-generated content, and encouraging customer advocacy. Specific best practices and examples are given for each principle to help humanize brands on social media.
Social media is an important tool for businesses to connect with customers and promote their brand. The document discusses how over 2/3 of online adults use social media platforms like Facebook and how customers expect companies to have a social media presence. It provides tips for businesses on how to successfully use social media including having a plan, engaging customers, avoiding common mistakes, and measuring results beyond just sales. The key message is that social media allows businesses to be part of online conversations and strengthen their brand.
This document provides guidance on developing a social media strategy for a business. It outlines a 5 step process: 1) Know your business, 2) Know your customers, 3) Choose relevant social media platforms, 4) Define goals for each platform, and 5) Create a content plan. The document defines key platforms like Facebook, Twitter, Instagram and discusses their pros, cons and ideal uses. It emphasizes understanding customer demographics to select the right platforms and setting goals like increasing traffic or contacts. Participants are guided through exercises to define their ideal customer, choose platforms, and set goals and a content plan.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
This document summarizes a presentation on marketing for small businesses. It discusses selecting a marketing partner by finding the right fit in terms of size, goals, experience and personality. It also discusses getting started with social media by having a clear plan with objectives, consistency, creativity and commitment. Small businesses are advised to use a 70-20-10 rule for budgets, focusing most on proven tactics while also improving and testing new ideas. Managing social media requires moderating guidelines and deciding whether to do it in-house or hire help.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
This document provides tips for building a social media strategy beyond just Facebook for 2018. It summarizes various platforms like Instagram, LinkedIn, YouTube, podcasting and email and how to create effective content and campaigns on each. Specific tips covered include using Instagram stories and hashtags, creating native content for different platforms, using influencer marketing, building a LinkedIn presence, optimizing videos for YouTube, planning a podcast, developing skills for voice assistants, and writing effective emails. The document aims to help diversify strategies beyond overreliance on Facebook alone.
The document discusses how businesses can leverage social media platforms like Facebook, Twitter, YouTube, and LinkedIn for viral marketing and increasing brand awareness, providing statistics on user engagement and recommendations for best practices such as consistent posting, engaging content, and monitoring interactions to improve customer service.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
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This document provides tips on newsjacking, which is commenting on breaking news stories to get media coverage for your brand or clients. It advises to check for news daily at 7am, set up Google alerts with relevant keywords, and check live blogs for opportunities. Comments should be relevant to the story, interesting, sharp, and engaging. They should add extra context or information and consider the future implications. Journalists do not care about personal opinions - the comment must provide value. Newsjacking is not appropriate if your client has nothing to do with the story or you cannot offer useful insights. Researching relevant journalists and beats is important. Comments should be sent within 30 minutes and only to journalists who have covered related stories. Newsjacking can
Building top links through digital PR campaigns doesn't need to break the bank and you don't need to be a big company to do it. Let's explore some tried and tested tactics we use that have generated links.
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Dwayne will be looking at the current tech scene in Nottingham; highlighting why the status quo is detrimental to the future of the industry, and why this has to change. How can we do better. What are the steps needed by tech business owners and employees to address this, and get everyone buying into resolving this problem? Speaker: Dwayne Codling, Frontend Developer, JH.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
What is a virtual event and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies. Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
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The use of sequential and remarketing in paid media is well documented for B2C paid advertising. However, there is an ongoing challenge for B2B marketers is finding enough volume in niche markets.
In this session, we demonstrate how to use a range of paid search and social remarketing audiences to amplify content marketing for ecommerce and B2B lead generation campaigns.
After this session, you'll be able to:
- Find new customers through niche audience identification, audience amplification & filtration
- Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals
- Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences
- Use video and images to create lower cost awareness campaigns
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs.
Helen Pollitt, Head of Digital Avenue Digital
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
13 Social Media & Paid Social Mistakes to Leave Behind in 2021
1. 13 Social Media & Paid Social
Mistakes to Leave Behind in 2021
Lauren Ahluwalia
Senior Social Media Consultant
@lauren_digital
2. 1. Jumping on Social Issues
• This one should have been left in 2020
• Brands still continue to provide
opinions when no one asked them too
• The social issue must be reflected
back in the company’s core values
• Users will want receipts of where the
brand has done the work
3. 2. Blaming the Instagram algorithm
• Influencers will continue to “blame the
algorithm” when their post engagement
falls
• Don’t blame the algorithm for your content!
• Ultimately good and useful content will be
shared and saved
• Be aware of algorithm changes
• Make sure you’re posting at optimal times
• Utilise video content and stories
4. 3. The Hard, Hard Sell
• No one will listen to your hard sell if it’s all they
hear
• Social should be social
• Sell, sell, sell and wonder why your engagement
has dropped
• Back to basics with the 80/20 rule
• This includes Social ads too, promote your most
fun/engagement content as well as the sales
content
5. 4. Creepy Re-marketing
• “Hey we see you forgot something
whilst you were scrolling the
internet in the bath last night,
hun! Fancy adding to cart now for
5% off? xx ”
• Re-marketing will be/IS harder
due to ios14 update, lets not
annoy people too
6. 5. Blaming your Social Ads for lack of sales
• Maybe it’s your website?
• Maybe it’s your poor UX?
• Maybe it’s your poor CRO?
• Maybe it’s your poor mobile experience?
• Maybe it’s your poor product/Service?
• Maybe it’s your poor customer service?
• Maybe it’s your poor customer reviews?
• Maybe it’s your tiny budget?
7. 6. Buying followers/like for like
•Buy followers
•Like for Like hashtags
•Dodgy tactics (follow then unfollow)
•Follow chains
•Run competitions for the wrong
reasons
•Post consistently
•Use 30 hashtags
•Tag products with shopping
•Experiment
•Use video
•Run ads
DO
DON’T
8. 7. Forgetting Pinterest
• 60% of users are women
• Younger audiences are growing (up 50% yoy Gen Z)
• 478 million users (half in US)
• 97% of searches are unbranded
• 8/10 users have purchased based on content
• 77% of weekly users find new brands on Pinterest
• Home design is the hottest topic
9. 8. Ignoring industry changes: iOS 14
• Cookie-less future
• iOS 14 has made it harder to attribute sales
to Facebook ads
• Many leads come through GA as
“Facebook/referral”
• Be kind to your social media manager
10. 9. Failing to TEST, TEST, TEST
• Continue to test Artwork
• Continue to test Ad copy
• Continue to test Headings
• Continue to test Audiences
• Continue to test CTA’s
• Continue to test Ad types
11. 10. Not Testing Different ad types
• Traffic ads
• Single image ads
• Carousel Ads
• Message ads
• Collection Ads
• Video ads
• Lead gen / form ads
• Call ads
• WhatsApp CTA
• Engagement ads
• Story Ads
12. 11. Not Adding Value
• Look to generate value to your audience
• The more they are inspired or informed the
more engaged and successful your content
will be
• It’s okay to re-share your best content - not
everyone saw it the first time!
13. 12. Lack of Strategy
• Organic Strategy and a Paid Strategy
• Social Media Goals
• Monitoring KPI’s
• Platforms
• Understanding your audience
• Content Plan
• Competitors
• Consistency
14. 13. Failing to Report the full story
• Social Media Reporting Tools
• Social Listening/ brand mentions
• Facebook / Instagram / twitter insights
• Facebook Ads manager
• Analytics: traffic/ leads /sales
• Attribution metrics
Back in 2020 we had the black square and we discussed internally at Adtrak whether any of our clients should post a square, ultimately none of them did. We decided this wasn’t right for most of our brands that we manage social for
Cop26 (CO-OP26) (insert image)
Beauty brand Glossier, Black live matter, $500k business grants which went to 16 black-owned businesses
Follow up!!
For good content, you need to really know your audience too, their pain points
Algorithms will continue to change
Respect that people are giving your details
I often hear “oh the ads aren’t converting”
Facebook ads are not band aids they will not fix your issues, they will expose them and make it costly
For quicker growth on instagram:
post daily/ as much as you can
Use hashtags
Make use of the products on instagram
Innovate try video
Try reels
Ads
Competitions - even with competitions you need to be carefl
Pinterest is still a great opportunity for brands
It’s not just B2C
It’s not just US moms making cupcakes
We all get stuck in a rut, so yes yes yes
The more you test, the more you optimise and pay the cheapest cost as users are engaged
Often I think users will like X but then the results show Y
I’ve found that images with heavy text perform better than images of people - this goes agains best practises
We can all get stuck in rut, but testing the wide range of ad types is essential to building your strategy. Often I’m surprised when message ads work but
Don’t be afraid to try something different
Content that is useful will be rehired and go viral
We can’t all be hilarious but what you can do is inform, educate
The top social media goals brands focus on in 2021:
Engagement
Audience growth
Brand awareness
On-platform sales
Leads and conversions
Sales
Customer service
Increased web traffic
Leads and conversions
To show all the true value of social I report on a lot of metrics, from impressions to sales, I report on it all to show the whole picture and ultimately value for money and ROI.